How to Get Noticed

Here is something that will interest a lot journalism students, especially those who are attending smaller, lesser known journalism schools. How to get noticed by big newspapers.

PoynterOnline's segment Ask the Recruiter points out that the biggest problem, that students of smaller journalism schools have is visibility. Bigger schools have very little trouble getting noticed by recruiters. The easiest thing you can do to be noticed is build a network.

Big schools already have their own networks that are made up of the thousands of alumni established in the working world. This makes finding the right people to talk to a lot easier for students that attend the larger schools.

You can do three things to start building up your network. First, participate in journalism associations that can get you connected to people in the newsrooms you want to work in. Second, attend workshops to meet potential contacts. Finally, request informational interviews at the newsrooms you desire.

Doing these things are not a guaranteed in to your dream job, but they are a step in the right direction.

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How Reliable Is Twitter?

Twitter is increasingly used by average citizens to share breaking news and information before typical journalists, but how reliable is this method of shared intelligence?

In a piece by The Root's Natalie Hopkinson, the author discussed the availability of immediate news updates and the ability to hear one person's voice quickly and succinctly. However, Hopkinson pointed out some major flaws with Twitter's reliability as a news source.

Though one can receive immediate information from others on Twitter, the reliability of said information is questionable. Anyone and everyone can say exactly what they want, and it is up to readers to decipher what is accurate or relevant.

But how is this different from all the other media we encounter? To exist in a society where we are innundated with information on everything under the sun, we need to be capable of critically examining what concepts and ideas we embrace.

We have developed different ways to hone in on the information that is relevant and valuable. For instance, we are used to examining sources when considering information: every student has been warned away from using Wikipedia because of its communal but largely unsubstantiated knowledge. However, with a medium like Twitter this becomes difficult to do.

Twitter offers its users a sentence and a photo to identify themselves. Unless if a user is linked to a source who is already considered reputable in our minds (ex. a name brand or news organization we recognized before Twitter), the opinions or statements of that user are considered unreliable.

Hopkinson cites the incident when someone yelled, "You lie!" during Obama's speech to Congress last September. In moments, Twitter users had identified the man as Rep. Joe Wilson, gave his phone number and listed his Web site. Another link was produced giving readers the opportunity to donate funds to his political oponent.

Hopkinson reflects on this scenario and wonders what might have happened if Wilson hadn't been the culprit. If Wilson was identified, even wrongly, the same immediate consequences would result. Twitter users are not subject to any official censorship if the information they report happens to be incorrect. With mediums like Twitter and Wikipedia, the only fact-checkers are other citizens. Is this enough?

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Yahoo Puts its Comment Feature Back Up

After three years, Yahoo News has decided to reinstate the comment feature to its stories.

In an article by Joseph Tartakoff, Yahoo says that the decision to pull comment boards off the site was made in 2006 because of "poor quality of discussion". The company has added filters this time to try and keep quality comments at the top and control offensive ones.

But why did Yahoo News make the decision to put comment boards back up in the first place? Mark Walker, head of Yahoo News in North America, said users basically demanded it.

“We sort of looked at our customer satisfaction research and some of the feedback from the audience was that the right to comment was sort of an extension of their first amendment rights,” he says.

People are already using this right to its full extent on the site, with one story having more than 2,200 comments on it.

This is just more proof that news consumers have a lot of say in what the future of the media will look like.

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Politics Cymru

Three former Welsh journalism students are changing the way that political endeavors are being reported online. Cemlyn Davies, Steffan Powell, and Glyn Tansley were assigned as students to cover a beat on the Welsh Assembly.

The three were frustrated by their inability to get into the council because they were just student journalists. Out of this frustration Davies, Powell, and Tansley created the blog sight Politics Cymru.

Since creating the sight the three have had better reception and cooperation from the Welsh Government.

"The Assembly press office came round to the idea that we were here to stay." said Tansley.

The sights specialism and approach to political reporting has won it many loyal followers. Tansley accredits this gain in readers to the lack of political reporting that goes on in the Welsh Assembly.

The sight was named one of Total Politics magazine's top political blogs and the three creators have ridden the success of this website to greater heights.

Davies has landed a job at the BBC while the other two creators, Powell and Tansley, who continue to run the sight are involved in changing the structure of local news programming.

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Newspapers Pro or Con: Citizen Journalism Networks

Many newspapers have now joined citizen journalism networks. The main concern about this is whether there are more positive things that can happen compared to the negative. One of the largest concerns seems to be the actual indepth perception. While these networks simply post breaking and critical stories, they do not always add detailed information that comes out later. the main concern is to inform of the current and seem to be careless about the past.

A positive aspect of this idea is that you will be able to gain income from the many advertisers that are already set up with citizen journalism network. The choice is what you want: profits or well developed stories.

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Social Media Almost Top Media Platform for Readers

How do you get your daily news?

According to Mashable's Stan Schroeder, social media is changing the way users get their news. In a study by Pew Internet, 75 percent of 2,259 polled adults admit to getting their news by emails or posts on social networking sites.

