Newspapers Gaining Consumers Through Tablets

A new PEW study suggests that newspapers are drawing tablet users to their products.

"Tablet users are more likely to pay for content than general news consumers," said Julie Moos in her article about CNN and USA Today gaining new readers.

The phone survey of 1,159 tablet users showed that a new audience of tablet users are being drawn to newspapers.

"Of the 894 respondents who read news on their tablets weekly, 40 percent said they are getting news from newspapers that they did not rely on as a source before," continued Moos.

New technology like the tablet is thought to be killing off newspaper companies, but as seen here it is actually helping them by providing them more consumers.

10 percent of the tablet users in the survey said they get news from USA Today on their tablets and they did not use that source for news before. 10 percent said the same thing about CNN.

The survey also showed that the tablet users were also using other types of media like cable TV channels and online sources now with their tablets when they weren't using those sources before.

19 percent of the users now watch a new cable TV news station, and 18 percent use a new online news source.

The tablet has opened a window for consumers to get their news in a new way.

Photo via Creative Commons

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'Generation sex' speaks out

Courtesy of Amazon.com

Is a sex column appropriate reading in college newspapers? Daniel Reimold, a journalism professor at the University of Tampa, believes it is.

Reimold believes that students are dealing with issues of sex on every college campus and that students should be able to have open discussions on the topic.

But is it appropriate to discuss these issues in the public of a school newspaper? One opinion in the controversy says that so many people who are reading these papers, don't pick up the paper for a sex column. Professors, alumni, parents, and people who donate money receive the paper for news, not for advice on sex.

 "The censorship comes into play 99% of the time when a single outside reader, an alumni or parent or administrator, sees the word "sex" and simply reacts," Reimold said.

He believes that many people would simply pass over the article and if they didn't, they'd likely agree with the columnist's opinion or assessment.

This generation, Reimold said, has redefined the gender roles and "there's no blueprint for how students are supposed to act with each other" anymore. Sexuality is expressed more openly now than ever before, which has earned this generation of youths the name "generation sex".

Mary Beth Marklein, a staff writer for USA TODAY, wrote about the great controversy of these columns saying, "Vibrators, cross-dressing, oral sex, multiple orgasms, masturbation, bondage — no topic is too hot to handle. And while some say the columns are supposed to educate, others say they're raunchy and irrelevant."

Many colleges across the U.S. have found that students are more likely to pick up a newspaper if they know there will be a sex column. Sex sells, of course, but there are other risks associated with printing such columns.

Oppressive stereotypes are likely to be perpetuated in the articles. Instead of educating students about sexual equality, they're likely to be printing material that "size matters" or that a man's conquest for females will gain him popularity and respect.

Are these columns meant to entertain or to educate? I think the distinction should be made completely clear to readers to avoid foreseeable trouble. Additionally, I believe the staff writers should have prior background in feminist philosophies and ethics in order to dispel stereotypes instead of perpetuating them.

This could potentially be a beneficial idea as long as there are strict boundaries and a clear sense of ethics in the matter at hand. Something as touchy and controversial as this issue should be approached carefully as it could quickly and easily spiral out of control.

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