Integrating Facebook's New Tools

Recently, Facebook CEO Mark Zuckerberg has introduced several new tools on its site. These features include using the "Like" function on various sites such as IMDb (a movie database site) and news sites. Another feature is the Recommendations Plugin, which tells you what others on Facebook recommend. The purpose of this tool is to make it easier to share your interests with others.

Sites such as CNN.com have incorporated this function onto its website, which could possibly benefit news sites. If more and more people are recommending news stories to their friends via Facebook, it could generate more traffic to the site. Also, if people notice that a story has been recommended by several people, they may be more inclined to read it. However, companies obviously should not depend on this to stimulate interest in what they are reporting. People aren't going to recommend everything they read nor will everything they recommend be read by others.

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