However, the high percentage was to be expected. What's shocking is the 59 percent of those surveyed that get their daily news through a combination of online and offline media.

With numerous ways to get news via online sites, it's interesting to wonder how a somewhat large number of readers still get news from offline media, when print media is supposedly dying.

Still, the study also shows that only 7 percent of those polled get their news through a single platform, while a whopping 46 percent get their news from four to six media platforms each day.

Some other ways they got news were through radio, local newspapers, national newspapers, and from applications available for cell phones.

The lowest percentage was in regards to how many people still got news from national newspapers like the New York Times or USA Today. Only 17 percent of those polled admitted to reading news in national publications.

78 percent of those polled are said to get their news from a local TV station, making it the top media platform according to the survey. Still. social media sites still provide the second largest percentage of those polled with their daily news.

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"News Grazers" and Finding News Sources

For American consumers online news sites are third on the list for most popular sources of news behind local and national television news according to a new report from PEW Research Center's Internet and American Life Project and the Project for Excellence in Journalism.

Statistics show that around six in 10 American adults get their news online on an ordinary day and around 71 percent of adults receive their news online occasionally. However, national and local print newspapers and radio all fall behind online news.

But the most staggering statistic showed that over 92 percent of Americans receive their daily news from multiple sources. On the other hand only seven percent of Americans get their daily news from a single media source, usually either Internet or local television news.

The term 'News Grazers' refers to the 92 percent of American Adults who find their news from multiple sources. To help along this growing trend Web sites such as Google News, AOL, and Topix have now become the most commonly used online news sources. Others include CNN, BBC and local or national newspapers.

Also pushing this trend along is the growing usage of mobile technology. Now news has become more portable, personalized and participatory. 33 percent of smart phone owners now access news on their cellphones and 28 percent have customized their home pages to include news from multiple sources that interest them.

Along with grazing news outlets, American news consumers are contributing to the creation of news, commenting, or disseminating it through postings on social media sites such as Facebook and Twitter. According to the study over 37 percent of users have become more interactive news consumers.

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Newspapers Dying in East

China Daily has a strategy to boost its presence at home and abroad. To increase the number of readers METRO Beijing is reprinting itself with more pages and reporting.

To this point the newspaper business in China has been flourishing while it is dying in the West. Beijing only has a foreign population of about 110,00 people but they are publishing half a dozen English newspapers and magazines.

The dying of the newspaper in the West is attributed to internet access, but with China seeming to flourish in print media will it be unaffected in the East? That does not seem to be the belief in China.

Their capital that used to be a battleground for many Chinese newspaper journalists. Now the entirety of the metropolitan media market is dominated by about four newspapers.

To make things worse for the print media their online foes are able to take and reprint their news online for little to no cost to the readers. Because of this the METRO Beijing is trying to improve its website to make it more accessible to the reader.

Many predict that by the year 2025 print media in the metropolitan area of China will be almost extinct and on "quality" newspapers will survive.

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Twitter Saves the Day

A women was able to track down her missing sister-in-law though the help of Twitter and a helpful stranger.

After the Chile Earthquake many people were missing family members and loved ones. Because power and phone lines were down in many areas around Santiago, Sheryl Brueker, a sister-in-law to a Chilean earthquake survivor, attempted to call, text, and e-mail Maria Alica Moya.

"Any info on Maria Alica Moya, please update http://tinyurl.com/yfjtzed or contact @kencamp or @sherylbreuker ASAP #chile #quake," was one of her frantic tweets to find her lost sister.

She was contacted several hours later by a stranger who lived in that area. Through Twitter correspondence the man went to the address that Brueker had given him for her sister-in-laws place of residence. The man went to look for the lost wife and sister-n-law.

"found her she is OK... she told me to tell Twinkie to stay cool, she is fine," within two hours Brueker received a Direct Message on Twitter from the man.

"I am so thankful for social media, grateful to the power of networking and beyond ecstatic my sister-in-law was safe and her home intact." wrote Breuker. This amazing story really illustrates the power of social networks in crisis situation. They can provide communication when other modes of communication can not.

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Afghanistan News That Isn't So Bad

Afghanistan isn't just a trending topic among the news. It dominates our media almost as much as Tiger Woods does.

We've all heard the bad. In fact we've heard what's beyond bad. The ugly, the horrifying, and the downright disturbing.

Whether it is about a fallen soldier, suicide bombs, or kidnapping, ever since he 2001 US-led invasion overthrew the Taliban regime the media hasn't stopped with the nightmarish stories that are all too close to reality.

It is beyond rare to hear about something good about Afghanistan, and an Afghan immigrant is trying to change that.

Abdullah Qazi, after moving to America, got tired of seeing his country in such a negative light on the news. Knowing that the news would continue to show Afghanistan in an unfavorable way, he decided to set up a website, goodafghannews.com, that would focus on good things going on in his home country.

