Raising prices in papers
Sunday, October 12, 2008
By: Erin Floro
The latest in news-industry issues, as written by multimedia journalism and integrated marketing communication students at Simpson College.
By: Erin Floro
By: Kayla Miller
Really, is it that exiting to keep illegal animals in your home? Well, to some I suppose it is. But the fact is, once a person finds out that someone is holding illegal animals, wouldn't you get rid of them? To some, I suppose not.
A Des Moines man by the name of Larry Eddinger has been keeping two pythons, a pair of alligators, and many other animals in a vacant home. Kids in the neighborhood were attracted to his animal house. Soon parents caught wind of this, and posed that it is harmful to the children that are only going there to see the smaller animals, such as guinea pigs and turtles. Eddinger was then put on probation for a year and charged $1000.
First of all, what was this man thinking? Why is it cool to keep death threatning animals in a house, especially where kids could be prone to get hurt? I don't know what this world has come to, but I'd say Eddinger had gotten off the hook pretty easy.
by: Pat Tierney
That's right - condoms and a truck, clearly the makings of any good news story.
When doing research for another class, I ran across a news article that dealt with two things: condoms and a truck in Mexico.
This article dealt with a truck which travels through Mexico giving giving away free condoms to promote safe sex. The truck has given away 1.2 million condoms in its 10 years of existence to nearly 700,000 people.
An article like this, particularly appearing in an Iowa newspaper, is a clearly case of novelty in a news article. Being that it's located in Mexico, there isn't a lot of proximity, and it doesn't really deal with anyone overly famous or well known.
No, this story isn't all laughs. The truck was part of an initiative to spread awareness about HIV/AIDS and promoting safe sex.
However, in times where most headlines read of the current economic crisis, or the largely publicized election, it's refreshing to see something that our "inner immature child" can't help but smile at.
Despite the fact that there isn't a ton of newsworthy value in this story, it definitely caught my eye as a reader.
By Liz Tjaden
For a young journalism student, there is nothing more disheartening than being told that their story will not be printed because administration doesn’t agree with it. First Amendment laws have been argued and discussed in many high schools and colleges all over the country. Should student voices be censored? Hell no.
A few weeks ago, California Governor Arnold Schwarzenegger signed the Teacher Protection Law that blocks censorship in schools for student journalists. Teachers and advisors have been removed from their positions for standing up to the administration when it comes to censorship in student newspapers.
Others have the right to freedom of speech, why not students? Just because someone has the title of being a student does not mean that their rights can be taken away from them. If anything, I would want my students to write controversial pieces. We need to learn at a young age to make a voice for ourselves and to take negative criticism with a grain of salt.
Learning how to go after a story and get the facts is what we should be important. Instead, we often teach students to quiet themselves when faced with controversy.
By: Hannah Pickett
As a sports editor of a small town, community newspaper, I am forced to determine every week which sport(s) take precedence over others in terms of page layout. It is typically not a difficult task-winning, noteworthy teams on top.
Well, this week I have run into a bit of an editing issue. The Madisonian covers three high school teams: Winterset, Interstate 35, and Earlham. Football is a very major sport across Madison County, so it almost always is front page, above the fold.
Winterset football is in its worst season in years, and before tonight had just one win. Interstate 35 football is semi-decent, but nothing exciting to talk about. Earlham football is on fire, undefeated and contending for a District championship.
Tonight, both Earlham and Winterset won. Earlham advances 7-0, and Winterset adds one win to total two on the season. The noteworthy thing about Winterset's win is that it was the final home game of the season, and it was a win 48-20 over Creston, a team which we haven't beaten in any sport in the past seven years.
Earlham obviously deserves more coverage and beefed up press, but with the paper printed in Winterset, and the majority of subscribers and readers in Winterset, chances are the focus of this week's sports section will be on Winterset's second season win, not Earlham's undefeated season and seventh win.
Now, this is an issue that would probably never arise in a large city where the newspaper and its staff were to appear unbiased and completely objective. In that situation, Earlham would get the most print, and Winterset would be mentioned, but not the key point.
Since the Madisonian traditionally is skewed toward Winterset readers, Winterset's football story will be the focus and lime light.
My question is this: Despite the differences between small town and big city newspapers, by taking a side and reporting in a completely biased fashion for a small town paper make someone a 'bad journalist'? In terms of writing for the demographic of readers, how far is too far before you cross the line between journalist and, in this case, Winterset cheerleader and supporter?
By: Allison McNeal
An Internet advertising company, Appsavvy, is trying to pave a new way of online marketing towards young adults and college students.
Appssavvy, which sells advertisements for applications on social networks and other Web sites, recently partnered up with NBC to produce a new learning application called iCue.
iCue, short for the immerce of complete understanding and excel, is designed to help teachers and students interact with materials on American history, governement, and English.
This application will show video features from monumental historical events and have well-known journalists report the stories.
Online newspapers such as The Washington Post and The New York Times have also agreed to allow access to some articles under the iCue site.
Even though these newspaper companies are coming on board, Adam Jones, chief financial officer for NBC news, said that he knows many students do not watch or read standard news. Instead, they are watching programs like Jon Stewart or "The Colbert Report".
He is hopeful that this site will help turn things around.
"We’ve always talked about trying to find new ways to reach our future audience," he said.
With the collaboration of NBC and Appssavvy, these programs are also looking to place their advertisements on social networks like Facebook.
The advertisements would be placed on applications instead of on a running banner across the top of a page because users tend to ignore the display ads. With embedding the advertisment in an application, individuals are more likely to click on the product to find out more information.
One possible snag this application could face may be the redesign of Facebook's layout, which could cause some confusion.
Since the redesign, many of the applications are hidden instead of being located directly on an individual's profile page, which could hurt Appssavvy's ads.
Another factor that is hurting online advertisement is the economy.
Even though Internet advertising is fairly cheap, The New York Times reported that TNS Media Intelligence has been measuring Internet ads and "spending on Internet ads increased only 8 percent [in 2002] and a decrease from an 18 percent growth rate in the same period last year."
Even though the economy is influencing online advertisements, Scott Kurnit, the founder of About.com, said that ads will still prosper and become more effective than television ads.
