Don't Write Off Journalism

I will admit when I started taking Beginning Newswriting and Reporting I didn't give journalism a great deal of thought. I'm studying public relations why on earth do I need to know about writing news articles?

As the semester progressed I saw the value the class had on my field of study. It's really not a big shocker that some of the concepts in journalism transcend into public relations.

Twitter is a great way to share news. Why not share upcoming events with links to a website?

Blogging can be used to discuss a view on a topic or it can work well when writing a blurb about an event on a website.

Video blogging while not as prominent as a tool definitely has potential. Show clips from the process of getting the event ready or from years past.

Lesson learned is that journalism isn't just about being held up in a dimly lit room rushing to get an article together. It's really just another way of communicating and getting information out.

Photo Credit:www.allyou.com

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Keep On Tweeting

As the year winds down, many BNR students at Simpson College are close to successfully completing their first semester of using Twitter.

Having become a huge fan of this website, I have found myself constantly tweeting and making connections outside of the requirements we are assigned to do for class.

As this school year ends, many of us may think about discontinuing our use of Twitter because we feel there is no longer a need for it. We won't be earning a grade for our participation on the website, so why bother?

Twitter can be very beneficial for writers that are receiving news and making connections with people of common interests. It has the ability to drive substantial amounts of business and help promote publicity, deals, and information about companies.

As many of us want to be involved in writing, marketing, advertisement, or public relations someday, being updated on the power Twitter has on our economy is something we should all be aware of.

Being an engaged and active member of Twitter will help you monitor breaking news and current events occurring across the nation. Being culturally literate is a helpful trait to have in the journalism world today.

Twitter can also be helpful when conducting a story because you can find sources, receive excellent feedback from dozens of people, and view opinions of a subject from others around the world.

Many journalists have taken advantage of the pros we can gain out of using Twitter. Whether it's getting advice, gaining fans for your writing, or using Twitter websites made for journalists such as MuckRack, continuing to use Twitter will help enhance a writing career in the future.

Photo Credit: Smashing Magazine via Creative Commons

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From Journalism to PR: The 'Other' Side of the Divide

Developing trends in journalism have included everything from new ways of news gathering to upgrading to digital news spreading. But beyond the 'traditional' ways of thinking about technological advances in journalism, there is yet another developing trend: journalists are now transitioning into the realm of Public Relations.

This is an interesting, and to some, quite a daring move for journalists who at one time thought of PR work to be 'less worthy' than that of reporting.

Investigative reporter Nick Davies, who is also the author of Flat Earth News, has been studying these recent changes since 2007. Many 'high profile' journalists have been on the move since then, including former BBC technology editor Darren Waters, who is now the managing director Monument PR Worldwide, and Rav Singh, who became the special projects consultant at The Outside Organization.

A career recruitment consultant even said the number of clients she receives who are journalists looking for a career in PR has gone up by '100 per cent, year on year'.

Why the shift?

It's pretty evident that journalism is changing a lot at the moment. Journalism's low pay and demanding working hours have been the cause for reporters to move toward PR. It can also be noted that the print-news industry in general has suffered from the decline in advertisements, increased competition from online sources, and the recession, resulting in reduced budgets for all.

In addition, the image of public relations has changed as well. Once frowned upon, PR has gone from being a bit of a 'second rate' reporting firm to a communications output machine with better pay.

All the more reason for PR firms to take journalists into employment with open arms.

Journalists have what's called 'news sense' -- meaning, they know what their audiences want and tailor their press releases accordingly. Jez Ashberry, a former editor and journalist, says that journalists often make the best PR professionals because of their ability to be resourceful, quick-witted, write well and know what is of interest.

Many firms and agencies are taking advantage of these skills by hiring experienced journalists to write and create compelling material in 'non-traditional' PR ways.

However, there is some danger: journalism is often times 'one dimensional'. Public relations, on the other hand, often requires a wider range of other skills that involve more than just writing.

Public relations agencies have taken it upon themselves to make transitional courses in 'journalism-to-PR' to help their employees make the transition with the hope of breaking some of the 'journalist mindset.'

This shift in professions has not only emphasized a growing trend, but also the wide range of possibilities available for aspiring journalists and communicators.

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