'Web site' Will Officailly Become 'Website'

AP Stylebook announced that in its 2010 edition "Web site" will now be one word "website". This announcement has met approval and rejection. For many up-and-coming journalist, the change is welcomed due to the much more common use of "website" in the English language.

Many editors believe that the change will cause great confusion and disrupt work in the newsroom. This may be true considering that "Web site" is might not be the only thing being changed in the 2010 Stylebook.

According to Poynter Online, AP Stylebook asked its users via Twitter to recommend any words they felt needed to be changed. A lot of users voted for words with capital letters and hyphens to go lowercase and 86 the hyphens.

It's just a sign of the times.

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Discovering New Online Ad Types

Like it or not, journalism obtains a large amount of its funding through advertising dollars. Therefore, with the field constantly changing, it remains important for advertising to keep up with new journalistic mediums. Unfortunately, advertisers have, much like in the newspaper industry, simply utilized online advertising as a new way to offer the same old thing. However, in a recent article for the Online Journalism Review entitled "Moving Beyond Traditional Display Advertising: Its All About ME," Dave Chase describes three new methods being embraced by hyperlocal Web sites that follow the simple ME principle.

First, what is the ME principle? According to Chase, the inability measure their effectiveness renders the current banner type ads useless. Thus, the first letter of the ME principle stands for measurable. Secondly, these ads must be Easy for businesses to offer (the second part of the principle).

In his article, Chase describes three types of innovative online advertising currently working on independent hyperlocal Web sites. Internet coupons top the list, with several new features built in, such as the ability to share with friends or send to a mobile phone. Next, group buy offers, in which a business, such as a restaurant, would offer a discount if a certain amount of people buy in. Lastly, is the idea of a "deal of the day" in which visitors to a Web site can then visit a local business to receive the exclusively online deal. It should be pointed out that Simpson's own Holy Grounds Coffee shop utilizes this technique with daily Twitter specials. Since all three of these advertisements would exclusively exist online, businesses would have no trouble in judging their effectiveness.

I found this article to be very interesting and important for communications students, as many of us may someday find ourselves working for a small hyperlocal Web site or a local newspaper where these advertising tactics could be applied. Having an understanding of the techniques of the business not necessarily taught in class can only give us an edge on the competition. In addition, in this developing field there is limitless opportunity for creative ideas. These new advertising techniques provide excellent examples of how simple ideas can change a professional field.

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Your Tweets: Archived Forever

Today, the Library of Congress announced that it will acquire all public tweets made on the popular social networking site Twitter since March 2006.

The Library of Congress has collected and preserved information from the Internet since the presidential election of 2000, but because of the vastness of the Internet's content, the Library of Congress only collects a limited sampling.

Through this archival process, the Library of Congress will have records of several newsworthy and historically significant events. However, the majority of the tweets archived will simply involve the day-to-day activities of Twitter's 105 million users.

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News is the New Social Experience

Today, Americans can get their news from multiple news vehicles. The Internet and mobile technology have changed the way people consume the news, and have turned the absorption of news into a social experience.


People's relationship with news is constantly changing because of the Internet. Six in ten Americans get news from a combination of online and offline sources everyday.


Research shows that while online, most people used between two and five online news sources and 65% do not have a single favorite website for news. Only 21% say they use only one site for their news and information.


News is becoming personalized, participatory, and portable. According to this article:

• Personalized: 28% of Internet users have customized their home page to include news from sources and topics that particularly interest them
• Participatory: 37% of Internet users have contributed to the creation of news, commented about it, or disseminated it via postings on social media sites like Facebook or Twitter.
• Portable: 33% of cell phone users now access news on their cell phones.

What does all of this mean? This multi-media platform environment is becoming a shared social experience. People are posting news stories to their Facebook feeds, swapping links in emails, and highlighting news stories in their Tweets.

The Internet has surpassed newspapers and radio in popularity as a news platform on a typical day. It ranks just behind TV.

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Ethics in social media?

As Facebook, blogging, and Twitter have changed the way that news is delivered, many journalist are pushing to ensure that the same ethical principles are applied across the board for all journalist.

The Radio Television Digital News Association (RTDNA) recently joined the efforts. "The guideline talk about truth and fairness, and how it's reflected in social media; how we Tweet or text, and how we use it in newsgathering. It looks at how we can better our transparency with our audience, so that they can see how we cover the news," Stacey Woelfel, chairman of the RTDNA said in regards to social medial guidelines.