With the development of iCue, the collaboration between NBC, Appssavvy, The New York Times, and The Washington Post shows how different forms of media can interact with one another to try and impliment a new online application.
Will different forms of the media all start to collaborate on online projects in the future? Will individuals embrace the merge of different companies?
These question can only be answered after many organizations start to pair up and get feedback on how the audience views their product.
By: Kathryn Lisk
By Austin Bates
I hadn't considered this before, but at least one person, Jeff Jarvis, thinks that journalists can be held responsible for the continuing decline of the newspaper industry. While his article is well-thought out as well as thought provoking, I have mixed feelings on the issue.
On one hand I tend to think of and see journalists as being just another batch of workers at just another for-profit company, their decisions counting for little in the day to day operations of the business itself.
On the other hand, I tend to think of journalists as almost artists, working in a trade-craft that is one part pure skill and aptitude, and one part desk job, but one where what you do counts, and your name appears on everything you do and say. In this view, journalists are the guts of newspapers, and editors are just their mentors and guides, and the people who run the newspaper at the top are just the ones held responsible for writing the checks and dealing with the "business stuff".
I suppose that neither of these views is wrong or right. In the end, the truth is probably a little closer to both.
One memorable series of statements from Jarvis is this:
It is our fault that we did not see the change coming soon enough and ready our craft for the transition. It is our fault that we did not see and exploit — hell, we resisted — all the opportunities new media and new relationships with the public presented. It is our fault that we did not give adequate stewardship to journalism and left the business to the business people. It is our fault that we lost readers and squandered trust. It is our fault that we sat back and expected to be supported in the manner to which we had become accustomed by some unknown princely patron. Responsibility and blame are indeed ours.
By Kellie Green
While going through some sources online and trying to decided what to write about, I began to think about how I only search online for ideas about the news. Why is that?
One of things that I noticed, is that almost every newspaper and even news channel has their own website. It is just easier for people to go online, then to watch TV or pick up a newspaper.
It is easier now for newspapers to have websites because most people use the Internet more and more each day. Instead of having to go to pick up The Des Moines Register or The New York Times, you can just go to their website.
What really got me interested in this topic is that I was reading an article found on Google News. The article was about a man that is the descendant of George Washington.
The article had referenced that historians couldn't get much information about the descendants of President George Washington till the Internet came around. They were able to get more resources and information with the internet then they could without it.
This made me really see how dependent our society is on the Internet. We use it for everything and things like newspapers, TV and radio are slowly fading away. Will Internet take over everything? It's a question a lot of people ask everyday.
by Peter Merchlewitz
Can you recall the last time you saw an advertisement for a newspaper? Perhaps at a baseball game or maybe on the side of a bus? Truth of the matter is that we rarely ever see ads for newspapers anymore, and it might be hurting sales of newspaper companies. eat sleep publish brings up the interesting fact that the only time when newspapers actually advertise, it actually makes news.
Think about it. Each day, how do you receive the news? Internet? Podcast?
I doubt that there is any product in the entire world that can "sell itself." Everyday, companies everywhere pour millions and millions of dollars into ads so that they can maintain or increase sales. *cough* Super Bowl ads *cough*
And is there really a problem with people trying to sell you something? Actually some people believe that advertising newspapers is an affront to the whole industry.
Let's image that you were at the Iowa State Fair and one of the food vendors was selling deep fried praying mantis. It might not sound very appetizing, but you buy one anyway and as it turns out, they're very tasty? Would you be mad at the vendor for getting your money or would you be glad for finding a new tasty treat?
So how would that be any different for a newspaper company advertising their product, thus giving you good news?
By: Callie McBroom
There is a new debate about which bloggers and journalists have taken sides against their peers. The debate deals with who is to blame for the failing newspaper industry. On one side, the key players--Roy Greenslade, Paul Farhi, and Adrian Monck say that it is not the journalists' fault. And, Jeff Jarvis takes them on by asserting that it is the journalists' fault.
Jarvis says journalists failed to see, and even resisted, changes and opportunities presented to them. They also got too comfortable in their positions. Jarvis argues that the internet can allow newspapers to change the relationship newspapers have with the public.
The other side blames the shifting revolution in technology and recent hard economic times. They say readers have abandoned them. All are forces completely out of journalists' control they believe. “Journalists and journalism are the victims, not the cause, of the industry’s shaken state,” says Farhi.
No matter what side you are on, however, the situation is what it is. Even with changes in technology and hard times ahead of them, newspapers will have to stop passing the blame and make some real changes if they are going to save their own skins.
By: Sarah Harl
Tonight was the second of the presidential debates, and it cannot be escaped. The debates, presidential and vice-presidential can be found on almost every news channel and on some of the major network channels.
This is a place to applaud journalists and network news channels alike. There are many issues in the country that voters should be informed about before they make their decisions at the poll in November, and the fact that news coverage of the debate is almost inescapable will hopefully mean that voters are more informed than ever in light of this important election.
The debates thus far have been covered with little political bias, which is refreshing and should be commended by journalists. It will do more to encourage voter turnout and enthusiasm if journalists continue to cover just the facts and let voters make up their own minds.
By: Jessica Hamell
Why can't the news show the full view of what the war is like? The soldiers come home with a wide aray of mental and physical problems but we seldom hear about them. You don't see the pictures in the news or really stories that put you in the shoes of the soldiers.
Is there an unwritten law that tells how much a news source can publish about a touchy subject?
On the Iraq War news from yahoo site some of the headlines were:
"Iraqi insurgents forced underground", "Bush reshuffles war zone troops", "U.S. and Iraqi Officials Try to Reassure Citizen Patrols About Transfer",
"Bush eases back on Iraq troop withdrawals as Palin son heads out" and "Iraq's Sadr extends militia truce".
None of them go into too much depth. I know that seeing things like that would probably stir up a lot of controversy but in some cases it would be good. We saw it on 9/11 and that made us stronger as a country. Maybe if we showed just a little it would bring more support for our troops who are over seas fighting for our country.
By: Lexie Hagerty
American Journalism Review wrote a story about Kathy Gannon, correspondent for the associated press, and her thoughts about the amount of media coverage the war in Afghanistan is getting. Let's just say, her comments are not good!
