
The latest in news-industry issues, as written by multimedia journalism and integrated marketing communication students at Simpson College.
Wednesday, April 28, 2010
5 Ways To Improve Facebook's User Privacy

The Ethics of the "Leak"

Tuesday, April 27, 2010
8 Ways for Journalists to be in Business

Onaf's 13 Steps of Blogging

Blogging is the news reporting of the future and Ant Onaf has 13 tips that will help young journalists get their start online.
10 Rules for Brands to Folllow on Twitter

Monday, April 26, 2010
Newspaper Circulation Still Declining

Overall circulation is down 8.7 percent, for the period October 1,2009 through March 31, 2010 compared to that same period last year. Circulation for Sunday papers is down 6.5 percent.
Free news on the Web is still considered a factor. Publishers have increased subscription costs to adjust for lost advertising revenue and of course others have stopped or reduced delivery in certain areas.
The Top 25 newspapers in the country showed major losses.
- The Washington Post is down 13.1 percent; 8.2 percent down on Sundays.
- USA Today lost 13.6 percent - partially contributed to the slump in travel because it is popular in hotels and airports. It is now at the number two spot.
- The Wall Street Journal had a gain of .5 percent and now has the highest circulation at 2.09 million as it surpassed USA Today as the top newspaper. Although this is somewhat misleading because looser auditing standards allows it to count its digital online replica in the subscription count. In essence providing a double count. The Journal's paid online circulation rose by 31,000 offsetting the printed editions decline of 20,000.
- The New York Times has the third highest circulation at 951,063, which is a 8.5 percent decline.
- The San Francisco Chronicle is down 23 percent.
The Wall Street has launched a metro edition in New York City to compete even more agressively with The Times, its biggest competitor in the region.
The president of the Newspaper Association of America, John Sturm, says that you can't judge the industry by these declining numbers, because more and more people are turning to the Web for their news and 100 million adults still say they read a newspaper daily and 168 million read news in print or online daily.
These facts and figures help to paint a clearer picture of the state of the newspaper industry and how it is affecting journalism. I don't know that I would refer to it as a death spiral for the newspapers because people are still reading the news; where they are getting it has changed.
There are just so many options available. It is apparent that the business model has to change as we have heard from various sources throughout the BNR course. Perhaps charging for access does make sense in some instances. I also agree with the idea of public funding to protect the integrity of journalism and insure that students who want to go into journalism for the love of writing and reporting get the opportunity to do so without living in poverty due to thier chosen career.
Integrating Facebook's New Tools

Being Held Captive

Ling and her sister Lisa Ling, also wrote the book, “Somewhere Inside: One Sister’s Captivity in North Korea and the Other’s Fight to Bring Her Home,” that comes out May 18.
Make YouTube Work for You

Investigative Reporting on Twitter
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Investigative reporting is changing because of the internet, but it is not going away.
Sunday, April 25, 2010
SEO is More Important Than AP Style

Some may wonder, what is SEO? SEO stands for search engine optimization. This allows readers to find you based on the information they are searching for, instead of you going to readers through ads.
Instead of you ad just popping up at random, it will pop up because you have posted something with several keyword matches the potential reader has been searching for.
SEO techniques help to provide clear cut writing that stays to the point and on topic. It also helps to frequently reference words and phrases that match the articles topic.
This would be great if, like AP style, there was a book to tell writers how to do this effectively. One day though, SEO might just be the new AP style and taught to journalism students through out the country.
Friday, April 23, 2010
Avoiding Collapse Through Blogging

Thursday, April 22, 2010
Who Really Reports The News?

The New Mobile News

Huge name companies including NBC, Fox and Gannett Co. Inc. are combining to form a new national mobile content service.
Wednesday, April 21, 2010
iPad Developing Ideas