The site focuses on pretty much anything positive in Afghanistan. Whether it has to do with sports or transportation impovements, Qazi makes sure the article is uplifting. When it comes to unsavory topics, Qazi still makes them favorable and pleasing.

In the few months since Qazi launched Good Afghan News with the slogan "Afghan News That Will Make You Happy," he has registered thousands of hits from Afghans all over.

He may not have changed the way our nation's media portrays his country, but he is slowly trying to make America see that Afghanistan is just another country trying to make its way in the world. Reading about the positive things in this torn-up country is just a click away.

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Using Social Media to Listen

Any journalist knows that they must constantly be listening to what is going on. Listening to the members of their community, officials and even the competition is key to discovering news. Now, social media can be added to the list.

Robert Quigley, social media editor for the Stateman, gives three tips to use social media to listen.

• Read story comments - Stateman Business Editor Kathy Warbelow said, "[People's] comments have given up tipoffs on things like local layoffs...stores or restaurants opening or closing, the sudden stop of work on big construction projects and sometimes about companies we had not known about."



• Besides tweeting, use Twitter just to listen - Follow users such as politicians, athletes, sports commentators, companies and other media outlets. These people and groups are reliable and informative.



• Listen to your Facebook friends - Become friends with local people who can give information on what's going on within the community.
  

Social media is a good tool in discovering news. Several people use social sites to get their information, and if used well, it can be helpful in generating new story ideas.

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AOL Change: Good or Bad?

AOL plans to build an online news format similar to that of Toronto-based start-up, Thoora, in attempts to return to it's former glory. Using Web-analytic software, AOL plans to create what Marty Moe, AOL senior vice-president, calls the "newsroom of the future." This software will help AOL to determine what news readers think is important and that it should write about.

Another component of the "newsroom of the future" includes hiring 500 full-time journalists and procuring stories form more than 3,000 freelance contributors. This allows AOL to produce original, prime content, and the better the content the more advertisers will pay for ad space.

However, content being based on what readers are doing, searching, and clicking on the Internet. Some journalists are afraid that readers influence on what they write will turn journalism's focus away from important, hard-hitting news to fluff. Fluff being celebrity gossip and what is trending in Hollywood.

Which is an excellent point. News isn't news until someone writes, blogs, or broadcasts it. How will people know what is going on in the world, if all that is being written about is someone's latest search on Google?

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YouTube for College Application

Tufts University integrated YouTube videos into the application process for incoming freshmen, spawning discussion regarding technology's effect on future applicants at colleges nationwide.

Tufts University in Medford, Mass. paved new ground when administrators began accepting original one-minute YouTube videos as part of the college's application process for incoming freshmen. According to Anne Driscoll of Tonic, of Tufts's 15,436 applicants, six percent chose to create videos.

These videos ranged from the silly to the serious and gave students a new medium to show themselves to administrators. One girl performed "Math Dances," one boy made a stop-motion video, and another made a flying elephant helicopter.

The use of videos in the application process is only one of the unorthodox methods used by Tufts in its application process. Incoming freshmen are required to complete three short essay questions dealing with why they chose Tufts, the influence of their environments on who they are today and "what voice (they) will add to the class of 2014." These are typical admissions questions and might be asked at any other college. Tufts goes a step further and gives students the option of completing another task.

With Tufts's "Optional Essay," applicants really are given options. A student can complete an essay of 250-400 words on a given topic, a seemingly conventional assignment. However, the given topics are rather unconventional: "Imagine history without the United States as we know it"; "Are we alone?"; Was Kermit the Frog right when he said, 'It's not easy being green,'?; etc.

Students are given additional opportunities in this "Optional Essay" component. Given a 8.5 x 11 inch sheet of paper, a student gets the chance to "create something." The website invites applicants to "draw a cartoon strip, design a costume... compose a score or do something entirely different."

In the next section, applicants can write a short story using one of five given titles, and in the following section, an applicant writes about an incident when he took a stand for something he felt was important.

Though the use of videos in the application process is getting the most publicity, the other aspects of Tufts's application process are just as noteworthy. When applying to colleges, most students only consider which three people they'd like to meet, what classic novel affected them the most, or who they want to be in ten years. Tufts recognizes that every student is different and that different people express themselves in different ways and through different mediums.

We've all heard, "A picture is worth a thousand words." I hate that quote. How many pictures is a word worth? The word "picture," for instance. We all envision something different when we hear the word picture, but by showing me your idea of a picture, you hinder my creativity in envisioning the picture for myself. A picture is worth a thousand words, but a word can spawn at least as many pictures.

How many words is a video worth? What Tufts has done with its video/essay/short story/"create something" component is give applicants the chance to use their own words and their own pictures in their own way. And that, my friend, is priceless.

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New Platform for Real-Time News

Kommons - Trustworthy news in real-time from Vadim Lavrusik on Vimeo.

Cody Brown, a senior at New York University and founder of NYU Local, is at it again. He's come up with a new idea for social media called Kommons.

