Sunday looks like Monday

Like in the movies or old black and white sitcoms, Sunday morning rituals consisted of a cup of coffee at the kitchen table with the Sunday paper in hand; however, due to newspapers taking fewer chances, the Sunday paper is starting to look a lot like any other day of the week's newspaper.

There are four main points why this is happening, which are:
1. There are major cuts in every area of the newsroom.

2.The designers and graphic artist are doing more jobs in the newsroom.

3. The average news 'hole' has gone down since 5 years ago.

4. The design centers are simplified due to business decisions to save time.

I found this article very interesting and agree that the front page design of the paper means everything. Its the first kick-start to get an audience into the world of the news. I believe we should head this warning and start working harder to regain those people back into that world.

Picture: creativecommons.org
Aritcle: Sara Dickenson Quinn from Poynter.org

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Social Media as a 'Social' Tool Yesterday is a Marketing Tool Today

Social medias as a social network are transitioning to an intriguing marketing tool for marketers.

Many businesses are using social medias as a marketing tool now that it is figured out what does and doesn't work, and that it needs to be integrated into a marketing plan.

Social Media Marketing Industry Report: How Marketers are Using Social Media to Grow Their Businesses releases information after a study done on marketers specifically focusing on top 10 media questions marketers want answered.

1. What are the best tactics to use?

2. How do I measure the effectiveness of social media?

3. Where do I start?

4. How do I manage the social balance?

5. What are the best sites and tools out there?

6. How do I make the most of my available time?

7. How do I find and focus my efforts on my target audience?

8. How do I convert my social media marketing efforts into tangible results?

9. How do I cohesively tie different social media efforts together?

10. Does social media marketing work, and if so, how effective is it?

This study also revealed that many marketers are wanting to learn more about the social medias and take full advantage of the many free social media tools.

Of the marketers put under used for questioning, the majority of them used Twitter, blogs, LinkedIn and Facebook were at the top, but at the same time Twitter and LinkedIn were also the two social networks that marketers wanted to learn more about.

Social medias are being used more frequently than not especially for marketers. The what does and doesn't work with in social medias is now starting to be acknowledged in marketing.

So even with the use of social media platforms such as Twitter, blogs, LinkedIn and Facebook, there is still more that marketers are wanting to learn about these still newer forms of social medias to establish their foothold in the market.

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8 Ways for Journalists to be in Business

Recently on the site Poynter Online, Steve Myers wrote a post dealing with ways that a Journalist can be more like a businessperson. He said that being a entrepreneurial journalist is more than a check and a good idea.

1.) Unfortunately, cash does make a difference. Assuming invoices are paid on time, your income statement will show how much cash a business will have.

2.)Watch for the quickness in paychecks. Focus is mainly on the contracts but actually it should be more on the paycheck. You must make sure you are paid as fast as possible.

3.) Complementing Revenue streams. There needs to be a well balance of multiple ways that revenue is created and a variety of options.

4.) Knowledgeable in pro and cons of Revenues. Advertisement is crucial but risky. You will not receive payment till after you provide your service.

5.) Be open. Don't limit yourself to what your core is. Branch out and do a variety in the field.

6.) Increase advertising with certain networks. Google is great for your ads. They are able to pinpoint your to those who would care about it.

7.) Never stress over the site. Meet your goals and target audience. If the hyper local site is outside the area, you are not reaching your target audience.

8.) Page views are unequal. The further you get with the site the more opportunities that are given. Let ones that register and subscribe receive more access than those of visiting the site.

While this is mostly on business, i still think that it is good for a journalist to keep in mind.

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