The iPad is earning the label of "idea creator."
Generation Touchscreen
Gone will be bedtime stories from a book chosen off a bookshelf or even drawing on paper with crayons. Board games and shuffling a deck of cards - will this generation even learn to do this? Tangible objects with a feeling of permanence will be replaced by an application on a computer.
The computer that used to be a tool, a means to an end, is now everything. It is 160,000 applications with more added daily. It replaces books, TV's, DVD players, coloring books, a canvas, a globe, and so much more. Also predicted is that over half of U.S. schools will specify touch and/or pen input within the next 5 year - and this seems to be accurate prediction.
As we adjust to smaller and smaller hand-held devices, smaller keyboards and keys, and now touchscreens - the logical next step will be voice activation.
Paid Tweets in Twitter Searches
The Promoted Tweets will appear as ads on top of search results, so users would see the new ads when they search broadly for topics being tweeted about.
Twitter invited a test group of advertisers, including Virgin America, Best Buy Co, Sony Pictures, and Starbucks Corp. The ads are not expected to bring in much money during this initial phase, but it should eventually turn into a paid model.
About 69 million people worldwide used Twitter in March, up from roughly 4 million at the end of 2008. Investors have valued the site at $1billion. Twitter is making an undisclosed amount of money by providing Google Inc. and Microsoft Corp. with access to messages for their search engines.
The catch? If a Promoted Tweet isn't replied to or forwarded by other users, it will disappear. With advertising bombarding our emails and virtually every website visited, I don't know how logical it would be to expect viewers to forward ads. It will be interesting to see if the concept is successful.
Who Do We Hold to What Standard

Bernard Goldberg believes so. On April 15th, Stewart aired a clip of Goldberg and several other commentators from Fox News complaining about the media generalizing the Tea Party based on the actions of a few individuals. Stewart agreed that the media had done so, but then pointed out that Fox News in particular was guilty of the same generalizations against liberals. He proved his point by airing several clips of Goldberg along with Bill O'Reilly and others making generalized statements that portrayed liberals in a negative light. Goldberg responded to this by appearing on O'Reilly's Fox News program and agreeing that Stewart had a point, but he went on to say that Stewart himself had failed as a news reporter and social commentator because he did not treat liberal guests as roughly as conservative ones.
"But if clearly you want to be a social commentator, more than just a comedian and if you want to be a good one, you better find some guts because even though you criticize liberals as well as conservatives, congratulations on that, when you had Frank Rich on your show, who generalizes all the time about conservatives and Republicans being bigots, you didn’t ask him a single tough question. You gave him a lap dance. You practically had your tongue down his throat.."
Stewart addressed the critisism on his show April 20th. He pulled together the entire clip of Goldberg and his comments, pausing inbetween to offer challenge points and elaborate a few of his own points.
There was one in particular where Goldberg claims that Stewart isn't as edgy as he thinks he is. "You're just a safe Jay Leno, with smaller audience, but you get to say the F-bomb, which gives your incredibly unsophisticated audience the illusion that you're courageous and you're renegade, but it's only an illusion."
Stewart responded with mock horror, exclaiming "Wait, Wait... I'm not a courageous renegade? But I've always considered myself the Lorenzo Lamas of late night." Stewart continued, explaining that he never labeled his show as edgy, or claimed to be renegade. He accused Goldberg of trying to hold his show to the standard proclaimed by the Fox News tagline "always fair and balanced." "You can’t criticize me for not being ‘fair and balanced.’ That’s your slogan. Which by the way, you never follow..."
Stewart ended the segment with a gospel style skit in which explained that, even in his personal beliefs, he is not perpetually on one side or the other. He closed by calling Fox News the "lupus of news" and offered the same insult he had given to them in the clip on April 15th. "Fox News, as long as fair and balanced is how you sell yourselves, Go F*** yourself," to which the audicence clapped and cheered and the choir behind Stewart broke out into a gospel style chorus of the insult.
The whole clip was amusing to me on many levels from both sides, but what struck me was how Stewart is constantly being portrayed as a journalist, which he is not. Fox News has been critisized by not only Stewart, but other sources (News Hounds and FAIR for example) for being biased in its commentary. Fox News responds not by changing the way it portrays news, but by hurling back superfulous accusations against the accusers, and calling them what appears to be their favorite insult: liberals.
For consumers of media, what does this approach provide to us? From either side, whether you choose to watch Stewart and his openly comedic biased social commentary, Fox News with its right-wing tilt to everything, or another source, if the journalism being provided by our largest news corporations isn't accurately giving us the facts, how can we make informed decisions on all the issues that affect us?
For me, when I watch Stewart, I am fully aware that I'm getting his opinion with the jokes. I completely understand that he might be a little biased, and he can be, because he's never claimed to be a journalist and I don't hold him to those standards. But Goldberg and others are journalists, and there is no warning on Fox News that states "the opinions expressed on this channel may not portray all accurate portions of the story." Which, in my opinion, means Fox News is selling me a false product.
Tuesday, April 20, 2010
Berman to Stay

