Investigative Reporting on Twitter

Investigative reporting is changing because of the internet, but it is not going away.

Infact an article in the Taipei Times argues that the internet is becoming one of the best sources for information beneficial to investigative reporters. Many reporters feel that the best way to get information is to announce that there is an investigation going on. What better way to do this than to post it on twitter

"I wasn't convinced about Twitter at first, but it quickly turned out to be quite useful for investigating," the Guardian's Paul Lewis says. "Twitter is not just a Web site and not micro-blogging, it is entirely different medium - like e-mail, fax or even newspapers. The way in which information travels on Twitter - the shape of it - is different to anything that we've previously known."

These journalists feel that a great way for them to get the information they need is to tell the Twitter world that they are investigating a subject and let the information role in. They are also using it to bounce ideas off each other and receive ideas from their followers.

They also understand that Twitter cannot just be the end all solution for them getting stories. The fact that anybody can create an account on Twitter and can say anything bothers them so they have developed "Help Me Investigate," which is a crowdsourcing project that allows them to establish a known and trusted audience.

This does not mean that they are edging away from Twitter, though. When it is all said and done with all of the reporters spoken to feel Twitter is a great way to help with investigative reporting.

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SEO is More Important Than AP Style

Robert Niles of The Online Journalism Review makes a compelling point. As journalism shifts more to online content, so should the style in which it is written. So say good-bye AP style and hello SEO.

Some may wonder, what is SEO? SEO stands for search engine optimization. This allows readers to find you based on the information they are searching for, instead of you going to readers through ads.

Instead of you ad just popping up at random, it will pop up because you have posted something with several keyword matches the potential reader has been searching for.

SEO techniques help to provide clear cut writing that stays to the point and on topic. It also helps to frequently reference words and phrases that match the articles topic.

This would be great if, like AP style, there was a book to tell writers how to do this effectively. One day though, SEO might just be the new AP style and taught to journalism students through out the country.

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Avoiding Collapse Through Blogging

The media as we know it may soon be coming to an end. In a recent article for MediaShift, writer Roland Legrand tells of how another media scholar and writer, Clay Shirky, believes that traditional media outlets have become too big for their own good, destining them for collapse. This may seem disconcerting to journalism students such as myself, however, as Legrand continues he details several ways future journalists can save themselves in the face what I am titling, with inspiration from John Stewart, "mediapocalypse."

In examining the newspaper industry, it becomes evident that the structure and functioning of a large newspaper remains extremely complex. First, as Legrand points out it must employ, reporters, editors, news managers, graphics editors, printing, and sales and circulation departments. Also, with new online technologies, papers must employ people involved in digital news, who produce stories and video often 24 hours a day.

With all this complexity and need for employees, Shirky points out that traditional media entities will soon not be able to produce profit and will collapse in on themselves. Yet, in his article Legrand provides a well argued case for how blogging can help. First, blogs provide an interactive community and running them is far less complex. In following three simple rules, Legrand believes individuals and newspapers can find success with blogs.

First, newspapers must keep their blogging staff at a minimum and utilize simple software. Using simpler software will make the blog more manageable and limit the need for a more complex technical staff.

Second, blogs must be run similarly to small businesses. Although Legrand does not expound on this idea, in my opinion, this rule involves a local and creative approach to the news.

Lastly, bloggers must be granted freedom of control over their blogs. While it may be tempting for large news organizations to enforce too much control over bloggers, ultimately this will limit the creativity and life of the blog.

I agree that Legrand's approach to blogging is good sound advice for students such as myself. The last concept he discusses is the blog's ability to create a personal brand for an individual blogger, an idea that will come in handy for journalists after "mediapocalypse." As we've discussed in class, there remains a good chance that future journalists may someday be forced to take control of their own business and work independently. So, take Legrand's advice and continue to develop your brand as a blogger, your future may depend on it.

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Who Really Reports The News?

In today's changing media, who really reports the news? Every morning when we wake up, we are positive the paper will be on our doorsteps full of news. When we turn on the evening news, we are sure there will be something to report. Where does it really come from?

If newspapers were to die, how would it affect our media landscape? Would that change what our communities know and seek to find out everyday? What is taking up the slack for the decreasing number of people who get their news from TV, print, and radio?

According to journalism.org and the Pew Research Center's project for excellence in Journalism, the answer is a moving target. Actually the tracking and the pursuit are nearly impossible. Newspapers are still the overwhelming choice as a traditional media vehicle inwhich audiences are getting their news. The study shows that eight out of ten news stories are repackaged or repeated from previously published information. Of the stories that were new, 95% came from traditional media.

Some of the findings include:

1. Of the 53 different news outlets, 12 did not produce any new or local content.

2. Of the six major new threads studied, only 17% actually contained new news content.

3. General interest newspapers only produced half of that.

4. Almost half of the newspaper stories studied were online rather than print.

5. 63% of new stories were initiated by the government officials.

Of the media vehicles, TV news was the most locally focused, and 80% of straight news accounts were written by local staffers.

What does all of this mean? When we look to our papers, TV news anchors and radio personalities, we assume they are reporting the news first. As time passes, it seems like every bit of "news" we absorb, isn't really "new" after all.

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The New Mobile News

Huge name companies including NBC, Fox and Gannett Co. Inc. are combining to form a new national mobile content service.

They are using the current broadcast spectrum but this agreement allows the companies involved to provide mobile content to those who may not have originally able to access all these companies content. The services that are available to mobile phone users now are live and on-demand video, local and national news from print and electronic sources and sports and entertainment programming.