She argues that more soldiers have been dying in Afghanistan than in Iraq. However, the media seems to see Iraq as the bigger threat.
Gannon believes that history is repeating itself. Some of the same issues that happened in Afghanistan before 9/11 are happening again, and the U.S. is oblivious to it.
Roy Gutman, foreign editor for McClatchy, calls the media's absence from Afghanistan prior to 9/11 "one of the great lapses in the modern history of the profession."
Gannon proposes that there should be more coverage, if not full time coverage, on Afghanistan and I agree.
Afghanistan is one of the regions that spawned the 9/11 attacks. When the attacks occurred, no one seemed to know what was going on or what events had led up to it.
I do not want a crisis like 9/11 to happen again, and I think that the U.S. should take a little more interest in the region that could possibly surprise us again.
By: Sara Crouse
Catching up on the latest blogs isn’t hard to do. Simply go to www.google.com and look under more, and there will be a blog hyperlink listed for you. Click.
Blogs are becoming a main source of information and news for many tech-savvy web browsers. Blogs seem to provide a different look at the daily news, and a look that many appreciate. Bloggers takes sides and gives us the news from their angle. A blogger’s voice is very distinct compared to the usual mono-tone or slightly yelling voice of a news anchor.
In a world where one if pressed for time, why not read a blog that curtails news to an opinion we identify with? One can filter news to their tastes and not have to take the time to sort out the stories. Seems like a pretty good deal.
However, what if we start to rely heavily on blogs for our main source of news? Bloggers aren’t required to publish honest or accurate information. Blogs are online journals, not an online newspaper with credible stories. Blogs could potentially be providing us with misleading information.
There are people in our world though who are actually making a living off the explosion of blogs. It takes a little more time these days to write a sophisticated blog, unlike the early days of the Drudge Report. Full time bloggers generally make around $30,000 a year, while those bloggers who specialize in a topic can make up to $75,000 a year.
Should bloggers be held to the same criteria as journalists? Are their roles primarily the same? It’s a tough question to answer, and one that will have to be answered in the upcoming years.
For now though, enjoy the emergence of so many unique ideas and opinions expressed through blogs. Just be sure to read the paper too.
By: Taylor Browning
With the economic crisis taking up the headlines, it is easy to understand where our nation's focus is at. I feel however, that the media needs to start emphasizing how all this downfall will affect everyone in the long run, across the world.
Other countries obvious have their hands and fair share of stocks in our economy, but they need to start worrying about their own. While we watch the Dow drop by the hundreds, other countries are struggling with their own economy.
The United States has started a whirlwind in the global economy, and Europe and Iceland are starting to feel the effects.
I feel to inform our people, we need to be hearing about how not only our economy is affected by our government's spending in our downfalling economy, but how our economy is affecting everyone else globally.
By: Shauna Agan
Last Tuesday I attended the play “Frost Nixon” at the Civic Center of Greater Des Moines.
For those of you who are unfamiliar with the history behind this play, “Frost Nixon” is about David Frost and the interviews he conducted with Richard Nixon after the Watergate Scandal and after Nixon resigned from presidency.
Many reporters during this time period were racking their brains trying to find a way to get Nixon to sit down and do even one interview with them. Much to the American people’s surprise, Frost was the one Nixon finally agreed to sit down with.
Frost was a British reporter with a playboy reputation. Nixon believed that if Frost was the interviewer, he would not be faced with difficult questions and the American people would love him again.
The play “Frost Nixon” showed the interviews between these two gentlemen and the media process that was put into preparing for these interviews. It allowed the audience to see the staff on both sides of the interview preparing for the questions and determining strategies for the interviews.
Rather than asking the easy questions Nixon had hoped for, Frost’s staff decided that Frost would jump right into the interview with challenging questions about the Watergate Scandal.
The strategy used goes against everything we have learned in class about interviewing, and at first, the strategy backfired against Frost and his co-workers.
There were a series of four interviews conducted, and during the last interview, Frost finally got Nixon to answer to the American people. Nixon was forced to answer questions about Watergate. He was forced to admit that he was wrong during the cover-up.
This play was a great production about the media coverage during this important historical event. It did an excellent job of showing the audience, especially those individuals like myself who were not alive during the events of Watergate, what really happened.
Before going to “Frost Nixon”, I had knowledge about the scandal behind Watergate, but little knowledge about the media coverage of Watergate. I knew that two reporters, Bob Woodward and Carl Bernstein, broke the Watergate Scandal, but the aftermath is often times not told.
The whole scandal goes to show how important media coverage is. Reporters are the ones who found out about Watergate, and an interviewer was the one who forced Nixon to apologize.
Regardless of what anyone says, media is significantly important, especially in politics. Media forces individuals to be honest with the public.
Although media cannot discover every detail behind every scandal, the media is doing a great job of making people tell the truth to the public.
By: Kayla Miller
A week ago today, a 19-year-old lady was involved in a hit-and-run accident leaving her in a coma.
Again, this hits home. The young woman, Allison Manning, is from Indianola, IA and the accident had occured on Highway 65/69. Very close to home, just like the Indianola man, Jim Brown, that I had blogged about previously. Once the reader catches an article that may deal with people you know, you can't stop reading. Though the first article about made me cry tears of joy, this one had me about cry tears of sorrow.
Even though this accident may be old news, it is important to the community to find the person that had fled the scene. Journalists know what's important to us, and writes about it. Until the person that has caused Manning's coma is caught, this article will probably still be floating around in the local newspapers.
Journalists provide the correct information in case anyone has information about the accident, too. They list phone numbers of the police and Polk County Crimestoppers, making the article become helpful to the readers.
by; Sarah Keller
As an art major I am always looking for more creative ways of getting news, or to view others opinions on subject matters. That is why I like to go on to slate.com and look at the cartoons that are on the web site. They show a large variety of cartoons daily.
As I mentioned in my blog last week, comic strips are a good way to quickly tell a reader things that are happening in the world, while giving the news a funnier, more bias spin. They can cover things from the election and the Wall Street issues to same sex marriage, or full on comic stories in any one day.