Brown is still putting together the finished product, but it seems to be similar to Twitter with a twist of Wikipedia.

The idea is that instead of having a few major voices in Twitter giving you news, you can belong to a specific community on Kommons where the news pertains to you. You can also edit and add to certain posts like a Wikipedia page. Instead of using hash tags like Twitter, the @ symbol will be used to create these Wiki-like pages.

Brown plans on making the first community within Kommons for students and faculty at NYU.

A big part Brown's idea is to make sure people aren't anonymous on Kommons like they can be on Twitter. In an article posted by Vadim Lavrusik on his blog, Brown says that "if news reporting in real-time is to improve, genuine identity must be established."

It really seems like this idea may catch on. Just imagine a Twitter-like feed with the editing capabilities of Wikipedia for the Des Moines area. Reporters could even use it to find great stories. My only question is how long until the public gets to try it out?

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Google Buzz: Not Here To Compete

When rumors of a new Google feature started, many Twitter and Facebook users felt it would be unnecessary and redundant.

Since Google Buzz arrived, feedback on the new feature has been split. Some Gmail users feel that Google Buzz is a convenient way to broadcast ideas and discoveries to other users. However, others feel that Buzz is a failed attempt by Google to compete with Facebook and Twitter.

According to Mashable, Google Executive Bradley Horowitz wants users to know that Google Buzz was not intended to be a rival to Facebook and Twitter. Buzz is intended to be a way of engagement with other Gmail users.

Google Buzz is different from Facebook and Twitter in the way that it allows users to truly discuss ideas and topics with each other, and not in 140 characters or less.

However, when compared against Facebook and Twitter in Mashable's reader poll, "Who would win in a fight, Google Buzz, Facebook, or Twitter?," it's hard not to feel like it is a competition.

Still, the public seems to have accepted Google Buzz among Twitter and Facebook, as a potential favorite way of online conversation. While still coming in third after Facebook and Twitter, Google Buzz received 1,298 votes out of a total 7,130. Whether Buzz is just a fad, or the new most popular social network in disguise, only time will be able to tell.

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Radio Engage: A New Platform For Radio

It comes as no surprise that with social networking sites constantly growing and the Web undergoing drastic changes, all types of media organizations must learn to utilize the trend for their benefit. In her Feb. 15 article "The Future of Public Radio- Today," media strategist Margaret Rosas focuses on how one particular media organization, public radio, can create a new and improved presence on the Web, through the use of a product she currently works on designing, called Radio Engage. Although Rosas clearly holds a bias in favor of her product, I agree that Radio Engage potentially offers many benefits to public radio worth exploring.

As part of her pitch for Radio Engage, a platform for Web site creation, Rosas argues that public radio stations must adapt to the new and different ways that audiences use the web. The "destination Web site" no longer interests audiences, who now favor a "come to me" model, mainly driven by social networking sites. In addition, she argues that audiences now produce their own content and expect greater involvement in the "conversation" than ever before. However, the problem remains that many public radio stations simply do not have the manpower to manage their Web presence through all these channels.

The Radio Engage platform allows stations to accomplish this task as it engages Twitter, Facebook, and YouTube and can be managed easily from one site. The program will assist stations in aggregating news from audience blogs and tweets, offering an even wider access to possible content. Also, audience comments and conversation can be managed from the same sight, allowing a station's team to customize content to further satisfy audiences. Another component of the program is the optimization of the station's site to place it higher on search engine searches. One user, KALWNews.com has claimed that through the use of Radio Engage, visits to their Web site have tripled in only a month, possibly due to this feature.

As I mentioned earlier, Rosas' article clearly contains a bias, as she works as the lead strategist for Radio Engage. Still, I agree that Radio Engage has potential. It clearly provides an excellent tool for stations to manage a large amount of Web content from a single site, which becomes essential when considering the manpower a station would need otherwise. If results from the initial tests indicate the future of the product, then Radio Engage could soon become a well recognized name in the industry. Much of the platform's future, in my opinion, lies within how it will be offered to stations. If stations will be required to pay high prices for the service, I would project that many stations will find a way to manage their Web presence without Radio Engage. However, if Radio Engage remains cost beneficial, it is highly possible that the platform could have a great impact on public radio's future Web presence.

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Measuring Audience Sentiment

Thoora, a Toronto-based startup, measures how well individual stories are doing in real-time. The company will analyze and calibrate real-time data from blogs, mainstream media sources and Twitter. The software Thoora uses, determines the highest quality stories as well as the ones with the most popular content.

The company says the data can be used to help editors decide where to place stories on a page, for example. It is also beneficial to news organizations because it can help them figure out where their story ranks in comparison to the competition.

CEO Mike Lee said this is the first time a tool has been used to determine audience sentiment for news at the story level instead of the topic level. Their consumer site groups stories together based on similar algorithms, much like Pandora does with its music.

Many people push the most popular and current topics to the top, but Lee said their goal is to also "drive quality to the surface."

