Katie Couric Moves to Social Media
Tuesday, September 22, 2009
A new web show launched intself into social media tonight titled "@katiecouric." The web-based show features CBS Evening News anchor Katie couric, as she conducts one-on-one interviews with high profile guests. These guests range from politicians, business tycoons to celebrities, and even others involved in top news stories. These interviews include "integrated facebook chat" and is broadcasted live on CBSnews.com.
Tonight was the first night @katiecouric aired on the web, featuring special guest Glenn Beck, who discussed politics and his new book, "Arguing with Idiots, How to Stop Small Minds and Big Government."
Though tonight was the first night of this particular online show, Couric and those at CBS are definitely not new to web-news. Last year CBS covered the Democratic and Republican National Conventions on their website, with Couric in the lead. They also used facebook to allow followers of the conventions to submit video clips and feedback about what was going on in politics.
With CBS moving to the web and social media sites, it just makes sense that this will soon become popular and other T.V. news channels will follow suit.
(Photo Credit: Image Editor)
1 comments:
I agree with your comments, Taylor. Katie Couric, despite always having low ratings for her anchoring job with CBS news, does know her stuff.
With this being the first big news launch, having an anchor on TV becoming anchor on the web, this could definitely give a boost in ratings for both CBS and Couric, seeing as how at the moment she has no real competitors in this category. And the fact that her show is titled @katiecouric, they are clearly getting ready for the chance to make that transition to twitter too. Way to step ahead there, Couric.
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