I could see myself doing a job like this for a living because it would allow me to draw, and use humor, all while telling the news, which are my favorite things to do.
By, Sarah keller
I decided to look at videos on youtube to see if I could find anything news worthy, when I came across “Anchor vs Reporter”, after watching this video I laughed a lot, when I was finally done laughing I decided that maybe it could be something that I could blog about.
This video was about a news anchor, who was interviewing a man and woman at an apartment. The anchor cut the questioning off too soon, the camera then shot back to an anchor on the set of the news station, and that anchor told the other one that he should have continued to interview the people at the apartment. The two anchors started arguing on air about how to do each others jobs, the on set anchor told the other one that he did not want to teach him how do his job, while the on the scene anchor told the other one that he used to be his boss.
After listening to the two argue it made me think about the chapter of “reporting basics” from the Harrower text, and if the on the scene anchor would have followed some simple reporting rules, he could have avoided the confrontation all together.
First off he should have remembered to not interrupt; he interrupted the person being interviewed by saying that they were out of time, which leads me to my next tip to “budget your time” (page 77 of Harrower), if he would have budgeted his time he could have avoided the argument altogether. The anchor should have stayed flexible, asked follow- up questions, and should have not forgotten that he was in charge (when the other anchor started scolding him).
If only the anchor had remembered the basic tips that every good reporter should know maybe he would have had a much better and smoother interview, no wonder he is no longer the other reporters boss.
By: Katie Anthony
It's been seemingly obvious that since 9/11 news has become increasingly negative. Ever since my previous blog posting over this same topic, it seems that one would have to search for hours to find anything positive about what has recently been going on in the world today.
I, for one, have had more than my fair share of negative news. Thankfully again, I'm not the only one.
Yair Lapid, (noted as the Israeli man-of-all-media by Poynter's Online Alan Abbey) has taken it upon himself to start a column entitled "The News You Want."
Lapid wrote an article called "One Good Person." The article consisted of asking random people what something was that he or she did that was good for his or her community. The story ran, and regretfully, Lapid's community did not have positive feedback.
His community argued that this story was not relevant to his specific area of expertise purely because the article he wrote threw a positive spin on things versus a negative. The Israeli feeling about news according to Lapid is "was is more interesting than peace."
Considering the amount of conflict across the world today, I think it's past time to hear about peace.
I'd just like to take a minute to thank Mr. Lapid because reading his article gave me hope that, while there are negative attributes in society today that may seem to overpower the positive, they don't ALWAYS have to overpower the positive.
So, I'll hold on to my hope that, little by little, the media will start having some positive reports to match their negative ones.
By: Katie Schaefer
Police have discovered that in the school years of 2005-06, there were over 400 fights in the Des Moines school districts. When I read about this I was shocked.
School districts need to get grant money so they can have better security matters and try to cut down on the incidents. To be able to get the grants it has to look like there are a lot of fights going on. Cops right down everything they can about incidents so they can get a lot of grant money.
The Des Moines police department reported 415 fights and assaults and got a grant for $250,000. The more that you report the more money you are going to get. But it's not all about the money. Kids need to be able to go to school and feel safe.
Still, even if 200 of the 400 are actual fist fights that's still a lot of crime going on. We need to come up with a way for kids to go to school and not get in fights. Schools are made for learning, not for fighting.
By: Christina Woldt
by Pat Tierney
In these last couple weeks of class, we have spent a considerable amount of time on how to interview and get information from sources. I couldn't help but smile then, when I ran across and interview that I just didn't think was "by the books".
Bill O'Reilly, host of "The O'Reilly Factor", had what is being described as an "on air meltdown" while interviewing Barney Frank, a congressman, on Thursday.
O'Reilly was interviewing Frank about the proposed bailout bill that was sent through Washington this week when he literally began yelling at his interviewee. This led to an all out shouting match on the air.
In an interview with a newspaper after the incident, O'Reilly said that he did not regret the on-air heated exchange, and that it is his job to hold these people responsible for their actions.
This made me think about what we have been learning in class. O'Reilly is viewed as a journalist, but when asked he said that it was his job to hold people responsible.
We have also discussed the importance of not being overly aggressive with interviewees, and I have to say that being aggressive may be an understatement in this case.
The job of journalists is to report the facts straight. Personally, as nice as it was to see a big time Washington insider be held accountable, it didn't fall under the category of responsible reporting.
By: Hannah Pickett
In class discussion earlier this week, we discussed the importance of being completely objective, impartial, and unbiased when reporting a story. If a writer writes with an opinion, he/she is no longer reporting the facts of the story.
So, I got thinking about this when I was writing my articles for the Winterset Madisonian, and realized that when writing sports stories, we are not objective about the situation at all. Winterset's football team is struggling to say the least, yet every week I manage to put some sort of positive spin on things.
In fact, I actually tell our writers to make sure the team we cover (Winterset, Earlham, and I-35) sound somewhat decent. According to our text and class discussion, what we do in the sports department of the Winterset Madisonian is far from journalistic.
When does it become alright to go beyond reporting just the facts, especially in sports, and put a positive spin on the situation to suit the demographic?
By: Kathryn Lisk
The number one rule in journalism is getting the facts straight. Never should a journalist publish anything before being certain that the information they are about to publish is accurate.
However, in the present society where the media is impossible to avoid and the public is obsessed with being informed, I would argue that the media affects its public as much as it informs.
For example, the U.S. is currently attempting to sort through a financial crisis. Obviously the media is providing its audience, whether that be readers of newspapers, listeners of radio stations, or viewers of news networks with information and answers on the Wall Street crisis and the proposed $700 billion bailout plan. In providing this information, journalists surely shift the views of their audience no matter how unbiased they attempt to be.
When it comes to economic problems, the more people doubt the economy, the less they spend and the worse it becomes. Therefore, journalists publishing or reporting about our country's financial struggle could cause Americans to keep their money in their pockets and away from an improved economy.
I am not saying journalists should keep the truth away from the public. Nor do I believe that Americans should be less informed. In fact, I feel the opposite.
Instead, I am simply stating what an important role journalists play in society. The views journalists publish can become the views of the public.
So in a time like this, the pressure is on.
by Peter Merchlewitz
One of the best skills you can have in the business world is to have a special, attention-getting company logo that will help consumers remember your product.