While Thoora currently has no clients, Lee said they are in discussions with a major Canadian news organization and Canadian sports publisher.

They hope to release a free version of their platform in order for people to publish their stories and see how they compare to others' stories.

This technology seems as though it would benefit companies because they would be able to understand what people are reading now and how to position the story on their page. It also allows for better quality stories to be read, which can enhance a company's credibility.

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Tiger Woods: More Than Enough

What does CNN, E! News, CNBC, ESPN, and your local news station all have in common besides the fact that they all cover some sort of news?

Though they all tend to have their own different beat, they all have over-abundantly covered a man known as Tiger Woods. He's a celebrity on E! News, an athlete on ESPN, and simply a news worthy figure on large and local media stations.

Woods' 13 1/2 minute speech was covered by dozens of broadcast networks, cable news outlets and online streams. Not to mention it was viewed by millions of people.

The apology for his "sexual adventures" took place the TPC Sawgrass, home of the PGA Tour, in Ponte Vedra, Florida.

Though it can't really be considered a press conference because he didn't take any questions, the speech could be found anywhere and everywhere. Because it was during the workday, much of it was streamed online.

ESPN seemed to be the leader of coverage. It was broadcasted not only on ESPN, ESPNEWS and ESPN2, but also on ESPN.com, ESPN radio and ESPN Mobile.

E! News also didn't waste any time with getting articles out about it on their website, eonline.com. They have had 11 articles up and ready for the world to see since his talk.

One could even find Woods on Twitter under the popular thread "tigershouldve".

His wife, Elin, was not there to support him. His mother, however, was bravely sitting in the front row.

If you missed his speech, don't fret. It is beyond easy to find in our world of media.

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Coupons Going Digital?

After reading a blog post written by Jeff Jarvis about the dying industry of print coupons, I began to think about what he say saying. Is there any relation between this and the rumored extinction of newspapers?

Jeff Jarvis believes so. He claims in his blog that when he was working as the Sunday editor at the New York Daily News that when they stopped providing coupons in their paper, circulation went up $100k. It turned out that people had been buying coupons more than the paper.

Jarvis isn't the only one recognizing the rising popularity of coupons, though. Coupons.com made $858 million last year on printouts of deals alone. Also, Americans redeemed $3.3 billion in coupons last year, a 27% increase since 2008.

What next then, you might ask? Well, like everything else in the media industry, coupons are going to have to make some changes.

Everything seems to be converting to digital, so why shouldn't coupons be the same way? Jarvis predicts coupon use going digital, even to the extent of our smart phones. "If I can check into my flight with the scan of my IPhone, shouldn't I be able to buy toilet paper with it?" Jarvis said.

If coupons begin to go digital, and online content has already begun to grow increasingly popular, this can only leave you wondering what lies in the future of newspapers everywhere.

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Digital Media Pyramid

Since the Civil War, journalist have used the Inverted Pyramid to write their news stories. With the change in technology, so too must the Inverted Pyramid change.

Using the Inverted Pyramid, journalist put the the five W's and H at the beginning of the story so readers know what it is about at a glance. The rest of the article contain information that supports the five W's and H.

While this style of writing is time-tested and true, the world of journalism is making a major transition to digital and so must the pyramid. The Inverted Pyramid is a style that can only really be success full in print media.

According to the Online Journalism Review, the Digital Media Pyramid is the way of the future.

Like the Inverted Pyramid, the Digital Media Pyramid starts off with the five W's and H and a body. However, this body is filled with copy, paste, and copywright taken straight from Internet sources, with restrictions of course. Next the pyramid contains art of pictures, videos, and interactivity with readers and ads. Lastly, the new pyramid has links, resources, and social content.

Its kind of like this blog. You get your five W's and H, a body derived from another Internet source, pictures, links and social content. Which means that this pyramid was already a component in the journalism world, but now it must become the one of the main elements for journalism to continue to be successfull in the future.

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NY Times Using Foursquare at Olympics

Many businesses have already made deals with the increasingly popular Foursquare website. It has included HBO, the History Channel, and Warner Brothers. Foursquare is a social media site that allows many of your friends from Foursquare, Facebook, and Twitter to find what your location is. This has increase the knowledge to your location. This is supposed to help you find friends near you. It acts as a simple finder. Foursquare also uses a "Mayor" function. This allows the person who has visited the place most often become the mayor. This then allows the mayor to receive incentives from the place at many locations. They also earn badges for certain achievements.

The interesting thing about this is that the New York Times and Foursquare have announced that they have announced that they have teamed up together. People who have written for the travel and entertainment areas are suggesting what type of venues are their best bet to go to. If someone goes to at least two of the suggested venues they will receive a special badge. A little incentive after trying the places. The Metro has also offered similar deals relevant to that of the New York Times.

The future of this is up in the air. The added support will add an increase of users on Foursquare. This will cause advertisement opportunities and in the end a successful future for Foursquare.