These new guidelines will be good, as many orgainizations don't have ethical guidelines for dealing with the digital world.

Andy Schotz, chairman of the Society of Professional Journalists Ethics Committee, also said that the SPJ would be looking into their Code of Ethics this year to see if changes are needed in light of increased social media usage.

There isn't a need to reinvent the wheel here, journalist have a Code of Ethics. If journalist want to use social media outlets, they should stand by that same code.

Whatever codes are decided on there needs to be consistancy between digital and traditional journalist.

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The Future of iPads and E-books

We've all heard about iPads possibly replacing textbooks, magazines and newspapers, but columnist Matthew Ingram of Gigaom sees a future for children's books.

A company called Atomic Antelope recently created an iPhone application based on Lewis Carroll's Alice in Wonderland. The application gives interactive features to the book's original text and illustrations.

Ingram wonders if this will become standard practice for e-books. Each book will have its own application and readers can choose whether to purchase it; just like books today, except virtual and more interactive.

The current price for the Alice in Wonderland app. is $8.99, similar to what the book's price would be in a normal bookstore. Many of the newly released books for the Kindle, an e-book competitor are $9.99; again, typical pricing for traditional books.

In light of the digitization of media, many newspapers, magazines and book publishers worry about making a profit. The development of apps. could help them maintain their income without losing content.

We should watch for book publishers hiring computer programmers and app. developers. The public likes interactive media, and if companies can make money from it, they will embrace it wholeheartedly.

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Online-Only Publications Win a Pulitzer

That's right. Editorial cartoonist Mark Fiore for SFGate.com and investigative journalist Sheri Fink at ProPublica were both awarded Pulitzer Prizes for their work.

Mashable has called it "history making" because it is the first time any online-only publication has won a Pulitzer, the highest award a writer can receive.

ProPublica, which prides itself in investigative journalism, is an independent organization that teams up with traditional media sources to get its news out there. The organization itself operates solely online.

Mashable describes ProPublica as a non-profit that thinks of itself as a resource to other news companies who may not have the time or resources to do serious investigative reporting.

Fink's winning piece told about “the urgent life-and-death decisions made by one hospital’s exhausted doctors when they were cut off by the flood waters of Hurricane Katrina,” according to a Pulitzer announcement. The entire series is located on ProPublica's site.

Fiore won his Pulitzer for his editorial comics. Here's an example:



You can find more his work on the SFGate archive or on his site.

This is a big step for online-only media. The only question I have is how many more companies will have to team up in order to get the news out there?

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No Tweet Zone

Employers have not been quick to change their policies when it comes to using Twitter or Facebook on the job. In a recent survey conducted by Robert Half Technology, 1400 CIO's of company's with 100 or more employees were asked about their policies for access to social media websites by employees.

According to CNET, of those surveyed, 55% reported no change, with 23% enacting stricter policies for personal use and 15% implementing stricter policies for business use. The challenge is for employers to find the delicate balance as social media can be a valuable business tool, but obviously it can also be a distraction that could affect productivity in the office. There are also concerns that employees might inadvertantly post sensitive proprietary information.

"There is no one-size-fits-all approach when it comes to social-networking policies," said Dave Willmer, executive director of Robert Half Technology, in a statement. "To be effective, guidelines should include input from stakeholders throughout the organization, including IT, legal, human resources, marketing, public relations and front-line employees."

Steven Bennett of Jones Day offers some best practices for corporate policies on social networking in a January 5, 2010 article on the Metropolitan Corporate Counsel website.

Some employers recognize the value of social media as a research and communication tool. It is viewed as a way to reach audiences with marketing messages and capitalize on free advertisement. Some employers use Facebook and MySpace as screening tools in their hiring practices. There are varying opinions on if you should completely block the sites. Some want to limit the use, but that is difficult to police. Employees may find other, less-secure ways to access the sites and that can cause other breaches of confidentiality or could hurt the reputation of the company.

Whatever the policy is for a company, it needs to be defined and incorporated into the employee handbook. It should be clear and not ambiguous in it's scope. My employer has people who have been specifically chosen to blog about the company. There is also a company Twitter account, but access to Twitter is blocked. On the other hand, we do have access to Linked In, which is seen more as a professional networking site. Company's have embraced social networking, but at an arms length.

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Where Did You Read That?