The spectrum these companies are using is Fox, NBC and Telemundo and ION. The other nine companies providing content will be Belo Corp., Cox Media Group, E.W. Scripps Co., Gannet Co. Inc., Hearst Television Inc., Media General Inc., Meredith Corp., Post-Newsweek Stations Inc. and Raycom Media.

By joining together these companies will allow them to offer mobile video and and print news content to over 150 million people. The deal helps fulfill the Federal Communication Commission's initiative to reduce congestion on the nation's wireless broadband networks while offering the same amount of content to customers.

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iPad Developing Ideas

The iPad is earning the label of "idea creator."

Much fuss has been created since the release of Apple's newest creation but most of that has been technical news. Chuck Frey is arguing in his blog that the iPad is going to be the best way to create and develop ideas, as well as share those ideas.

Frey points the portability and battery life of the iPad as a major pro for the spread and share of ideas. The iPad can be taken anywhere and especially if you purchase the 3G version it can be used to find information for that story you have been trying to write.

The bigger screen and new technology in the iPad allows you to browse mediums of news not only quicker but more efficiently to find the information that is important. It is a tool meant to tap all forms of media and because of this owners of the iPad have a world of information at their fingertips.

The iPad is also helping the ideas it creates be implemented. The iPad allows you to download full books and allows authors to publish books and blogs that may not have been published otherwise. Frey feels the iPad will never take the place of a computer or a laptop, but its versatility and ability to tap information that those two also can makes it a prime source for developing and implementing your ideas.

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Generation Touchscreen

Once dubbed "Generation Z" or "digital natives," the new hipper term for those under the age of 15 is "Generation I." Analysts at Gartner have predicted that over 50% of the computers purchased for this age group will have touchscreens by 2015. That means the idea of typing on a keyboard will be gone.

Gone will be bedtime stories from a book chosen off a bookshelf or even drawing on paper with crayons. Board games and shuffling a deck of cards - will this generation even learn to do this? Tangible objects with a feeling of permanence will be replaced by an application on a computer.

The computer that used to be a tool, a means to an end, is now everything. It is 160,000 applications with more added daily. It replaces books, TV's, DVD players, coloring books, a canvas, a globe, and so much more. Also predicted is that over half of U.S. schools will specify touch and/or pen input within the next 5 year - and this seems to be accurate prediction.

As we adjust to smaller and smaller hand-held devices, smaller keyboards and keys, and now touchscreens - the logical next step will be voice activation.

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Paid Tweets in Twitter Searches

Twitter recently announced that is is testing the concept of advertising through "Promoted Tweets." This comes after pressure to turn its wide usage into profits since growing rapidly from 2006.

The Promoted Tweets will appear as ads on top of search results, so users would see the new ads when they search broadly for topics being tweeted about.

Twitter invited a test group of advertisers, including Virgin America, Best Buy Co, Sony Pictures, and Starbucks Corp. The ads are not expected to bring in much money during this initial phase, but it should eventually turn into a paid model.

About 69 million people worldwide used Twitter in March, up from roughly 4 million at the end of 2008. Investors have valued the site at $1billion. Twitter is making an undisclosed amount of money by providing Google Inc. and Microsoft Corp. with access to messages for their search engines.

The catch? If a Promoted Tweet isn't replied to or forwarded by other users, it will disappear. With advertising bombarding our emails and virtually every website visited, I don't know how logical it would be to expect viewers to forward ads. It will be interesting to see if the concept is successful.

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Who Do We Hold to What Standard

People are very passionate in their opinions about whether or not The Daily Show with Jon Stewart is "news." Most explain this opinion is because the show doesn't present equal sides of the issues as journalism should. The problem I have, is that the media itself has labeled show as "news", which is something that Stewart never claimed the show to be. Per the show's website, it is intended to be a nightly half-hour series "unburdened by objectivity, journalistic integrity or even accuracy". With that in mind, should the public hold Jon Stewart, who has no degree in journalism, political science, or communications, to the same standard as we hold other commentators who hold those titles and assume that responsibility?

Bernard Goldberg believes so. On April 15th, Stewart aired a clip of Goldberg and several other commentators from Fox News complaining about the media generalizing the Tea Party based on the actions of a few individuals. Stewart agreed that the media had done so, but then pointed out that Fox News in particular was guilty of the same generalizations against liberals. He proved his point by airing several clips of Goldberg along with Bill O'Reilly and others making generalized statements that portrayed liberals in a negative light. Goldberg responded to this by appearing on O'Reilly's Fox News program and agreeing that Stewart had a point, but he went on to say that Stewart himself had failed as a news reporter and social commentator because he did not treat liberal guests as roughly as conservative ones.

"But if clearly you want to be a social commentator, more than just a comedian and if you want to be a good one, you better find some guts because even though you criticize liberals as well as conservatives, congratulations on that, when you had Frank Rich on your show, who generalizes all the time about conservatives and Republicans being bigots, you didn’t ask him a single tough question. You gave him a lap dance. You practically had your tongue down his throat.."

Stewart addressed the critisism on his show April 20th. He pulled together the entire clip of Goldberg and his comments, pausing inbetween to offer challenge points and elaborate a few of his own points.

There was one in particular where Goldberg claims that Stewart isn't as edgy as he thinks he is. "You're just a safe Jay Leno, with smaller audience, but you get to say the F-bomb, which gives your incredibly unsophisticated audience the illusion that you're courageous and you're renegade, but it's only an illusion."

Stewart responded with mock horror, exclaiming "Wait, Wait... I'm not a courageous renegade? But I've always considered myself the Lorenzo Lamas of late night." Stewart continued, explaining that he never labeled his show as edgy, or claimed to be renegade. He accused Goldberg of trying to hold his show to the standard proclaimed by the Fox News tagline "always fair and balanced." "You can’t criticize me for not being ‘fair and balanced.’ That’s your slogan. Which by the way, you never follow..."