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BBC Reporters Embrace Social Media

New Director of BBC Global News, Peter Horrocks told news journalist of BBC to use social media as a primary source of information.

He just recently took over last week and said that it was important for editorial staff to make better use of social media and become more collaborative in producing stories. Horrocks believes that technology is changing journalism and it is important for BBC to leave a program based mindset behind.

"This isn't just a kind of fad from someone who's an enthusiast of technology. I'm afraid you're not doing your job if you can't do those things. It's not discretionary." said Horrocks in the BBC in-house weekly Ariel.

BBC is following in the foot steps of competetors like CNN whose coverage of the Haiti earthquake through social media sources has shown to an international crowd that news organizations already have been professionalizing and harnessing user content and social media.

For BBC news editors, Twitter and RSS readers are to become essential tools under Horrocks regin. BBC journalists will have to integrate and listen to feedback for a better understanding of how the audience is relating to the BBC brand.

As technology is changing the nature of journalism the BBC is tyring to keep up with the pace.

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Gannett Hides Revenue Goal

Gannett Co. Inc. got notification Wednesday, Feb. 16 that the company would be allowed to with hold its digital revenue goals by 2011. On the company's 2009 annual 10-K form they left put an asterisk where they were supposed to fill out their revenue.

The form was filed on Feb. 25, 2009 under rule 24b-2 which requests confidential treatment for the information about their planned earnings. The plan was originally drawn up for then new Chief Digital Officer Chris Saridakis that he would earn an extra $4 million if he reaches specific goals over the plan's four year period.

Next to the asterisk on the form was a footnote that said Gannett was waiting for conformation from the SEC to see if they would be able to keep their financial numbers secret. There is no exact explanation for why the SEC took so long to make their decision on Gannett's request.

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Times Faces Plagiarism... Again

A New York Times reporter recently resigned amid accusations of plagiarism, and on February 14, the Times issued an Editors' Note detailing the case.

Zachery Kouwe worked as a blogger and reporter for the New York Times since October 2008. The accusations of plagiarism were made by the Wall Street Journal regarding a post made by Kouwe on the DealBook blog at nytimes.com. The WSJ found "extensive similarities" between Kouwe's article and an article printed just hours earlier by the WSJ, and Wall Street Journal editor Robert Thomson sent a letter to New York Times editor Bill Keller describing "this case of apparent plagiarism." In an internal investigation, the Times uncovered additional cases of plagiarism by Kouwe.

The Times printed a correction both as an Editors' Note and alongside Kouwe's plagiarized article. The newspaper detailed its own policy on plagiarism, ending with the Times' dedication to protecting the integrity of journalism.

This was not the first incidence of a Times reporter taking liberties with journalism. In 2003, Jayson Blair, another reporter for the Times, was found guilty of plagiarizing. Additionally, the Times discovered that Blair was inventing quotes, facts and even sources to enhance his stories.

Unfortunately, these incidences reflect poorly on the Times. In only seven years this newspaper produced two writers whose ethics were questionable by all standards of journalism. This does not seem coincidental.

Is there something in the atmosphere at the Times that forces writers to feel the need to cheat? Or, does the atmosphere at the Times enable cheaters and make them feel like they can get away with cheating?

The Times has promised to do a review of all articles written by Kouwe, but maybe it needs to review its own policies, and it certainly needs to review its editing practices. A respected paper like the Times will no longer have any respect if things like this continue.

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Is a Journalism Degree Enough?

After finding a blog post written by Joe Sheller about what kind of education journalism majors should be seeking, I began to think about our own program here at Simpson College. Could the way students are learning about the journalism field really be as out of date as he says?

I don't believe Simpson is that far behind. Sure we still have a lot of catching up to do, but in the wake of the changing media industry I think the professors here are doing all they can to make sure their students receive the best education possible.

I dusted off my copy of the general catalog to look up what courses it takes to graduate with a degree in multimedia journalism or integrated marketing communication. It seems to me that many of the courses that students are required to take to obtain their degree also push them to think less as just writers and more as entrepreneurs.

Take our beginning news writing and reporting course for instance. I would have never dreamed I would be tweeting little pieces of news that I see happening around campus, let alone writing this blog. I'm also in a marketing course, and the one thing my professor keeps pounding into our heads is how we need to be tech savvy.

That doesn't just mean knowing how to use Facebook and Twitter. As Sheller tells us in his blog, more adults are learning all about these social media sites, and we as students need to be as ahead of the game as possible. Just taking a course in web design and web coding may put you miles ahead of your competitors in the job hunt.

So maybe the journalism field is changing, and maybe some colleges aren't doing enough to prepare their students, but the people at Simpson College seem to be making enough changes in the program to help enable students in the long run.

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Now Hiring: The White House

Millions of Americans are currently on the hunt for a job. With many businesses laying off employees, it can be discouraging when no one is hiring.

