Digital Media Pyramid

Since the Civil War, journalist have used the Inverted Pyramid to write their news stories. With the change in technology, so too must the Inverted Pyramid change.

Using the Inverted Pyramid, journalist put the the five W's and H at the beginning of the story so readers know what it is about at a glance. The rest of the article contain information that supports the five W's and H.

While this style of writing is time-tested and true, the world of journalism is making a major transition to digital and so must the pyramid. The Inverted Pyramid is a style that can only really be success full in print media.

According to the Online Journalism Review, the Digital Media Pyramid is the way of the future.

Like the Inverted Pyramid, the Digital Media Pyramid starts off with the five W's and H and a body. However, this body is filled with copy, paste, and copywright taken straight from Internet sources, with restrictions of course. Next the pyramid contains art of pictures, videos, and interactivity with readers and ads. Lastly, the new pyramid has links, resources, and social content.

Its kind of like this blog. You get your five W's and H, a body derived from another Internet source, pictures, links and social content. Which means that this pyramid was already a component in the journalism world, but now it must become the one of the main elements for journalism to continue to be successfull in the future.

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NY Times Using Foursquare at Olympics

Many businesses have already made deals with the increasingly popular Foursquare website. It has included HBO, the History Channel, and Warner Brothers. Foursquare is a social media site that allows many of your friends from Foursquare, Facebook, and Twitter to find what your location is. This has increase the knowledge to your location. This is supposed to help you find friends near you. It acts as a simple finder. Foursquare also uses a "Mayor" function. This allows the person who has visited the place most often become the mayor. This then allows the mayor to receive incentives from the place at many locations. They also earn badges for certain achievements.

The interesting thing about this is that the New York Times and Foursquare have announced that they have announced that they have teamed up together. People who have written for the travel and entertainment areas are suggesting what type of venues are their best bet to go to. If someone goes to at least two of the suggested venues they will receive a special badge. A little incentive after trying the places. The Metro has also offered similar deals relevant to that of the New York Times.

The future of this is up in the air. The added support will add an increase of users on Foursquare. This will cause advertisement opportunities and in the end a successful future for Foursquare.

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BBC Reporters Embrace Social Media

New Director of BBC Global News, Peter Horrocks told news journalist of BBC to use social media as a primary source of information.

He just recently took over last week and said that it was important for editorial staff to make better use of social media and become more collaborative in producing stories. Horrocks believes that technology is changing journalism and it is important for BBC to leave a program based mindset behind.

"This isn't just a kind of fad from someone who's an enthusiast of technology. I'm afraid you're not doing your job if you can't do those things. It's not discretionary." said Horrocks in the BBC in-house weekly Ariel.

BBC is following in the foot steps of competetors like CNN whose coverage of the Haiti earthquake through social media sources has shown to an international crowd that news organizations already have been professionalizing and harnessing user content and social media.

For BBC news editors, Twitter and RSS readers are to become essential tools under Horrocks regin. BBC journalists will have to integrate and listen to feedback for a better understanding of how the audience is relating to the BBC brand.

As technology is changing the nature of journalism the BBC is tyring to keep up with the pace.

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