Media is going to get hit

By: Alex Jones

The economy is plummeting leaving many people and businesses to suffer. 

The media industry is no excuse. Some experts predict that the media market will go through a non-profitable stage for the next few years. 

It is predicted that many big print names will fall. Traditional media is not adapting to the newer online trends of media (such as blogs) and are therefore losing money.

Another observation made by researchers is that readers now want a say in what is covered in the media. Previously the media tended to publish news that was thought the readers should know, now the information has moved towards information the readers want to know.

This new way of presenting the media is another reason why more readers are looking online for their news needs. There are more media sources online, more opinions and readers are able to participate more in the news.

Promoting the news as more of a conversation where there is communication between the media and the readers will help companies stay alive during this trying time.