Recently, a slightly unexpected job opportunity opened up dealing with social networks. President Barack Obama recently announced that the Democratic National Committee is in the process of hiring a new "social networks manager." According to the Wall Street Journal Blogs, the "social networks manager" is responsible for maintaining President Obama's Facebook, Twitter, and Myspace accounts.

The person currently responsible for this job is Mia Cambronero. Cambronero has recently announced that she is stepping down from her position as the "social networks manager."

According to Organizing for America's, "social networks manager" job description, applicants must be "passionate about engaging millions of Americans in advancing President Obama's agenda and changing the country."

So what does it take to become President Obama's new "social network manager?" According to the job description, qualifications include having excellent writing and editing skills, being able to craft affective messages, working under deadline pressure and many more.

The job description basically expresses their need for a professional 'tweeter,' or 'status updater.' Though the qualifications are higher than the Organizing for America's job description make it seem like, there is a chance that an ordinary U.S. citizen might end up working for the President.

If you would like more information on the job description and qualifications, or would like apply, visit the Organizing for America's "social network manager" application.

http://my.barackobama.com/page/s/socnetsmanager

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Creating a Good Video Story

Video stories are becoming an essential part of online and newspaper multimedia reports. But what makes a video story good?

Recently, Rebecca Aguilar, freelance multimedia reporter in Dallas, asked three television news videographers what they think makes for a good video story.

Chuck Denton, a videographer based near Los Angeles, was one of the interviewees. Also interviewed were Bonnie Gonzalez, a reporter and videographer in Austin, and Jim Kent, a videographer with his own company, ArtGecko Productions.

Denton says you need to make sure there are visual elements that can help tell the story.

"Are the interviews dynamic?" he says you should ask yourself in order to determine if a story would make a good video story. "Are they compelling enough to keep folks interested in tuning in?"

Gonzalez says a good video story has a lot of action and natural sounds. These are the sounds you hear in the video that make you feel like you are actually there.

Kent says you should stick with print if the story is complicated and complex. Otherwise, it is better to use video because television is a visual medium.

All three agree that the characters in the video play an important role. Characters that are compelling help tell the story and keep the viewers interested.

They also say that having good sound to tell the story is key. Gonzalez says it is also important to have action to tell an interesting story.

I think that all of these things are important in telling a good video story. A video story would not be interesting if you didn't have energetic or emotional characters telling the story. A video story would also seem dull if there was no action or if the storyline wasn't fitting for a video story.

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NORML Fights For CBS 's Billboard

The CBS Corporation has made their voice about not legalizing the use of marijuana loud and clear.

They recently denied NORML, the National Organization of Marijuana Laws, a spot on their digital billboard in New York City's Time Square.

The fifteen-second ad would argue that taxing and regulating the adult use and sale of marijuana would raise billions of dollars in national revenue. It was supposed to appear on Monday, February 1, 2010, but CBS, along with Neutron Media rejected the paid advertisement.

Representatives from Neutron Media had contacted NORML in January. The ad was supposed to air 18 times a day for two months. The NORML Foundation got a contractual agreement with Neutron Media to air two separate NORML advertisements, and made an initial ad exclusively for the CBS digital billboard. This advertisement was predicted to be seen by over 1.5 million people a day.

Not surprisingly, NORML was more than unhappy and set up a petition on their site to demand CBS to change their bias ruling.

To watch the ad, click here.

To sign the NORMAL petition, click here. So far there are 1,803 signatures. Their goal is 2,500.

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Hyperlocal Site Builds on Olympic Games

As newspapers face an uncertain future, an emerging news platform, the hyperlocal Web site, may be opening exciting doors for citizens to follow and showcase their communities.

Although hyperlocal Web sites have been steadily growing through the past year, I would not be surprised if my readers are unfamiliar with the new platform. Described by Cain Miller and Brad Stone in their April 2009 article for the New York Times, hyperlocal websites provide extremely localized information. Often the Web sites operate without hired journalists, but instead with input from those within the community. The content of a typical hyperlocal Web site ranges from links to external articles and blogs, local government news, arrests, home sales, road construction, and restaurant and event reviews. Also, many of these sites have the capability to cover and deliver news faster than larger news organizations.

While smaller local newspapers (such as those in rural Iowa) can usually cover all the above information, hyperlocals prove beneficial in bigger metro areas, whose papers cannot always dedicate the manpower to covering individual neighborhoods or suburbs. Many are becoming even more innovative, following the examples of sites like Outside.in, which has an iPhone app allowing users to locate news and events within a 1,000 foot radius of their location. Also, many supporters of hyperlocal Web sites praise its potential to bring local advertising dollars to the Web.

Clearly, hyperlocal Web sites serve a very defined audience. However, in a February 11, 2010 article at the Online Journalism Review, Dave Chase, owner and editor of the hyperlocal sunvallyonline.com, presented several ways in which sites can boost their viewership to a larger, perhaps even national level. Currently, his site, which covers the Wood River Valley region of Idaho, is capitalizing on the 2010 Winter Olympics. A local of the Wood River Valley area, Curtis Bacca currently works for snowboarders Lindsey Jacobellis, Seth Wescott, and Shaun White and is with the team in Vancouver to prepare boards for competition. To help Chase and promote Sun Valley Online, Bacca shoots a video blog of his work with the team that is uploaded to the site. By doing this, Chase hopes to create a huge jump in short-term viewership as the games proceed that will lead to an increase in regular and steady viewers.