The Pulitzer Prize was given out this week, and a rather unlikely source was in competition for the prestigious prize, albeit, for only a brief moment. The National Enquirer, long renowned for it's coverage of scandalous affairs and over-the-top breaking news articles, entered into the competition the article that covered John Edwards alleged affair with a political campaign worker in 2007. The article was second story the paper had run regarding the scandal, but the story was largely ignored by many outlets. Though many of the facts reported by the Enquirer were easily identifiable, if one were to search hard enough, the story was considered just another one of the magazines supermarket headlines published in an attempt to earn another $3.49 from consumers.

But in 2008, Edwards confessed to the affair, and subsequently confirmed the existence of a child with his mistress. When the story broke, news outlets from CNN to Fox News, and of course, the Enquirer, were covering the details. Why the headlines from the Enquirer didn't read "Hey! We Said It First!" I'm not sure; but the editor thought enough of the story's value to submit the article to Pulitzer for the competition. Several other news sources also gave the Enquirer some credit for getting it right, but others wrote the tabloid off, calling the submission a pipe dream for a checkout tabloid.

We've been discussing credible sources in BNR, and we've all heard the speech at Simpson College: Do Not Use Wikipedia As A Source. Though they didn't name the sources the information regarding Edwards was obtained from, The Enquirer did all their homework. They investigated and reported the facts, and the information in their article was easily confirmed if we would have given it a second glance. They deserved recognition for this important story, one which had important political repercussions, regardless of the source it came from. It seems that we have forgot the humble beginnings of Journalism, which started off with sensationalist stories that ran in the penny press. The public loves a scandal, and the early news papers gave it to them. This tradition, however small, has continued with stories published in the Enquirer and other such tabloids.

Barry Levine, the executive editor of the Enquirer, stated recently to Gawker.com that if the story had first been published in the NY Times or the Post that there would have been no question about a legitimate nomination for a Pulitzer. This may be true, but with that observation, I believe he points out a very important fact: the Enquirer has shot itself in the foot (or, excuse me, footnote) for some of the stories they've published, and much like the boy who cries wolf, it's hard to take another one of their headlines seriously. Here are a few examples of their current headlines on their Web site and running in the magazine's current issue

"Bam Nukes Palin!" <--"Bam" being a reference for President Obama. "Sex Crazed Taylor Swift"
Seagal Sex Slave Charges

Another thing that discredits the Enquirer from being a source people turn to for credible news is the fact that right on their website, they have the "Got News?" button, soliciting anyone with any wild tale to come forward for "big bucks".
It's for reasons like this that the majority of mainstream media has acknowledged that the Enquirer took a big step toward good journalism with it's coverage, but it's still got a long way to go.

Scientific philosopher, Robert Anton Wilson, was once quoted as saying "“Of course I'm crazy, but that doesn't mean I'm wrong.” Indeed, many of the stories that grace the pages of the National Enquirer sound crazy, but every once in a while, the reality of the story makes the craziness appear sane.

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New Advertising on Twitter

Twitter declared Tuesday that it will be introducing advertising by allowing companies to pay to have their messages show up first in searchers on Twitter.com.

"Promoted Tweets" debut comes as Twitter increasingly faces questions about how it can turn its wide usage into profits.

The new ads will apparently won't bring in much money during the experimental phase. Virgin America one of the advertisers is one of few who are invited to test the new concept. The best part is they won't be paying for the demo.

The airline's vice-president told Michael Liedtke of Business Week that they expect to change to a paid model in the future.

Twitter hasn't commented on the decision but other than Virgin America, Twitter identified Best Buy Co., Sony pictures and Starbucks Corp. among others using Promoted Tweets.

The site has 69 million people worldwide used Twitter last month. They site has been valued at $1 billion.

The tweets are to be "called out" as ads on top search results on Twitter. Twitter users will see the new ads when they search broadly for topics being tweeted about.

However, a large number of users don't use these search options on Twitter. Many programmers have written mobile and desktop software that can access the feeds of Twitter messages that users get from people they aer following on the site.

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Screw Fox, Conan Goes to TBS

Conan O'Brein surprises us again. After months of speculation that he would go to Fox after giving his last episode of the Tonight Show on NBC, O'Brein has shocked us all and will be launching his new late night show on TBS.

"The good news: I will be doing a show on TBS starting in November!" O'Brien said on his Twitter feed. "The bad news: I'll be playing Rudy on the all new Cosby Show."

