In John Welsh's "These Digital Times," Welsh presents five reasons why companies should be embracing new social medias. In addition to Facebook, which many companies are already using, Welsh suggests that business employees set up personal Twitter accounts. There are two reasons as to why Twitter is potentially helpful in the workplace. Employees can post 'tweets,' spreading the word about the various services their business offers. Since anyone on Twitter can access someone's 'tweets,' this is a great way for a company to become a household name. Another way using Twitter can benefit a business is when searching for employees. A company can view a potential employee's 'tweets' and use them to help determine how they could benefit the business. This process assists a company in finding the best possible employee.Another reason Welsh promotes using social medias in large companies has to do with communication within the workplace. A social network like Facebook can help to increase the exchange of information between employees of a company. Better communication makes for a better business, because the employees will have a chance to cooperate more often and more effectively with one another.
A fourth reason Welsh believes business should adopt social medias into their workplace has to do with a company's ambitions. Social networking sites can help businesses achieve their short term or long term goals. With new social medias, company's can decide what avenue of networking will help them obtain the best results. A company's short term objective may be to create a stronger bond between the business and the clients. A networking site such as LinkedIn can promote that bond by allowing clients to give feedback on a company's services. In return, the business can communicate their ideas with clients before they are put into action.
The last reason Welsh suggests that companies should instigate a use of social networking sites in the workplace has to do with getting ahead of other businesses. There are many ways to communicate with people outside of the company that are available through social medias now, that were not available a few years ago. These new medias help businesses emerge from the traditional ways of advertising, that other businesses are still using, and embrace new ways of contacting potential clients.