So why is it that many logos are starting to look the same?
The Creative Review blog delved into this superficial conundrum, wondering why many companies are deciding to slim, cut, and smooth their old logos. Barclaycard just recently received its new face-lift, courtesy from global brand agency, Brand Union.
Apparently, all the cool kids believe that sanded edges, and rounder surfaces give off a more "Look how round and soft and approachable we are."
However, that warm, fuzzy feeling you might get could come at the cost of individuality. In such a competitive market, how can a company get any recognition if consumers can't tell the difference in your company if they all look the same?
In trying to say they’re about the new, the modern, the global, they’re in fact revealing a willingness to simply blend in with everyone else.
By: Allison McNeal
Print publications are moving towards consolidating their major companies to impliment a new content strategy.
Nielsen Business Media recently stated that they are starting a company restructuring, which would consolidate editorial staffs.
One proposal for the company restructuring is to merge Nielsen's Adweek, Mediaweek, and Brandweek magazines to increase sales and boost revenue.
According to Foliomag.com, this company restructuring could mean that layoffs are going to be imposed for a second time this year.
Nielsen layoffs have been ongoing since April because of the enormous amount of debt the company has consumed in 2007 and 2008. The company reportedly had "revenues of $4.7 billion in 2007, an increase of about seven percent over the previous year," said Foliomag.com. "The company’s total debt, however, was $8.25 billion on Dec. 31, with cash balances of $399 million."
The organization also had to scale back its print from 47 issues to 36 because of the restructuring.
Nielsen's Web site, Adweek.com, also has been redesigned to appeal to consumers. The Web site now has longer features and more marketing ideas embedded in the site.
Sabrina Crow, Nielsen's Business Media Group senior vice president of marketing and media, states how they are trying to appeal to more consumers.
"This is a rapidly changing industry, and we are staying ahead of the marketplace by delivering the two things our audiences want and need: instant news and thoughtful opinion," Crow said.
She also stated that “we are moving with our audience as they evolve and are maximizing the value we provide our community by delivering [online] content [every day]."
As Nielsen and other companies are revamping their organizations, a primary factor is the audience and what they should get out of the publications.
Clay Shirky, an adjunct professor of NYU's graduate interactive telecommunications program, expanded on how media organizations try to appeal to the average users as a whole, instead of focusing on people as individuals. He also goes on to explain how companies are underestimating the power of their audience and their creavity.
The decision of companies embracing their audience was one topic that we discussed in class and raises the question of what would online newspaper and magazine companies do without input and creativity from individuals? These organizations rely on individual opinion and would want to restructure their company to please their viewers.
By: Callie McBroom
Many journalists are now expressing concern about how the banking crisis will affect the already-struggling newspaper industry.
As Inksniffer puts it, this is a time when "a highly leveraged company with high debts secured against an asset that is small and/or diminishing in value and which is paying steep interest rates on loans, has no prospect of getting out of them because they can't refinance." This situation describes the state of many newspapers in the country even before the crisis hit.
Which, then, brings up an interesting point. If the government has an interest in saving banks for the greater good of its citizens, shouldn't it also be interested in saving the newspapers in the country? Should there be a plan to bailout the newspaper industry?
Newspapers could soon be going out of business at a much higher rate than banks have been recently. Not to mention that a very small number of newspaper companies have and continue to buy out numerous smaller operations.
Just like banks recently, healthy companies have been able to buy newspapers at an increasing rate because it's easy to buy a company that has financial problems. Consolidation over the last 25 years or so has led to falling numbers of independent dailies. Slate says these numbers fell from 1,300 to 700. This is alarming to many people for many different reasons.
I realize that many people would prefer to not have the government involved in the process of newsgathering. However, that may be the lesser of two evils if it means keeping newspapers around to gather news in the first place. Just something to think about.
By Austin Bates
Recently, Express Newspapers has let writers of the Daily Express and Sunday Express know that they may soon have to edit their own stories before finally submitting them. Express Newspapers has let it be known that they intend to eliminate around 80 editor and support staff positions between the two papers in order to cut costs and make themselves more efficient.
The new plan now is to have writers edit their own material with the help of a pre-made template that will be distributed by the newspaper layout designers, along with lawyers who will do a final check. The newspaper hopes this will keep them alive and running. Others are not so optimistic or happy with the decision, even expressing "anger".
If I was a writer, I'd have to say I would be a little angry as well. I also feel this could be risky, and overstress the capabilities of many of the writers. And editing will not be anywhere as good as it would be with a dedicated person.
Personally, I feel that first of all, having a writer also do his own editing is detrimental to the quality of that writer's work. He'll now not only have twice as much to do, but this means he also has much less time to work on his story, and has to allocate more time just to edit it. Further, the writer will be under a tighter deadline with more to do.
Second, an editor is dedicated to looking over a story and only looking for errors of all kinds, typographical, grammatical, and structural. Everybody knows that after writing something, you can't effectively edit it if it's your own work because not only will you be more concerned with little minute conceptual details, like whether you said want you wanted to say, and whether you sound good, but you won't catch your own mistakes even if you go over it several times, because many times your brain automatically corrects a sentence based upon your memory of what it should say. An editor has no preconceived notions of what a story should say, and will see the sentences that make little sense, or the out-of-context material much better than the writer could.
Overall, I think this sounds like a bad idea for everyone involved. Editors not only see things a writer couldn't have thought of or seen, but they find larger mistakes, like a lack of connection between ideas, or subtly incorrectly organized sentences. Dropping editors will only lead to more mistakes, more carelessness, and less time to perfect stories.
By Liz Tjaden
Last week, just in time for the Presidential debates, MSNBC.com revealed a new way to view video online. The new Debate Video Player is now up and running and will give viewers the opportunity to watch past and future debates.
The new program allows viewers to watch the entire debate from beginning to end, search the debate according to key words or topics and skip ahead to those certain points. (While also being able to skip the boring parts in the middle!) The dialogue is also color coated. If a viewer would like to hear what McCain had to say about health care, it is now easy to find. Everything he said in the debate held on Sept. 25 is in red, while Obama’s segments are in blue.