Stewart ended the segment with a gospel style skit in which explained that, even in his personal beliefs, he is not perpetually on one side or the other. He closed by calling Fox News the "lupus of news" and offered the same insult he had given to them in the clip on April 15th. "Fox News, as long as fair and balanced is how you sell yourselves, Go F*** yourself," to which the audicence clapped and cheered and the choir behind Stewart broke out into a gospel style chorus of the insult.

The whole clip was amusing to me on many levels from both sides, but what struck me was how Stewart is constantly being portrayed as a journalist, which he is not. Fox News has been critisized by not only Stewart, but other sources (News Hounds and FAIR for example) for being biased in its commentary. Fox News responds not by changing the way it portrays news, but by hurling back superfulous accusations against the accusers, and calling them what appears to be their favorite insult: liberals.

For consumers of media, what does this approach provide to us? From either side, whether you choose to watch Stewart and his openly comedic biased social commentary, Fox News with its right-wing tilt to everything, or another source, if the journalism being provided by our largest news corporations isn't accurately giving us the facts, how can we make informed decisions on all the issues that affect us?

For me, when I watch Stewart, I am fully aware that I'm getting his opinion with the jokes. I completely understand that he might be a little biased, and he can be, because he's never claimed to be a journalist and I don't hold him to those standards. But Goldberg and others are journalists, and there is no warning on Fox News that states "the opinions expressed on this channel may not portray all accurate portions of the story." Which, in my opinion, means Fox News is selling me a false product.

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Berman to Stay

Chris Berman, the face of ESPN's "Sunday NFL Countdown" and "Monday Night Football," is staying with ESPN.

Along with his involvement in ESPN's NFL coverage Berman is the host of ESPN's U.S. Open golf coverage. Berman is the six-time national sportscaster of the year award winner and has been with ESPN since October of 1979, soon after the network was launched. Berman has become the face of the NFL branch of ESPN and is the anchor for all their NFL coverage.

The decision was not a quick and easy one for Berman. He was pursued by two major broadcasting companies, DirecTV and NFL Network. Berman has decided to stick with the network where he got his start, however saying, "Home is where the heart is."

The next time you can catch Berman on ESPN will be Thursday night where he is set to host ESPN's live coverage of the NFL draft at 4:30 p.m. (ET). Berman has hosted the NFL draft since 1987.

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Tumblr wants your money

The three year old company Tumblr wants your money.

What is Tumblr? It's a service that allows people to quickly and easily set up lightweight blogs. They currently have 4.5 million users.

What makes them stand out is they do not charge their users for their service. They also do not sell advertising on pages they generate.

In the past Tumblr has received millions of dollars from Spark Capital and Union Square Ventures. Together they recently poured another $5 million making them the sole investors in Tumblr.

Now Tumblr wants to sell "digital stickers" to users at a dollar each. Users will buy these "stickers" to spruce up their pages, like bells and whistles.

Peter Kafka says this "strategy is a little more seat-of-the pants, but the bet is that it may be easier to coax money out of people a couple dollars at a time."

Although I had never heard of Tumblr before, I think that it is a great starting place for new journalist to get a start blogging, and get the feel of blogging. Because there is no cost associated with their service, new journalist don't have a huge financial investment, but allows them to start a portfolio of work.

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Entire Rolling Stone Archive Online

All 43 years of interviews, reviews, and other articles from Rolling Stone magazine will soon be available online for a price.

According to AFP, Rolling Stone plans on making most of their content free, but in order to see all of the content a user would pay $3.95 per month or $2.50 per month with a yearly subscription. The magazine will also be redesigning its Website, adding more audio and video.

Mashable writer Brenna Ehrlich argues that Rolling Stone is setting up its paywall in a smart way. Rolling Stone not only released more content, they also added a lot of new content.

She points out that putting up 43 years worth of content online is "no small feat." When media consumers are considering whether or not to drop $30 a year into a subscription, they will have to take this work into consideration also.

Ehrlich makes a good point, but will consumers agree with her?

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Poynter Points to FCC to Stop Media Crisis

Remarks at today's FCC workshop should be of interest to fellow BNR students.

In remarks made in her testimony at today's FCC workshop, Karen Dunlap, President of Poynter Institute said that cross-ownership of media wasn't the immediate crisis. Whearas she urged the FCC to keep watch to insure that relaxing cross-ownership rules wouldn't affect independent, local and community provided news, she urged them to consider a wider issue.

She is concerned about the media transformation, anyone can have a megaphone now. She quotes Michael Smith, executive director of Northwestern University's Media Management Center. Who said to a group at the Newspaper Association of America meeting that "an eight-year old –- let's say an affluent eight-year-old -- has more publishing power in her bedroom today than publishers in 1999."

The FCC is concerned about owners of mass media and the power they hold; but mass media now shares the stage with the masses. And the FCC should also be concerned about that; because "Almost anyone can post almost anything to friends, a community or the world. Drawing an audience, of course, is another matter, as is the matter of producing news and information that is of value to society. The megaphone simply speaks to the means of commanding attention, of gaining influence."

She also discussed declining audiences of all traditional news media, people are selective in where they are getting thier news. She mentions the decline and loss of jobs in the newspaper industry, newsrooms, news magazines and the loss of ad revenue. "The decline was greater for journalists of color." according to Dunlap.

Dunlap told the FCC, "The problems that I have outlined are a threat to an informed democracy. We are seeing the deterioration of informed civic discourse as we drown in information, opinions, debates, half-truths and lies."

She encourges the FCC to consider their role in insuring an informed population.