Chris Berman, the face of ESPN's "Sunday NFL Countdown" and "Monday Night Football," is staying with ESPN.
Tumblr wants your money

What is Tumblr? It's a service that allows people to quickly and easily set up lightweight blogs. They currently have 4.5 million users.
What makes them stand out is they do not charge their users for their service. They also do not sell advertising on pages they generate.
In the past Tumblr has received millions of dollars from Spark Capital and Union Square Ventures. Together they recently poured another $5 million making them the sole investors in Tumblr.
Now Tumblr wants to sell "digital stickers" to users at a dollar each. Users will buy these "stickers" to spruce up their pages, like bells and whistles.
Peter Kafka says this "strategy is a little more seat-of-the pants, but the bet is that it may be easier to coax money out of people a couple dollars at a time."
Although I had never heard of Tumblr before, I think that it is a great starting place for new journalist to get a start blogging, and get the feel of blogging. Because there is no cost associated with their service, new journalist don't have a huge financial investment, but allows them to start a portfolio of work.
Entire Rolling Stone Archive Online

According to AFP, Rolling Stone plans on making most of their content free, but in order to see all of the content a user would pay $3.95 per month or $2.50 per month with a yearly subscription. The magazine will also be redesigning its Website, adding more audio and video.
Mashable writer Brenna Ehrlich argues that Rolling Stone is setting up its paywall in a smart way. Rolling Stone not only released more content, they also added a lot of new content.
She points out that putting up 43 years worth of content online is "no small feat." When media consumers are considering whether or not to drop $30 a year into a subscription, they will have to take this work into consideration also.
Ehrlich makes a good point, but will consumers agree with her?
Poynter Points to FCC to Stop Media Crisis

In remarks made in her testimony at today's FCC workshop, Karen Dunlap, President of Poynter Institute said that cross-ownership of media wasn't the immediate crisis. Whearas she urged the FCC to keep watch to insure that relaxing cross-ownership rules wouldn't affect independent, local and community provided news, she urged them to consider a wider issue.
She is concerned about the media transformation, anyone can have a megaphone now. She quotes Michael Smith, executive director of Northwestern University's Media Management Center. Who said to a group at the Newspaper Association of America meeting that "an eight-year old –- let's say an affluent eight-year-old -- has more publishing power in her bedroom today than publishers in 1999."
The FCC is concerned about owners of mass media and the power they hold; but mass media now shares the stage with the masses. And the FCC should also be concerned about that; because "Almost anyone can post almost anything to friends, a community or the world. Drawing an audience, of course, is another matter, as is the matter of producing news and information that is of value to society. The megaphone simply speaks to the means of commanding attention, of gaining influence."
She also discussed declining audiences of all traditional news media, people are selective in where they are getting thier news. She mentions the decline and loss of jobs in the newspaper industry, newsrooms, news magazines and the loss of ad revenue. "The decline was greater for journalists of color." according to Dunlap.
Dunlap told the FCC, "The problems that I have outlined are a threat to an informed democracy. We are seeing the deterioration of informed civic discourse as we drown in information, opinions, debates, half-truths and lies."
She encourges the FCC to consider their role in insuring an informed population.
She urged the FCC to:
1. Assist local communities to make sure daily, local, national and international news gets to them - using public funding, government, foundations and citizen contributions.
2. Promote diversity in the field of journalism.
3. Take a stand against hate speech and raise the "level of exchanges to stop the civic discourse."
This article addressed similar issues we discussed from the speeches of McChesney and Nichols and emphasizes the amount of concern there must be out there, particularly by academics. I hope the FCC can take some action that doesn't trample on First Amendment rights and yet makes sure we can sustain journalistic integrity within the newsrooms. And I hope they can save jobs and make sure that local communities continue to have news service.
Bad News For Bill O'Reilly

Banned iPad

The Apple iPad has been banned from two major American Universities because of wireless connection issues.
Apple Still Old Fashion