This is just another example of how online news is becoming bigger than other media sources. This new way to consume footage will allow viewers to watch, analyze and discuss instead of trying to tape the debate or remember all the details. By searching for a particular topic makes it easier for people to find what they want.
The rest of the page has neat features too. An interactive map that shows which candidate is predicted to win each state, another interactive map that lists where each candidate will be on a specific date and also a few polls where viewers can express their feelings on different topics.
The Web site is really easy to use and I encourage anyone who is even semi-interested in politics to check it out.
By: Erin Floro
Medicare will stop paying for medical errors this Wednesday. Even if it is the doctors fault, you will be billed. Medicare is the largest insurer in the country and their decision has made other insurers follow the same guideline.
These insurers will not pay for as many as 28 "never events." They are called that because they are never supposed to happen. If a patient gets an infection after surgery, or gets bed sores, or needs a second operation because the first one wasn't done properly, Medicare will not pay for the treatment.
This affects alot of people, there are over 12.5 million people annually that are covered by Medicare.
Medicare is reducing payments to hospitals with high readmission rates and they grant bonuses to doctors that report quality measures. Nurses have been trained and are more careful with medications and to prevent falls from happening.
Hospitals strongly enforced washing hands, that even cut as many people from getting sick again. Some changes have been technological, like an electric prescribing machine which reduced medication mistakes.Hospitals are complying with the rule to report medical errors. Doctors and nurses are focusing on avoiding accidents. By Medicare doing this, they want to encourage hospitals to eventually have zero medical errors.
By: Erin Floro
Medicare will stop paying for medical errors this Wednesday. Even if it is the doctors fault, you will be billed. Medicare is the largest insurer in the country and their decision has made other insurers follow the same guideline.
These insurers will not pay for as many as 28 "never events." They are called that because they are never supposed to happen. If a patient gets an infection after surgery, or gets bed sores, or needs a second operation because the first one wasn't done properly, Medicare will not pay for the treatment.
This affects alot of people, there are over 12.5 million people annually that are covered by Medicare.
Medicare is reducing payments to hospitals with high readmission rates and they grant bonuses to doctors that report quality measures. Nurses have been trained and are more careful with medications and to prevent falls from happening. Hospitals strongly enforced washing hands, that even cut as many people from getting sick again. Some changes have been technological, like an electric prescribing machine which reduced medication mistakes.
Hospitals are complying with the rule to report medical errors. Doctors and nurses are focusing on avoiding accidents. By Medicare doing this, they want to encourage hospitals to eventually have zero medical errors.
By: Jessica Hamell
I couldn’t find something that interested me more then what I wrote on in my last blog. Journalists and reporters are already criticized for not being reliable. It doesn’t help that there are countless web sites that run fake news stories that are just to catch people attentions, but so many people can let them go as just rumors or fiction.
I found a poll at GeoCities.com which was talking about reporters that stated "44% said they are 'often inaccurate.' "
People often believe what they read or see until someone proves to them that it is wrong.
I found an article telling about how television news station had been fooled by a video they found on YouTube. They aired it on an expose talking about tendencies at a local high school.
The video even looked fake enough that there were comments posted on it saying it was fake but the television station disregarded those comments and still aired it.
Reporters as well as readers should do a little more investigating if they don’t think the news is credible. If people would just put a little more time into getting the news maybe the credibility of journalists would go up.
On Friday, September 26, Brandon Routh, the actor who played Superman in the new Superman movie, attended Simpson College. He was here supporting Obama. I was a lucky student who got to hear his speech.
Something that I noticed while in attendance to Routh speech was all the photographers that were there. There were three or four photographers that were taking photos of Brandon Routh. As I was deciding what to write for this blog I came across one of those photos on Google News.
The photo was of Routh giving his speech in Simpson College's Brenton Student Center. However, the article underneath the photo had nothing to do with Routh's visit to Simpson.
The article focused on the early voting process. The article doesn't even mention Simpson College or really any purpose for having the photo of Brandon Routh. So why did they put the photo with this article?
I know that, at Brandon Routh's speech, he did talk about the early voting process and talked about how students should take advantage of it. The article mentions this idea but not that it was being discussed with college students. It doesn't even mention Brandon Routh.
When writing an article how does the publisher decide what photos, if any will go with it. It just made me question how the process works.
by, Sarah Keller
In class we have briefly discussed how some newspapers are making it fairly easy to follow the Wall Street crises happening in America, particularly the New York Times. Newspapers are becoming more reader friendly on how to follow everything that is going on with the stock market issues, for those of us who other wise would be dazed and confused.
Newspapers such as the New York Times are doing a good job with explaining how the crisis will pertain to you and how you may be affected by what is going on and what to do about it. One such article was by Tara Sigel Bernard, a recent college graduate who is worried about paying off her student loans.
USA TODAY jumped on board to help readers understand the importance of what is going on in the world today as well, by giving daily reports and keeping us updated on the latest news. USA even wrote an opinion column about the $700 bailout, making it easier for readers to see where other people stand on the issue and to gain more insight on the issues at hand.
If readers still do not understand what is happening they can simply look at comic strips such as Brian Duffy’s from The Des Moines register to see his thoughts on the crisis at hand very plainly stated through illustration.
I would just like to congratulate and thank most top notch newspapers for keeping America updated on the crisis that our country is falling into and for making it understandable for me, a naive college student who in the past saw no use in following the stock markets, to grasp what is happening to our country.
By: Gabe Gilson
Before this summer, I had no clue whatsoever what a beat writer was. After watching countless hours of ESPN, surprisingly, you seem to learn a thing or two about real life as well as sports.
Beat writers do not only talk sports from day to day but also news, traffic, government and other things as well according to the Harrower text. Writers assigned to the sports beat often cover a single team. This would make for a fun season.
The Chicago Tribune has a particular writer that every day writes about the Cubs. This is his or her job. Steve Rhodes who today writes for his own online publication, The Beachwood Reporter, used to have this dream job. Every day, Rhodes would go to the game, talk to the players, and write what he saw.
How cool would this be? Every day you are going to the ballpark, watching the game, talking to the stars of the team and writing 500 words on a pitcher with a bum elbow, or about the 14 inning marathon game. On top of all this, you get paid! What a deal.