She urged the FCC to:
1. Assist local communities to make sure daily, local, national and international news gets to them - using public funding, government, foundations and citizen contributions.
2. Promote diversity in the field of journalism.
3. Take a stand against hate speech and raise the "level of exchanges to stop the civic discourse."

This article addressed similar issues we discussed from the speeches of McChesney and Nichols and emphasizes the amount of concern there must be out there, particularly by academics. I hope the FCC can take some action that doesn't trample on First Amendment rights and yet makes sure we can sustain journalistic integrity within the newsrooms. And I hope they can save jobs and make sure that local communities continue to have news service.

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Bad News For Bill O'Reilly

The Comedy Central kings are still sitting pretty on their thrones.

The political and media news shows that satirize and mock conservative political pundit programs such as Fox News's The O'Reilly Factor are here to stay. The Colbert Report and The Daily Show both just got their contracts extended on the comedy channel.

Stephen Colbert has hosted his own show, The Colbert Report, since October 2005. His show has been extended through "indecision 2012" and through the end of that year.

Jon Stewart, executive producer, writer, and host of The Daily Show, has gotten his contract extended through June 2013. He began hosting the show in 1999.

Between the two, they have been nominated for 47 Emmys and three Peabody awards.

All in all, Colbert and Stewart aren't going away any time soon.

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Banned iPad

The Apple iPad has been banned from two major American Universities because of wireless connection issues.

Princeton University has officially blocked 20 percent of the iPad from being used on the Princeton wireless network. Princeton claims that the iPad cause DHCP client malfunctions which means the iPad is making it hard for other devices to connect to the school's wireless network.

George Washington University is having technical difficulities of their own with the iPad, though their issues don't involve DHCP malfunctions. Their wireless networks do not support the iPad just like they did not support the iPhone when it was released. This problem makes it impossible for iPad owners to connect to GWU's wireless network.

Not all places are having trouble with the iPad. Cornell University specifically tested for DHCP malfunctions before the iPad was released and because of this Cornell has had no problems with the iPad on their wireless networks. Seton Hall is another institution that was prepared and has had little trouble with the iPad.

Apple plans to release iPads that will connect to 3G networks in April which could help solve the WiFi connections problems the current iPads are having.

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Apple Still Old Fashion

Apple has recently denied an application called "Newstoons." This application was apparently in violation and so it was not published. The application was created by Mark Fiore, a Pultizer-prize winning cartoonist. His application was to let people view the cartoons.

While Apple seems to believe that the gated community they have now created works well, it shows interesting views of whether you'll only be able to have stories that are overall popular with audiences. If Apple is pick and chosing what they want to publish, what exactly are they looking for? Just the topics that might get them more money. It seems that this might be Apple's main concern.

Currently this application has now been published.

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Google Buzz Gets Scolded By Privacy Officals

Google CEO Eric Schmidt is being criticized by data protection officials from 10 countries for his company's handling of the launch of Google Buzz and asked the company to commit to building greater privacy protections into services.

Jennifer Staddart, privacy commissioner of Canada sent the scolding letter signed by her counterparts in France, Germany, Israel, Italy, Ireland, Netherlands, New Zealand, Spain, and the United Kingdom.

The letter stated that the officials were concerned that the privacy rights of the world's citizens are being forgotten when Google releases new technological applications. They were disturbed by the recent roll out of the Google Buzz social networking application which is a complete disregard for fundamental privacy norms and laws

The letter also noted that Google has a history of privacy problems with its services, particularly Google Maps Street View.

Google Buzz, which launched in February, was an attempt to hasten the process of creating a social network by designating Gmail users contacts as followers. Googles attempt to catch up with the phenomenal growth of Facebook, backfired by exposing relationships that users expected would remain private.

Google apologized and made some changes to the service. Earlier this month, the company attempted to start over again by asking users to reconfirm their Buzz settings.

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"Liking" Their Way to the Top

As we all know by know, Facebook is currently the most popular social network site available. In the past, sites like Myspace, Friendster and Bebo once reigned.

The problem with other networking sites is that they didn't last all that long. Users grew tired of them and moved on to bigger and better things. That 'thing' right now is Facebook.

But how long will the fad last? Will Facebook soon die out much like Myspace did?

Facebook founder Mark Zuckerberg is well aware of the trend. That is why he is making efforts now to help sustain the life of Facebook.

He is doing this by trying to build a sturdy platform; basing other businesses off of Facebook and integrating the 'like' button into other sites.

The plan is to create a web-wide 'like' button and to create a Facebook toolbar compatible with any browser.

While these new options will be good for Zuckerberg, Facebook and the Web, they might not have so many positive effects on Internet users.

To those who refuse to hop on board with Facebook, and those who let the site take over their lives already, Facebook is ready for total domination of the Web.

Before Facebook is seen absolutely everywhere online, get out from its grasps while you can. When Facebook controls everything else, don't let it control you.

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Media Reporting Finalists Announced

According to an article on Poynter Online, Syracuse University’s S.I. Newhouse School of Public Communications has selected finalists in seven categories in the fourth annual Mirror Awards. The competition received nearly 200 entries.

"Those of us who served as judges were impressed by the depth and variety of entries," says Joel Kaplan, associate dean in the Newhouse School, a member of the Mirror Awards Advisory Committee and a first tier judge. “While traditional journalism outlets like Vanity Fair and The New York Times continue to hold a mirror to their media colleagues, they have been joined by such content providers as 5280 magazine in Denver, Politco.com, Philadelphia Magazine and Financial Times.”