Thought the exact date has not been set for the premier, it will begin airing in November.

"In three months I've gone from network television to Twitter to performing live in theaters, and now I'm headed to basic cable," O'Brein said.

One odd thing about he show is that it will be airing four nights a week, Monday through Thursday, instead of five.

His new show will be at 11 at night and push George Lopez's Lopez Tonight back an hour.

"I can't think of anything better than doing my show with Conan as my lead-in," Lopez said. "It's the beginning of a new era in late-night comedy."

If O'Brein signed on with Fox, it was suspected that he would overtake his rival, Jay Leno, whose show is on NBC and cause O'Brein to bid farewell in the first place. Now that he is going to TBS, no one is quite sure what is to come of O'Brein or Leno.

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Master of Branding

As journalism students, we’ve heard a lot of the term “branding” in class, in our books, and in our research. There is one person who has recently used the media to become a one-woman national media empire.

After the 2008 elections, she chose not to return to Alaska to finish out her term as governor. While many would assume this would hurt her aspirations, it has actually helped. She has used the media to her advantage and is now her own business.

She recently debuted as the host of “Real American Stories” on Fox News four times a year, promising that it would “reaffirm our pioneering spirit and unmatched generosity, here and around the world.” She was paid a $1.25 million retainer for her book, “Going Rogue,” which has sold 2.2 million copies. Another book is tentatively scheduled for this fall. She also has an eight-part series on TLC called “Sarah Palin’s Alaska” coming soon.

Is she really that popular? Her Facebook page has 1.5 million fans. When she did her first paid appearance as a commentator on “The O’Reilly Factor,” it had an extra one million viewers. Oprah Winfrey’s show achieved the biggest ratings in two years when she appeared.

So what has she done? She has stayed true to her version of America. It is full of plain folks spending a lot of time overcoming a great deal, including a government that she argues often intends to do more harm than good. She’s about “everyday people and the values American’s hold so dear,” she stated on Facebook.

Whatever she is doing, whether the media is supportive or not, she is definitely branding herself into the career and persona she wants to be.

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No More Alcohol Advertising

Alcohol advertising will be banned in Virginia’s college newspapers. By not promoting alcohol in student newspapers the Virginia's Alcoholic Beverage Control Board hopes to reduce under- age drinking. Controversy has been sparked over the ban, and whether it is unconstitutional for commercial freedom of speech. University of Virginia and Virginia Tech’s student newspapers deemed the ban unconstitutional. The papers said students’ images of drinking and alcohol in the media are readily accessible; therefore the ban is ineffective. On Friday, the U.S. Court of Appeals for the Fourth Circuit ruled that this ban does not violate First Amendment rights. No longer can a print or online advertisement say, "'happy hour' or similar terms." Liquor, beer, and wine, "unless in reference to a dining establishment," even then prices and brands can not be mentioned specifically.

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Making Better Journalists

In a world where social media sites are taking over traditional forms of communication, journalists have no use but to use them to their advantage.

According to Mashable's Brenna Ehrlic, there are seven major ways journalists are using Facebook and Twitter to enhance their stories or careers.

Journalists can use Twitter to find out potential stories from independent sources before other corporations would discover them. Besides finding these leads, journalists can also use Twitter to follow trends by noticing popular hashtags.

Another way social media sites are beneficial to journalists is the number of sources it provides. Facebook can connect someone to over 400 million people across the world. Twitter also makes sources more accessible.

A fourth way journalists are using social media to enhance their stories is through crowdsourcing. Crowdsourcing allows the public to contribute to stories via quotes, different perspectives, and through photos and video.

Twitter and Facebook have also been helpful in producing journalists. Through Twitter, people who may never have had the chance to voice their opinions, now have a platform that is specifically for it.

A sixth way journalists use Facebook and Twitter to enhance their work is by sharing it. Journalists are able to get feedback by posting their content on social networks and allowing readers to leave comments and suggestions.

Perhaps one of the most effective ways journalists can use social media sites to enhance their careers is by promoting themselves. Through Twitter, aspiring journalists can create their personal brand, connect to their community and promote their work to any audience.

A last reason Ehrlic believes social networks are beneficial to journalists is because it allows journalists to truly embrace the possibilities and use them to move forward in their work. By adapting to the newest technology and fads, journalists are able to appeal to wider audiences, which in turn enhances the overall experience of journalism.

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Should Viewers Be Fact-Checkers?