It is not like I am about to jump ship now and become a beat writer. It is more this being a great option for a career that was unfamiliar to me before a few months ago. The only thing is, as a fan of the team one would be covering, staying objective would be difficult.
By: Kayla Miller
Today, I was reading the Des Moines Register online, and a very inspiring story caught my eye.
An Indianola man has been working with his third-degree burns since he was 18 years old. He also lost the love of his life in his early 40s and lost movement in his left side from a stroke. But even so, he is known as a very optimistic man. Journalist Daniel Finney described him as a "kind of guy who could have an empty, cracked glass in the middle of a desert and believe beyond all doubt that his cup will soon runneth over." Just to know this, makes me want to read to the end. Readers are saying, "Feed me more news."
This man's life is inspirational to readers. The thing is, the article was sixty paragraphs long, and I read it to the very end because I wanted to, not because I had to. I very rarely read lengthy news stories. But this one was inspiring to me, it changed the way I felt when I read article.
Journalists know this. They put it in a way that we will love. They know that personal life stories bring in the readers, and especially since it is so close to the home, like this Indianola man. He made news happen, and was glad to share it in a positive way. And the journalists wrote it that way...
"Half-full. Always, half-full."
By: Sara Crouse
Increasing concerns with the American economy has changed the average news viewer. Today’s viewers have become more skeptical of current news stories. Sometimes reporting a story isn’t quite enough for viewers.
Many viewers are turning to opinionated news sources such as Mr. Cramer from the TV program “Mad Money” for an insider’s tip on the economy. Reporters now have to put their own twist on a story.
Opinion news provides many viewers with a chance to further explore their own beliefs, which is relevant in a time of turmoil for the markets. Viewing a contrasting opinion in news engages the mind and leads to active discussion amongst its viewers. Discussion of the current bailout plan is a hot commodity these days. No longer are the stock market graphs, at the end of the nightly news, what people want to view. We already know it doesn’t look pretty.
The nightly news, although it serves a generic purpose, seems to be lacking in its relevancy to viewers. Neutrality in the nightly news just isn’t enough for worried watchers. People want facts and they want more than just the basics to help reassure them through difficult times.
There has been a significant trend in reporters turning to the details on many current issues with the economy. The New York Times reports,
“Mr. Cramer found himself having to explain arcane financial concepts like credit-default swaps to an audience that was double its usual size and spooked by the market’s moves.”
Whether we agree with Mr. Cramer or not, its a blessing to hear someone has a plan.
By: Shauna Agan
While doing research for another class, I learned about a court case involving the Westboro Baptist Church. This church is famously known for protesting certain events and relaying the message that God hates homosexuals and because of homosexuals the world is cursed.
Because of the First Amendment rights in the U.S. Constitution, media is allowed to speak out and express their opinion openly. The Internet has been a convenient source for media to relay their message to the public.
This is why sights such as that of the Westboro Baptist Church titled godhatesfags.com and godhatesamerica.com are legal in the U.S. On the reverse side, there are also sights out there such as godhatesfredphelps.com where people on the opposite end express their feelings about Fred Phelps, the leader of this church group.
There are also many other Internet Web sites promoting hate towards individuals, organizations, or items of interest. With the Millenial Age group of people, more and more Internet sights are being made for this reason.
Should these sights be allowed?
These groups and individuals have the First Amendment right to freedom of speech, so under the U.S. Constitution they are definitely allowed to express their opinions. However, where does the line get drawn so the Internet is not just a means to promote hatred towards different groups?
The Internet is a great source of media. However, soon it is going to be used only as a means to legally discriminate against people rather than for news and information to be received.
I believe that the Internet should be regulated more so Web sites such as these are monitored and used as news rather than a way to promote hatred.
By: Quinn Albrecht
By: Adrian Aitken
A couple of weeks ago Barack Obama appeared on the O'Reilly Show for an interview about the candidate's issues and the upcoming election. Unfortunately as ABC News was covering the television spot, the newsgroup edited the footage just right to make Obama's statements on the Iraq War different from reality.
Again controversy surfaces as another news group commits the same offence. MSNBC's news anchor Andrea Mitchell reported on the recent interview between Bill Clinton and Tom Brokaw.
During this interview Brokaw wanted to know if Clinton would endorse Obama the same as he had previously done with John McCain. Clinton replied with a fairly long statement, but when the clip was re-aired on MSNBC Clinton's answer seemed to be hollow and unenthusiastic.
The cropped footage was aired during two different news programs on MSNBC and has shown that the media has few boundries. In my last blog on this subject I said that a hidden agenda must be present in some of these shows. I was willing to accept that from Fox News and CNN, but now it would seem no where is safe for an unbiased, non-party viewer except for maybe CSPAN. If the news is to be trusted I believe more objective reporters ought to be on the air than these which speculate and spin.
By; Sarah Keller
There was an article in USA TODAY by Craig Wilson on punctuation day about… punctuation! This article made me laugh because the author discussed how bad he was with punctuation, particularly commas, semi colons, and exclamation marks, that was what his whole article consisted of.
I have to admit that the reason I found this article so funny was because I can completely relate with him and his difficulties to use proper punctuation marks. The main reason I normally get points taken off of papers is because of the editing, other wise known as correct uses of punctuation.
It brought some relief to me to know that there is at least one professional journalist out there who is as terrible with punctuation as I am. We both know what it feels like to get torn apart by editors for not using correct punctuation, and we both feel as though we were absent the day in school when the teachers taught us how to properly use commas. So I just want to say thank you Wilson for making it so I am not the only journalist in the world who feels incompetent with their punctuation marks.
By: Taylor Browning
After talking tabloids in class today I was curious as to how much actual 'news' was written in them. They seem to have the less than professional journalism stereotype compaired to large newspapers but some of their stories were a lot more serious than I thought they would be.
The National Enquirer's home page listed the obvious 'I Made Brit Sex Tape' and ' Doped Heather DUI Bust' headlines were listed big and bold, but with some searching I found some actual news.
They discretely listed thumbnails about Palin's alleged affair years ago, as well as an article about Ted Kennedy's trip to the hospital. Although they aren't the tabloid's highlights, I was intrigued to see that the Enquirer covered these stories.