Finalists in the following categories are chosen by a group of journalists and journalism educators:

• Best Single Article—Traditional Media
  
• Best Single Article—Digital Media
  
• Best Profile—Traditional Media
  
• Best Profile—Digital Media
  
• Best Commentary—Traditional Media
  
• Best Commentary—Digital Media
  
• Best In-depth Piece—Traditional Media

The winners will celebrate at a luncheon and ceremony on Thursday, June 10, from 11:45 a.m. to 2:30 p.m. at The Plaza Hotel, Fifth Avenue at Central Park South, New York City, with Katie Couric serving as emcee and Lorraine E. Branham, dean of the Newshouse School, serving as event host.

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Cashing In On Your News

What do you do once you have joined the masses, put down your pen and paper (literally) and have made the decision to go digital? You still have a job to do and bills to pay!

You can earn money online! Due to the rise of online journalism and news, many are actually starting to make money. By publishing independently online, journalists are making extra cash or even a full-time wage.

Here are some tips to getting the money rolling. (This is not intended for established power-seeking news organizations)

1. Advertising networks

Advertising is the largest way new websites are money. The sale and display ads for your site can be handled by ad networks. You just have to decide where you want it to go.

2. Selling your own ads

If you are a little more greedy, and do not want to share revenue, you should consider selling your space directly to advertisers.

3. Sponsorships/Grants

Of all of these options, this one requires the least technical skill. In addition to be a reporter and journalist, you will need to sell yourself. Essentially, you will need to convince organizations and other individuals to give your money.

4. Commissions and/or affiliate links

To make a few extra bucks on your website, affiliate programs would work the best. By providing links to sites and products, your return is usually in the form of more commission.

5. Paid content

If your content and site is unique and valuable enough that readers are willing to pay for it, you will need to come up with ways to collect it. This is the most time consuming and usually generates less revenue than selling advertising on free pages.

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'Ignore User' Option Available

The Colorado Spring Gazette now gives readers the option to block comments from specific users that annoy them. According to Jeff Thomas, Gazette editor, readers have mixed feelings about the new tool.

"People have said, 'I get where this could be a blessed relief,' but it also creates the ability for folks to hide their eyes from information they don't want to see," Thomas said. "And some people have lamented that."

Thomas explains how the option works: "If you have readers A, B and C looking at gazette.com story comments, and user A decides to ignore user B, then when user B posts a remark, user A will not see it--but user C will because user C has not chosen to ignore B."

Just as all new software has its downsides, this new option does too. Going back to the previous example, if user A has blocked B but not C, user A can still see comments that C may have left in response to a post by user B. However, user A will not know what B said. Thomas said that some people will have to be willing to miss out on that information if they want to use this function.

At first glance, this seems like a good option because you will no longer have to read comments from people who annoy you. However, I think it is important to know all sides of the story before forming any opinions of your own. Choosing to not be exposed to a person's comments that don't match your beliefs doesn't allow a reader to stay informed on an issue.

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From Web Site to Website

The Associated Press Stylebook has made a change to accommodate the changes in technology norms. No longer will Web site be the official style. Now, website will be the new recognized version. The AP Stylebook announced this changed on Twitter.

"We...invited readers and users of the AP Stylebook to offer us some suggestions for a new social media guide that we're including in the 2010 Stylebook, and we got a very good response and a large number of people who favored 'website' as one word," said Sally Jacobsen, one of three Stylebook editors and deputy managing editor for projects at the AP.

Many people are happy about the change to website. Though others prefer Web site. This change will be reflected in the 2010 Stylebook available this spring. The AP Stylebook will be adding a new section of the book focusing on new media and social media. They are asking for suggestions.

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AP Stylebook Changes

There's a fun article at Poynter Online which is very timely for us "BNR" students. It talks about recent changes made to the AP Stylebook at the American Copy Editors Society (ACES) conference last Friday afternoon.

When the AP Stylebook announced via Twitter that it was changing the style for "Web site" to "website," some users let out shouts of praise: "Finally!" "Yes!" "Yeeha!"

The reactions aren't surprising given how many people have asked AP to change the style from two words to one word, arguing "Web site" is an antiquated way of writing it.

The 2010 AP Stylebook comes out next month.

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'Web site' Will Officailly Become 'Website'

AP Stylebook announced that in its 2010 edition "Web site" will now be one word "website". This announcement has met approval and rejection. For many up-and-coming journalist, the change is welcomed due to the much more common use of "website" in the English language.

Many editors believe that the change will cause great confusion and disrupt work in the newsroom. This may be true considering that "Web site" is might not be the only thing being changed in the 2010 Stylebook.

According to Poynter Online, AP Stylebook asked its users via Twitter to recommend any words they felt needed to be changed. A lot of users voted for words with capital letters and hyphens to go lowercase and 86 the hyphens.

It's just a sign of the times.

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Discovering New Online Ad Types

Like it or not, journalism obtains a large amount of its funding through advertising dollars. Therefore, with the field constantly changing, it remains important for advertising to keep up with new journalistic mediums. Unfortunately, advertisers have, much like in the newspaper industry, simply utilized online advertising as a new way to offer the same old thing. However, in a recent article for the Online Journalism Review entitled "Moving Beyond Traditional Display Advertising: Its All About ME," Dave Chase describes three new methods being embraced by hyperlocal Web sites that follow the simple ME principle.

First, what is the ME principle? According to Chase, the inability measure their effectiveness renders the current banner type ads useless. Thus, the first letter of the ME principle stands for measurable. Secondly, these ads must be Easy for businesses to offer (the second part of the principle).

In his article, Chase describes three types of innovative online advertising currently working on independent hyperlocal Web sites. Internet coupons top the list, with several new features built in, such as the ability to share with friends or send to a mobile phone. Next, group buy offers, in which a business, such as a restaurant, would offer a discount if a certain amount of people buy in. Lastly, is the idea of a "deal of the day" in which visitors to a Web site can then visit a local business to receive the exclusively online deal. It should be pointed out that Simpson's own Holy Grounds Coffee shop utilizes this technique with daily Twitter specials. Since all three of these advertisements would exclusively exist online, businesses would have no trouble in judging their effectiveness.