In the Washington Monthly, an article by Steve Benen deals with TV fact-checking.

"One of the Sunday shows invites a high-profile guest to discuss current events. The guest responds to pointed questions, and makes a variety of claims and arguments. Some of those claims and arguments will be accurate, and some won't. For the news consumer watching at home, the information gleaned from the interview is only useful if he/she knows whether the guest's comments are factual."

"With that in mind, the Sunday shows have a couple of choices. First, hosts can become knowledgeable about the subject matter and fact-check the guests' claims during the program. Second, the shows can partner with independent fact-checkers like This Week has done with PolitiFact. Or third, some combination of the two."

When these concepts were introduced to David Gregory, host of NBC's Meet the Press, he responded that it was an "interesting idea," but not one the NBC show will be emulating. "People can fact-check Meet the Press every week on their own terms."

Benen poses this: "'Gregory's comments suggest a more traditional approach: let viewers figure things out on their own terms. Why separate fact from fiction for news consumers when they can do that on their own?'"

I have always trusted in the media to tell the truth, but on these talks shows how is that possible if the guest doesn't answer questions truthfully?

I certainly don't have the time or interest in becoming a fact-checker.

Should independent fact-checkers be hired to do the work?

Should programs check facts during their broadcasts, or is that even possible?

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Twitter's 10 Commandments

Several people have found Twitter to be a useful tool in connecting with others, even journalists. A recent survey found that 37 percent of journalists are using Twitter. Given that there are so many people, professional or not, using this social networking site, Vadim Lavrusik, digital media journalist for the New York Times, created 10 tips for using Twitter.

1. "Thou shalt give credit"--you can give credit to your fellow tweeps by retweeting, rewrite a tweet with the word "via" @whoever, or you can type "ht," which stands for "heard through" or "hat tip." Using "ht" is not as common as the other two forms. From a journalists standpoint, giving credit is very important in establishing credibility.

2. "Thou shalt not self-promote excessively"--while it is okay to promote yourself, you have to keep it to a minimum. The more you promote yourself, the more you will drive people away.

3. Thou shalt link appropriately"--it isn't necessary to have a link with everything you tweet, but keep in mind that some of your followers may want more information to a story. Putting a link at the end of your tweet will make it easier for them to get the additional information.

4. Thou shalt respond to your followers"--it is important to reply to all of your followers, no matter how many you have, in order to establish a sense of community.

5. "Thou shalt be considerate of replying vs. DMing"--learn to distinguish between what is appropriate to share with the public versus the private. If it isn't something you want the entire Twitterverse to know about, stick with direct messaging.

6. "Thou shalt make clear voice vs. headline"--if you are posting an article and use the exact headline, attribute. Either place it in quotes or specify the source. This is also essential in establishing credibility.

7. "Thou shalt follow those who add value"--don't follow people in order to gain more followers. Follow people who have similar interests as you. Lavrusik says that Facebook is for your friends and Twitter is for those with whom you have something in common with, which is why they are called "followers" instead of "friends."

8. "Thou shalt not pitch inappropriately"--it is more beneficial to pitch to a specific person, someone you know would be interested in the product. It can become annoying when companies continuously pitch their own goods.

9. "#Thou #shalt #not #hashtag #every #word"--the purpose of hashtags are to find tweets about a particular topic. Placing several hashtags within one tweet makes it difficult for others to read. Also, be sure to use hashtags when appropriate. You may be tweeting something that may be useful for others.

10. "Thou shalt not retweet themselves"--most people do this when self-promoting. If you are going to retweet something, do it when you need to make a correction.

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$35 a Month for News?

When newspapers first began to post news online in the '90s, they charged for that online access. Most of those newspaper sites became completely free to users later.

However, according to paidContent.org paywalls may soon be the trend again. PaidContent.org has found 20 newspaper sites that charge up to $35 a month for online content. $35 seems to be a little excessive. Especially, when a person can go to a newsstand and buy print edition for much cheaper.

This could be a ploy to get people to buy newspapers and get circulation numbers back up. So even if people don't want to pay $35 a month, the newspaper will still make money.

None the less, these 20 newspapers are the model for the hundreds of other newspapers that are still debating to paywall or no to paywall their Web sites. If the pioneering 20 newspapers are successful financially with their paywall venture, there could soon be a lot more than 20 news sites that are charging up to $35 a month for their content.