I previously have viewed tabloids containing only scandals and crimes by stars but now after actually looking past the cover stories and looking at the Web sites, my perception of them has changed and I now give them more credit on their journalism than before.
By: Katie Anthony
Over the past year, the amount of videos watched online has gone up an alarming 31 percent according to research done by The Washington Post.
You'd think that with the increasing popularity with online videos that advertisers would be jumping on the bandwagon to adapt to these videos. Yet, it doesn't seem like they're ready to dive into the world of online videos, television shows, and movies.
Good, it makes our lives a lot nicer.
While I understand the need for advertisements to keep stations up and running because of the money the advertisers put into their ads, it's so much nicer to be able to watch something online (whether it be a movie or catching up on a television show) knowing that I won't have to be interrupted every 15 minutes for a commercial break.
So, please advertisement companies, don't change your habits of the way you deliver of your ads, you're definitely making my life a lot nicer.
by: Pat Tierney
With the presidential elections just around the corner, there is no doubt that this race is one for the history books. Along with all the “firsts” that have come with this election, the prominence of blogging in the political circles in quickly becoming historic as well.
Democrats and Republicans alike are turning to the web to voice their opinions and draw support. During this election cycle political bloggers are generating interest on their blogs for candidates, raising funds for their political party and “getting out the vote.”
Bloggers are not just waiting to see presidential debates on television but rather logging onto blogs and starting new debates daily. This is giving people an opportunity to openly discuss the current issues almost in real time.
During the first presidential debate on Friday night, many websites opened up blogs that would run live during the debate. This allowed viewers to blog in real time about the issues the candidates were discussing.
As the race continues the impact that the political bloggers will become clearer. For now however, these dedicated bloggers will continue to hit the web, in search of support and promotion and maybe even a little debate.
By Liz Tjaden
We have talked a lot about how blogging has become a great source for information, communication and news. They can give a voice to people who normally wouldn’t be able to be heard. Opinions can be raised and disagreements can be played out. However, rarely do we hear much about students being punished or chastised for what they write. Alana Taylor never thought that would happen to her until her blog got national attention.
On Sept. 5, Taylor wrote a blog about her thoughts on a journalism class she is taking at NYU called Reporting Gen Y. It is a course about journalism and how it affects Generation Y, those born roughly between 1982 and 1994. The blog that she wrote, posted on MediaShift, was Taylor’s personal opinion about classes, professors, and fellow classmates at NYU.
Her blog covers three main points: her disappointments of NYU and their “traditional” journalistic views, the lack of bloggers around her and how important she thinks it is to get beyond print and focus on digital new media.
While she has every right to publish what she wants to, this didn’t make many people happy in the Big Apple including her classmates and professor. Taylor wrote about things her professor said in class and talked about other students and their lack of blogging.
These events have sparked a lot of controversy and questions about freedom of speech rights compared to privacy rights.
If Taylor isn’t making any libelous or untruthful statements about the actions of her class does posting it make it right?
Sure it does! College is a time for self expression. It seems like Taylor is light years beyond her fellow classmates in terms of technology and digital media and now she is being chastised for it?
It could be argued that Taylor had right to say those things about her professor and department. There are things a professor says in class that don’t need to be repeated. Especially to the whole world.
Great, it’s glad to hear that we are going to start silencing those with opinions that we don’t agree with now. Hasn’t anyone sat back and thought maybe she has a point? Obviously, she feels like there are problems within her school that are not being addressed. The question is, if her blog should be the place do that.
By: Katie Schaefer
Everyone these days are struggling with the soaring prices of gas. The National Research Council is trying to develop a way to get around this problem though.
They have developed a way for people to not use gas, but hydrogen instead. They have had this idea for a while now, but they haven't really acted on it. There is a lot of difficult pieces to put together to make the hydrogen cars, so researchers are having problems with it.
A problem that comes along with the hydrogen cars is that there is no place to fill the cars up with hydrogen. Every car runs on petroleum so we only have petroleum pumps around. It is going to cost a lot of money to put in new hydrogen pumps.
The question is is the new hydrogen cars really worth it. I think they are, and I think a lot of good will come from them.
One thing is that the gas cars we have now produce one-third of the carbon dioxide we have in the air. With hydrogen cars they only produce water and it would get rid of a lot of the carbon dioxide in the air.
The bad thing is that we would have to spend a lot of money putting in pipelines below the ground. A lot of money that our government doesn't have.
All in all the hydrogen cars are going to be a place. They are going to be expensive at first, but when the researchers figure out how to mass produce the cars then they will get a lot cheaper.
By: Hannah Pickett
It is a journalist's job and duty to report facts and unveil information, secrets, and bits of information no one else has done. But, when does the search for the fresh new spin teeter on the fine line between reporting relevant facts and reporting National Enquirer trash?
Just this week, an Alaskan man released what is believed to be 100% genuine video footage of Republican vice presidential candidate, Sarah Palin's participation in the 1984 Miss Alaskan beauty pageant swimsuit competition.
Once the video was out, it hit broadcasts like Entertainment Tonight, as well as CNN. My question is this: Sure, this is a trashy interesting bit of information worthy of the print and broadcast tabloids, but does it deserve time on reputable newscasts like the Today show or CNN? Where is the line drawn between tacky, irrelevant, gossip-style information seeking and good journalism?
How is 'good' journalism defined? This video footage would have been more suiting and acceptable to report of an actress, pop singer, or well-known reporter, rather than the first woman vice presidential candidate.
Was there an agenda behind the timing of this specific 'release of video' with the election just around the corner? Was this a liberal attempt at further attempting to point out that Palin may not be the model of conservative views?
Journalistic ethics are an issue in everyday reporting. Deciding news from sleaze is obviously arbitrary to the reader and reporter, but definitely raises some flags in situations like this one.
Who cares if the VP candidate was a beauty pageant contestant? Will this honestly affect her desired position in the White House? Those are the questions a reporter must struggle with in determining news from Hollywood, in this case, presidential race, sleaze.
© Blogger template On The Road by Ourblogtemplates.com 2009
Back to TOP