I found this article to be very interesting and important for communications students, as many of us may someday find ourselves working for a small hyperlocal Web site or a local newspaper where these advertising tactics could be applied. Having an understanding of the techniques of the business not necessarily taught in class can only give us an edge on the competition. In addition, in this developing field there is limitless opportunity for creative ideas. These new advertising techniques provide excellent examples of how simple ideas can change a professional field.

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Your Tweets: Archived Forever

Today, the Library of Congress announced that it will acquire all public tweets made on the popular social networking site Twitter since March 2006.

The Library of Congress has collected and preserved information from the Internet since the presidential election of 2000, but because of the vastness of the Internet's content, the Library of Congress only collects a limited sampling.

Through this archival process, the Library of Congress will have records of several newsworthy and historically significant events. However, the majority of the tweets archived will simply involve the day-to-day activities of Twitter's 105 million users.

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News is the New Social Experience

Today, Americans can get their news from multiple news vehicles. The Internet and mobile technology have changed the way people consume the news, and have turned the absorption of news into a social experience.


People's relationship with news is constantly changing because of the Internet. Six in ten Americans get news from a combination of online and offline sources everyday.


Research shows that while online, most people used between two and five online news sources and 65% do not have a single favorite website for news. Only 21% say they use only one site for their news and information.


News is becoming personalized, participatory, and portable. According to this article:

• Personalized: 28% of Internet users have customized their home page to include news from sources and topics that particularly interest them
• Participatory: 37% of Internet users have contributed to the creation of news, commented about it, or disseminated it via postings on social media sites like Facebook or Twitter.
• Portable: 33% of cell phone users now access news on their cell phones.

What does all of this mean? This multi-media platform environment is becoming a shared social experience. People are posting news stories to their Facebook feeds, swapping links in emails, and highlighting news stories in their Tweets.

The Internet has surpassed newspapers and radio in popularity as a news platform on a typical day. It ranks just behind TV.

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Ethics in social media?

As Facebook, blogging, and Twitter have changed the way that news is delivered, many journalist are pushing to ensure that the same ethical principles are applied across the board for all journalist.

The Radio Television Digital News Association (RTDNA) recently joined the efforts. "The guideline talk about truth and fairness, and how it's reflected in social media; how we Tweet or text, and how we use it in newsgathering. It looks at how we can better our transparency with our audience, so that they can see how we cover the news," Stacey Woelfel, chairman of the RTDNA said in regards to social medial guidelines.

These new guidelines will be good, as many orgainizations don't have ethical guidelines for dealing with the digital world.

Andy Schotz, chairman of the Society of Professional Journalists Ethics Committee, also said that the SPJ would be looking into their Code of Ethics this year to see if changes are needed in light of increased social media usage.

There isn't a need to reinvent the wheel here, journalist have a Code of Ethics. If journalist want to use social media outlets, they should stand by that same code.

Whatever codes are decided on there needs to be consistancy between digital and traditional journalist.

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The Future of iPads and E-books

We've all heard about iPads possibly replacing textbooks, magazines and newspapers, but columnist Matthew Ingram of Gigaom sees a future for children's books.

A company called Atomic Antelope recently created an iPhone application based on Lewis Carroll's Alice in Wonderland. The application gives interactive features to the book's original text and illustrations.

Ingram wonders if this will become standard practice for e-books. Each book will have its own application and readers can choose whether to purchase it; just like books today, except virtual and more interactive.

The current price for the Alice in Wonderland app. is $8.99, similar to what the book's price would be in a normal bookstore. Many of the newly released books for the Kindle, an e-book competitor are $9.99; again, typical pricing for traditional books.

In light of the digitization of media, many newspapers, magazines and book publishers worry about making a profit. The development of apps. could help them maintain their income without losing content.

We should watch for book publishers hiring computer programmers and app. developers. The public likes interactive media, and if companies can make money from it, they will embrace it wholeheartedly.

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Online-Only Publications Win a Pulitzer

That's right. Editorial cartoonist Mark Fiore for SFGate.com and investigative journalist Sheri Fink at ProPublica were both awarded Pulitzer Prizes for their work.

Mashable has called it "history making" because it is the first time any online-only publication has won a Pulitzer, the highest award a writer can receive.

ProPublica, which prides itself in investigative journalism, is an independent organization that teams up with traditional media sources to get its news out there. The organization itself operates solely online.

Mashable describes ProPublica as a non-profit that thinks of itself as a resource to other news companies who may not have the time or resources to do serious investigative reporting.

Fink's winning piece told about “the urgent life-and-death decisions made by one hospital’s exhausted doctors when they were cut off by the flood waters of Hurricane Katrina,” according to a Pulitzer announcement. The entire series is located on ProPublica's site.

Fiore won his Pulitzer for his editorial comics. Here's an example:



You can find more his work on the SFGate archive or on his site.

This is a big step for online-only media. The only question I have is how many more companies will have to team up in order to get the news out there?

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No Tweet Zone

Employers have not been quick to change their policies when it comes to using Twitter or Facebook on the job. In a recent survey conducted by Robert Half Technology, 1400 CIO's of company's with 100 or more employees were asked about their policies for access to social media websites by employees.

According to CNET, of those surveyed, 55% reported no change, with 23% enacting stricter policies for personal use and 15% implementing stricter policies for business use. The challenge is for employers to find the delicate balance as social media can be a valuable business tool, but obviously it can also be a distraction that could affect productivity in the office. There are also concerns that employees might inadvertantly post sensitive proprietary information.

