
This year Budweiser has decided to use the social media website Facebook to its advantage by asking its fans to vote for the ads they want to see.
It's a great marketing scheme in itself, as Brenna Ehrlich describes in her post on Mashable. Before you can vote on what ad you'd like to see, you must first become a fan of Budweiser's Facebook page. The company is counting on you staying a fan after voting, and it can send you important product updates. Your friends may also see that you're a fan of the beer, and then become a fan of it themselves.
These advertisements have always received a lot of hype, and now more so with the help social media.
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