Showing posts with label online subscriptions. Show all posts
Showing posts with label online subscriptions. Show all posts

Why Should We Blog?

Wednesday, February 16, 2011

At the beginning of enrollment in BNR class, a majority of Simpson College students had never contributed to a blog in their life.

Many students pondered about this whole blogging business at the beginning of this course. Why would we need blogs? What are we going to write about for our blogs? How are we going to know what we're blogging about is useful? How do people even use blogs?

Traditionally, blogs started out as being a sort of online diary for people across the world. However, as blogging became more popular, many businesses and journalists decided to contribute to the blogging world to gain publicly.

Blogging has helped the journalist world in all different aspects. Once writers have exposed their work online, they are easily able to catch reader's attention. In result, they can receive feedback and gain subscribers to read their daily postings.

As you continue to blog, you will notice an improvement in your writing skills. For those who have previously blogged, think back to the very first blog you wrote. Now snap back to the present. Your writing portfolio and skills have improved tremendously because of your frequent interaction with writing.

What if you aren't interested in blogging for journalist purposes and promoting business? There are still many different reasons you can post your blogs online.

One last pro of becoming a blogger is you can even make profit from blogging. A lot of people blogging have not found themselves becoming a blogger to make money, but find out later that will end up doing so.

An unknown author once said, "Blogging is the new poetry."

If you have never blogged before reading this article, please consider the benefits of blogging. Go ahead and give starting your own blog a shot.

Photo Credit: Tutor2U @ Creative Commons

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The Cost of Online News

Sunday, January 17, 2010

With the recent increase in online news reporting many news companies such as the Washington Post, New York Times, and other leading news companies are deciding when online reporting deserves a price tag and stretching the boundaries of journalism. Recently with the increase in online blogging and easy access of online news journalism companies have had to think outside the box to harness an entrepreneurial system for currently free media and news on the Internet.


According to an article by the New York Times chairman Arthur Sulzberger Jr. seems close to adding a subscription feature to the New York Times online media outlet that includes a monthly fee. Historically New York Times has been one of the leading news media sources that have been reliable and an ethical source for Americans since 1851. The original price of a Times news paper was a penny. Today's prices are slightly higher with a daily price of $2.00 for metro as well as national and $5.00 to $7.00 on Sundays. The decision to add a price tag to the online resource was debated for over a year. The online presence if the Times has been strong since 1996 allowing readers to access thousands of articles with only a few exceptions for articles that need registration information to access. However this registration information never included a credit card number or monthly fee only basic information to allow the New York Times to keep track of what kinds of people are reading their stories. The company looked to the Washington Post for ideas on how to gain back the value of the online news circuit. They have decided that there will be three types of pay strategies. Each with a a different level of access to articles with increasing amount of monthly fees attached.


The Washington Post also copyrighted their website in 1996 along with Times. Unlike Times however, the Post requires a $9.95 monthly subscription fee to access online articles. Other national renowned online news companies such as the Chicago Tribune and databases such as Google News have not yet made the change to a paid membership option yet either but with the continued trend of online news sources it will only be a matter of times before these sources will change the times.


However the Times will increase revenue drastically from its online sources Tom Friedman, an A-list columnist, says that he will lose many of his readers in India and China. Although this is a setback Time believes that this will be beneficial to their ever evolving industry and their company. With the continued trend of online sources applying these fee are going to force the Times to expand and explore other ways to entice their readers to continue to be loyal to their media.

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New York Times to charge for online subscriptions


Recently, the newspaper industry has been struggling to generate revenue, and it has been forced to come up with new ways to promote readership. Consumers have started getting news from websites offering the information for free, leaving less newspapers delivered. Newspaper companies are now publishing online editions of its traditional print counterparts. However, newspapers are still failing to turn profits. Many papers are discussing charging for online subscriptions, including the New York Times. Chairman Arthur Sulzberger Jr. is getting close to announcing plans for setting a subscription fee, according to New York Magazine. After a year of debate, the Times has settled on adopting a metered system similar to the one the Financial Times has put in place. This system will allow subscribers to view a certain number of articles for free before being prompted to subscribe for a fee. They have not announced the cost to subscribe.
The Times is concerned about losing readers , but they feel this is the only viable option to make money.
Several people will end up subscribing to the online edition of the paper. Obtaining the paper online is no different than receiving a hard copy, it just comes in a different format. People will subscribe to the online edition because of its accessibility and availability, given the increased use of smartphones and wireless internet connection. However, the question remains, will this help the Times make money?

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