"There is no one-size-fits-all approach when it comes to social-networking policies," said Dave Willmer, executive director of Robert Half Technology, in a statement. "To be effective, guidelines should include input from stakeholders throughout the organization, including IT, legal, human resources, marketing, public relations and front-line employees."

Steven Bennett of Jones Day offers some best practices for corporate policies on social networking in a January 5, 2010 article on the Metropolitan Corporate Counsel website.

Some employers recognize the value of social media as a research and communication tool. It is viewed as a way to reach audiences with marketing messages and capitalize on free advertisement. Some employers use Facebook and MySpace as screening tools in their hiring practices. There are varying opinions on if you should completely block the sites. Some want to limit the use, but that is difficult to police. Employees may find other, less-secure ways to access the sites and that can cause other breaches of confidentiality or could hurt the reputation of the company.

Whatever the policy is for a company, it needs to be defined and incorporated into the employee handbook. It should be clear and not ambiguous in it's scope. My employer has people who have been specifically chosen to blog about the company. There is also a company Twitter account, but access to Twitter is blocked. On the other hand, we do have access to Linked In, which is seen more as a professional networking site. Company's have embraced social networking, but at an arms length.

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Where Did You Read That?

The Pulitzer Prize was given out this week, and a rather unlikely source was in competition for the prestigious prize, albeit, for only a brief moment. The National Enquirer, long renowned for it's coverage of scandalous affairs and over-the-top breaking news articles, entered into the competition the article that covered John Edwards alleged affair with a political campaign worker in 2007. The article was second story the paper had run regarding the scandal, but the story was largely ignored by many outlets. Though many of the facts reported by the Enquirer were easily identifiable, if one were to search hard enough, the story was considered just another one of the magazines supermarket headlines published in an attempt to earn another $3.49 from consumers.

But in 2008, Edwards confessed to the affair, and subsequently confirmed the existence of a child with his mistress. When the story broke, news outlets from CNN to Fox News, and of course, the Enquirer, were covering the details. Why the headlines from the Enquirer didn't read "Hey! We Said It First!" I'm not sure; but the editor thought enough of the story's value to submit the article to Pulitzer for the competition. Several other news sources also gave the Enquirer some credit for getting it right, but others wrote the tabloid off, calling the submission a pipe dream for a checkout tabloid.

We've been discussing credible sources in BNR, and we've all heard the speech at Simpson College: Do Not Use Wikipedia As A Source. Though they didn't name the sources the information regarding Edwards was obtained from, The Enquirer did all their homework. They investigated and reported the facts, and the information in their article was easily confirmed if we would have given it a second glance. They deserved recognition for this important story, one which had important political repercussions, regardless of the source it came from. It seems that we have forgot the humble beginnings of Journalism, which started off with sensationalist stories that ran in the penny press. The public loves a scandal, and the early news papers gave it to them. This tradition, however small, has continued with stories published in the Enquirer and other such tabloids.

Barry Levine, the executive editor of the Enquirer, stated recently to Gawker.com that if the story had first been published in the NY Times or the Post that there would have been no question about a legitimate nomination for a Pulitzer. This may be true, but with that observation, I believe he points out a very important fact: the Enquirer has shot itself in the foot (or, excuse me, footnote) for some of the stories they've published, and much like the boy who cries wolf, it's hard to take another one of their headlines seriously. Here are a few examples of their current headlines on their Web site and running in the magazine's current issue

"Bam Nukes Palin!" <--"Bam" being a reference for President Obama. "Sex Crazed Taylor Swift"
Seagal Sex Slave Charges

Another thing that discredits the Enquirer from being a source people turn to for credible news is the fact that right on their website, they have the "Got News?" button, soliciting anyone with any wild tale to come forward for "big bucks".
It's for reasons like this that the majority of mainstream media has acknowledged that the Enquirer took a big step toward good journalism with it's coverage, but it's still got a long way to go.

Scientific philosopher, Robert Anton Wilson, was once quoted as saying "“Of course I'm crazy, but that doesn't mean I'm wrong.” Indeed, many of the stories that grace the pages of the National Enquirer sound crazy, but every once in a while, the reality of the story makes the craziness appear sane.

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New Advertising on Twitter

Twitter declared Tuesday that it will be introducing advertising by allowing companies to pay to have their messages show up first in searchers on Twitter.com.

"Promoted Tweets" debut comes as Twitter increasingly faces questions about how it can turn its wide usage into profits.

The new ads will apparently won't bring in much money during the experimental phase. Virgin America one of the advertisers is one of few who are invited to test the new concept. The best part is they won't be paying for the demo.

The airline's vice-president told Michael Liedtke of Business Week that they expect to change to a paid model in the future.

Twitter hasn't commented on the decision but other than Virgin America, Twitter identified Best Buy Co., Sony pictures and Starbucks Corp. among others using Promoted Tweets.

The site has 69 million people worldwide used Twitter last month. They site has been valued at $1 billion.

The tweets are to be "called out" as ads on top search results on Twitter. Twitter users will see the new ads when they search broadly for topics being tweeted about.

However, a large number of users don't use these search options on Twitter. Many programmers have written mobile and desktop software that can access the feeds of Twitter messages that users get from people they aer following on the site.

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Screw Fox, Conan Goes to TBS

Conan O'Brein surprises us again. After months of speculation that he would go to Fox after giving his last episode of the Tonight Show on NBC, O'Brein has shocked us all and will be launching his new late night show on TBS.

"The good news: I will be doing a show on TBS starting in November!" O'Brien said on his Twitter feed. "The bad news: I'll be playing Rudy on the all new Cosby Show."

