Search Engine battle will help media

Tuesday, October 6, 2009

By Ryan Franker

Microsoft and Google are battling it out to see which one is the best search engines out there and to see which one has the best online news. The president and CEO of Associated Press, Tom Curley, said he believes that the battling between who has the best search engine sites will bring a more profit to the media industry.

Just this past July, Microsoft decided to team up with Yahoo! and go against Google. Microsoft wanted to give Google a run for their money, on which company could dominant the online news search engine.

Curley would like to see a way of getting the money back that is being lost due to these online news search engines. He believes that Microsoft has an edge over Google, but he refused to criticize Google on the improvements that are being made to its site.

Microsoft plans on improving how reliable the news sources are, which Curley thinks it would benefit the media. The company is coming up with a new way to search. The link would be an image galleria rather than the normal text links.

He hopes this improvement is going to enhance the readers' experience of reading news online. He thinks this improvement will happen within the next three to fifteen months.

(Photo Credited: flickr)

4 comments:

The News About The News October 8, 2009 at 7:55 PM  

Hopefully the competition will only yield better search engines and reduced prices. Theres nothing wrong with a little healthy competition. Without it the gas industry would be even more out of control than it already is. Microsoft and Google can only make each other better.

The News About The News October 8, 2009 at 7:57 PM  

Hopefully the competition will only yield better search engines and reduced prices. Theres nothing wrong with a little healthy competition. Without it the gas industry would be even more out of control than it already is. Microsoft and Google can only make each other better.

-Tessa Leone

Michelle Marie October 11, 2009 at 10:30 AM  

I like the idea of them creating a competition using the search engines because multiple time I search topics and get many irrelevant topics. If there is a competition involved hopefully the teams on both sides will work harder to create a more sufficient process to those who use their engines.

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