Google Buzz Gets Scolded By Privacy Officals

"Liking" Their Way to the Top

Monday, April 19, 2010
Media Reporting Finalists Announced

- Best Single Article—Traditional Media
- Best Single Article—Digital Media
- Best Profile—Traditional Media
- Best Profile—Digital Media
- Best Commentary—Traditional Media
- Best Commentary—Digital Media
- Best In-depth Piece—Traditional Media
The winners will celebrate at a luncheon and ceremony on Thursday, June 10, from 11:45 a.m. to 2:30 p.m. at The Plaza Hotel, Fifth Avenue at Central Park South, New York City, with Katie Couric serving as emcee and Lorraine E. Branham, dean of the Newshouse School, serving as event host.
Cashing In On Your News
Sunday, April 18, 2010
'Ignore User' Option Available

From Web Site to Website

AP Stylebook Changes

When the AP Stylebook announced via Twitter that it was changing the style for "Web site" to "website," some users let out shouts of praise: "Finally!" "Yes!" "Yeeha!"
The reactions aren't surprising given how many people have asked AP to change the style from two words to one word, arguing "Web site" is an antiquated way of writing it.
The 2010 AP Stylebook comes out next month.
Friday, April 16, 2010
'Web site' Will Officailly Become 'Website'

Many editors believe that the change will cause great confusion and disrupt work in the newsroom. This may be true considering that "Web site" is might not be the only thing being changed in the 2010 Stylebook.
According to Poynter Online, AP Stylebook asked its users via Twitter to recommend any words they felt needed to be changed. A lot of users voted for words with capital letters and hyphens to go lowercase and 86 the hyphens.
It's just a sign of the times.
Discovering New Online Ad Types

Wednesday, April 14, 2010
Your Tweets: Archived Forever

News is the New Social Experience

Today, Americans can get their news from multiple news vehicles. The Internet and mobile technology have changed the way people consume the news, and have turned the absorption of news into a social experience.
People's relationship with news is constantly changing because of the Internet. Six in ten Americans get news from a combination of online and offline sources everyday.
Research shows that while online, most people used between two and five online news sources and 65% do not have a single favorite website for news. Only 21% say they use only one site for their news and information.
News is becoming personalized, participatory, and portable. According to this article:
- Personalized: 28% of Internet users have customized their home page to include news from sources and topics that particularly interest them
- Participatory: 37% of Internet users have contributed to the creation of news, commented about it, or disseminated it via postings on social media sites like Facebook or Twitter.
- Portable: 33% of cell phone users now access news on their cell phones.
The Internet has surpassed newspapers and radio in popularity as a news platform on a typical day. It ranks just behind TV.
Tuesday, April 13, 2010
Ethics in social media?

The Future of iPads and E-books
A company called Atomic Antelope recently created an iPhone application based on Lewis Carroll's Alice in Wonderland. The application gives interactive features to the book's original text and illustrations.
Ingram wonders if this will become standard practice for e-books. Each book will have its own application and readers can choose whether to purchase it; just like books today, except virtual and more interactive.
The current price for the Alice in Wonderland app. is $8.99, similar to what the book's price would be in a normal bookstore. Many of the newly released books for the Kindle, an e-book competitor are $9.99; again, typical pricing for traditional books.
In light of the digitization of media, many newspapers, magazines and book publishers worry about making a profit. The development of apps. could help them maintain their income without losing content.
We should watch for book publishers hiring computer programmers and app. developers. The public likes interactive media, and if companies can make money from it, they will embrace it wholeheartedly.
Online-Only Publications Win a Pulitzer
Mashable has called it "history making" because it is the first time any online-only publication has won a Pulitzer, the highest award a writer can receive.
ProPublica, which prides itself in investigative journalism, is an independent organization that teams up with traditional media sources to get its news out there. The organization itself operates solely online.
Mashable describes ProPublica as a non-profit that thinks of itself as a resource to other news companies who may not have the time or resources to do serious investigative reporting.
Fink's winning piece told about “the urgent life-and-death decisions made by one hospital’s exhausted doctors when they were cut off by the flood waters of Hurricane Katrina,” according to a Pulitzer announcement. The entire series is located on ProPublica's site.
Fiore won his Pulitzer for his editorial comics. Here's an example:
You can find more his work on the SFGate archive or on his site.
This is a big step for online-only media. The only question I have is how many more companies will have to team up in order to get the news out there?