Thought the exact date has not been set for the premier, it will begin airing in November.

"In three months I've gone from network television to Twitter to performing live in theaters, and now I'm headed to basic cable," O'Brein said.

One odd thing about he show is that it will be airing four nights a week, Monday through Thursday, instead of five.

His new show will be at 11 at night and push George Lopez's Lopez Tonight back an hour.

"I can't think of anything better than doing my show with Conan as my lead-in," Lopez said. "It's the beginning of a new era in late-night comedy."

If O'Brein signed on with Fox, it was suspected that he would overtake his rival, Jay Leno, whose show is on NBC and cause O'Brein to bid farewell in the first place. Now that he is going to TBS, no one is quite sure what is to come of O'Brein or Leno.

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Master of Branding

As journalism students, we’ve heard a lot of the term “branding” in class, in our books, and in our research. There is one person who has recently used the media to become a one-woman national media empire.

After the 2008 elections, she chose not to return to Alaska to finish out her term as governor. While many would assume this would hurt her aspirations, it has actually helped. She has used the media to her advantage and is now her own business.

She recently debuted as the host of “Real American Stories” on Fox News four times a year, promising that it would “reaffirm our pioneering spirit and unmatched generosity, here and around the world.” She was paid a $1.25 million retainer for her book, “Going Rogue,” which has sold 2.2 million copies. Another book is tentatively scheduled for this fall. She also has an eight-part series on TLC called “Sarah Palin’s Alaska” coming soon.

Is she really that popular? Her Facebook page has 1.5 million fans. When she did her first paid appearance as a commentator on “The O’Reilly Factor,” it had an extra one million viewers. Oprah Winfrey’s show achieved the biggest ratings in two years when she appeared.

So what has she done? She has stayed true to her version of America. It is full of plain folks spending a lot of time overcoming a great deal, including a government that she argues often intends to do more harm than good. She’s about “everyday people and the values American’s hold so dear,” she stated on Facebook.

Whatever she is doing, whether the media is supportive or not, she is definitely branding herself into the career and persona she wants to be.

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No More Alcohol Advertising

Alcohol advertising will be banned in Virginia’s college newspapers. By not promoting alcohol in student newspapers the Virginia's Alcoholic Beverage Control Board hopes to reduce under- age drinking. Controversy has been sparked over the ban, and whether it is unconstitutional for commercial freedom of speech. University of Virginia and Virginia Tech’s student newspapers deemed the ban unconstitutional. The papers said students’ images of drinking and alcohol in the media are readily accessible; therefore the ban is ineffective. On Friday, the U.S. Court of Appeals for the Fourth Circuit ruled that this ban does not violate First Amendment rights. No longer can a print or online advertisement say, "'happy hour' or similar terms." Liquor, beer, and wine, "unless in reference to a dining establishment," even then prices and brands can not be mentioned specifically.

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Making Better Journalists

In a world where social media sites are taking over traditional forms of communication, journalists have no use but to use them to their advantage.

According to Mashable's Brenna Ehrlic, there are seven major ways journalists are using Facebook and Twitter to enhance their stories or careers.

Journalists can use Twitter to find out potential stories from independent sources before other corporations would discover them. Besides finding these leads, journalists can also use Twitter to follow trends by noticing popular hashtags.

Another way social media sites are beneficial to journalists is the number of sources it provides. Facebook can connect someone to over 400 million people across the world. Twitter also makes sources more accessible.

A fourth way journalists are using social media to enhance their stories is through crowdsourcing. Crowdsourcing allows the public to contribute to stories via quotes, different perspectives, and through photos and video.

Twitter and Facebook have also been helpful in producing journalists. Through Twitter, people who may never have had the chance to voice their opinions, now have a platform that is specifically for it.

A sixth way journalists use Facebook and Twitter to enhance their work is by sharing it. Journalists are able to get feedback by posting their content on social networks and allowing readers to leave comments and suggestions.

Perhaps one of the most effective ways journalists can use social media sites to enhance their careers is by promoting themselves. Through Twitter, aspiring journalists can create their personal brand, connect to their community and promote their work to any audience.

A last reason Ehrlic believes social networks are beneficial to journalists is because it allows journalists to truly embrace the possibilities and use them to move forward in their work. By adapting to the newest technology and fads, journalists are able to appeal to wider audiences, which in turn enhances the overall experience of journalism.

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Should Viewers Be Fact-Checkers?

In the Washington Monthly, an article by Steve Benen deals with TV fact-checking.

"One of the Sunday shows invites a high-profile guest to discuss current events. The guest responds to pointed questions, and makes a variety of claims and arguments. Some of those claims and arguments will be accurate, and some won't. For the news consumer watching at home, the information gleaned from the interview is only useful if he/she knows whether the guest's comments are factual."

"With that in mind, the Sunday shows have a couple of choices. First, hosts can become knowledgeable about the subject matter and fact-check the guests' claims during the program. Second, the shows can partner with independent fact-checkers like This Week has done with PolitiFact. Or third, some combination of the two."

When these concepts were introduced to David Gregory, host of NBC's Meet the Press, he responded that it was an "interesting idea," but not one the NBC show will be emulating. "People can fact-check Meet the Press every week on their own terms."

Benen poses this: "'Gregory's comments suggest a more traditional approach: let viewers figure things out on their own terms. Why separate fact from fiction for news consumers when they can do that on their own?'"

I have always trusted in the media to tell the truth, but on these talks shows how is that possible if the guest doesn't answer questions truthfully?

I certainly don't have the time or interest in becoming a fact-checker.

Should independent fact-checkers be hired to do the work?

Should programs check facts during their broadcasts, or is that even possible?

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