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The Importance of Getting Active in Politics

It may be assumed that it remains in journalists' best interests to remain politically neutral. However, according to an article published Tuesday on the Online Journalism Review by writer Robert Niles, in the case of independent online publishers (a position many of us may find ourselves in), getting politically active actually proves to be an important part of the job. Succeeding in this task gives publishers the opportunity to give input on important issues affecting the field as well as the ability to gain credibility with readers.

The government always has the potential to create legislation that drastically changes the media/news world including higher taxes or stricter access to public documents. Traditionally, big media conglomerates have lobbied to ensure that new legislation stays favorable to the field, however, the independent online publisher cannot rely on these businesses to have his/her best interests in mind. In some cases, as Niles points out, media companies may actually work against small independent sites.

Concerning public records, for instance, newspapers and other established media entities may have the staff to access public documents physically at the courthouse or other location and may or may not be concerned with lobbying for laws dealing with online public records. Independent Web sites, however, may not have the staff or time to deal with physical public records, and need to be willing to lobby for better access to online records. For another example of this idea, research net neutrality, a complex issue dealing with access to online content.

In addition to ensuring a beneficial economic environment for business, getting active in and understanding local politics should be a top priority for independent online journalists and publishers. These issues could be almost anything, ranging from school board issues, city budgets, local business, or even sports and culture. Covering and standing on these issues allows a journalist to gain credibility as a community leader and participator. However, as we've discussed in class, all opinions on these issues should be based on solid reporting.

While, getting politically active may not be high on the to-do list for students here at Simpson I would argue that based on Niles' advice, now is the time to start. Our Student Government Association makes decisions that affect the student body, so as student journalists we should be familiar and form opinions on these decisions. Hopefully, obtaining an understanding of politics now will pay off in the future.

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Is Your Facebook Dirty?

Social media tools such as Facebook are overtaking the media and communication industry as we know it, but as great as these tools can be, they can also be misused without you even realizing it.

For anyone who has a Facebook, we are all familiar with the "News Feed" and other common settings. It is also true, for most, that we are familiar with those 50 or so people that we are "friends" with online that we don't actually know who show up in our News Feed.

This is a problem. Why do you care what someone you don't even know is changing their Facebook status to? Facebook is meant to be a social networking too, not a stalking device (although commonly used as one).

The good news is, there is a solution to this problem. You can clean up your "dirty" Facebook fairly easily, you just have to take the time do it.

One of the first things you can do is "Hide" anything and anyone you don't want showing up in your News Feed, and then click "Edit Options." From here you can see all of the people and things you have hidden and set any additional options, such as the maximum number of friends you want to show up in your News Feed.

Another thing you can do is organize your "friends." As I said before, I think most everyone who has a Facebook realistically doesn't know a majority of the people they are friends with, so take the time to organize them into a "Friend List." This will help you filter your News Feed as well as the chat box.

The final thing you can do to tidy up your beloved Facebook is to edit your settings so that all those pesky notifications about your best friend playing Farmville 24/7 do not show up in your News Feed. All you have to do is access your Application Settings and then choose "Show - Authorized" from the drop down menu. You may have applications listed that you didn't even know you had authorized.

These may sound like little, tedious things to do for something as simple as Facebook, but I guarantee it will make a huge difference. Facebook is supposed to be your personal social media tool, so take the time to personalize your settings and get the proper use out of it.

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What are Topic Pages You Ask?

In searching for a topic for my Beginning Newswriting Class at Simpson College regarding journalism in the news I came across article by Maurreen Skowran called, "How Topic Pages can give Readers a Bird's-Eye View of the News" on PoynterOnline. The words "topic pages" caught my eye, but then I wondered what topic pages were

Basically what topic pages are is summaries of new stories. This always people to get caught up on the news quicker.

In a study commisioned by the Associated Press in 2008 showed that adults between the ages of 18 and 24 experiance "new fatigue" because we are continually supplied updates but lack the meat of the story.

Topic pages include summaries to stories, but also include links that the original story might not have.

But will they work? In December and January of this past year Google did an experiment with the help of The New York Times and The Washington Post called the "Living Stories." In this experiment each topic had a summary that was approximately five paragraphs long. The ending result showed that 75 percent preferred the "Living Stories" over regular online news stories.

This is a wonderful idea! Who has time these days to read the paper from front to back anymore. We want the information that we feel we need and we want it as quick as possible, easy to read, and links to answer any new questions we might have.

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