Examples of other national events or news that hyperlocals could connect to their own sites include natural disasters or local celebrity news. I certainly agree with Chase that hyperlocals provide an exciting new platform for news and I look forward to seeing them develop in the future. I do have one reservation however, and that is on the issue of quality. The downfall of the hyperlocal Web site will be when quality is ignored in an effort to produce fast content. As they develop, hyperlocals must be sure to adhere to high standards of quality and journalistic ethics.

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Google Makes Necessary Changes to "Buzz"

Google has decided to make adjustments to privacy settings on Google Buzz after a bad perception in it's first week of service.

For those of you who aren't familiar with the new technology of Google Buzz, it's like Google's own, polished version of Facebook and Twitter. It is available to you as soon as you log into your Gmail account and allows you to share photos, videos, and more.

The big problem with Buzz, though, was that it automatically allowed anyone who accessed your page to view your list of followers and the list of people that you were following. Also, Google made it very difficult to access and change these privacy settings, leaving Buzz users distressed.

But changes have been made. Google has now added a feature to Buzz causing a window to pop up the first time Gmail users log on, asking them, "How do you want to be seen to others?" The default option will be to show the list of people you're following and the list of people following you as well on your public profile, but that box can be easily found and unchecked.

With these new adjustments being made, Google hopes to rid of it's initial bad reputation and have users recognize some of it's positive features. Buzz strives to offer convenience by automatically following the people you e-mail and chat with the most on your Gmail account, and by having new post pop up instantly with no refresh required.

Google has taken over the web as a search engine, a mail provider, and now possibly as an alternative to Facebook and Twitter. It seems we have to ask ourselves now: What will they come up with next?

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Google Threatens Telecommunication Companies

Google announced February 10, that it would be testing its version of a new higher speed Internet. It will be offering this Internet access in certain communities to show people the abilities that the faster broadband network would have.

The company fully believes that their internet would be able to speedily stream 3-D medical images from hospitals to specialized medical centers and would make downloading full length movie only a matter of minutes.

Google has been frustrated with the low speed broadband that the United States currently has. The broadband networks in the U.S. are considerably slower than that of other well developed countries. But this is not Google's first attempt at changing broadband networks. Google paid $4 billion to buy a portion of a wireless spectrum to loosen the control carriers have over that area.

Google is proving "that we can have super-fast open broadband networks that break the duopoly of cable and telephone companies that we have today." said Ben Scott, policy director for Free Press.

Critics say this is just a public relations effort by Google to get broadband companies to offer higher speed internet to its customers and therefore have to play by Google's rules.

Google maintains that it is just trying to advance business and technology. Richard S. Whitt, Google's Washington telecommunications and media counsel say Google is using the test to get broadband companies to offer higher-speed internet at lower costs.

No matter what the intentions the test will be administered to many communities and could reach up to 500,000 internet consumers.

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The Future of Newspapers and Coupons?

One of the most important reasons that newspapers should still be in print a couple days a week is for the coupons. As crazy as it sounds this might be the reason that newspapers continue to stay in print. The part this is sad is whether people would just be buying the paper for the savings rather than enriching their minds.

Coupon use has now jumped 27 percent compared to that of previous years. This is the first time in 17 years. Now that coupons are becoming the next best thing, there is the fear of them going digital as well. The main bandwagon is the Internet. Online coupons available for print are easy, cheap, and convenient. The actual facts is that coupons being used are very low. It seems that newspaper just might still have a chance of surviving this online enemy.

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Life Without the AP

For nearly two months, Google News went with out using Associated Press articles on its site. Those article will soon be returning to the Google site once negatiations between the AP and Google are finished. The negotiation is over the creation of a new licensing argreement the at will allow Google to continue to publish AP articles.

While Google is jumping back on the AP bandwagon, CNN will be getting off and go a week cold turkey from using the AP wires. CNN wants to prove that it is still a top contender in gathering and breaking news by itself.

Unlike Google, CNN.com does not use AP content or images. CNN only uses AP wires to collect information, but it believes it can rely on its own wires to provide the same great coverage.

However, will this really prove anything? If CNN goes a week without the AP and doesn't end up failing miserably, is one week really enough time to prove that CNN is capable of functioning without help. The only thing that one week can prove is that CNN cannot function on its own, if it ends up failling its own one week test.

I think a better test would be to see if CNN can stay a float for a month by itself. That would be a real test of its news gathering abilities.

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Tweeting in the Media

A new form of interviewing is starting to replace the usual "man-on-the-street" work. Now, instead of putting a microphone in front of you and asking you to comment, many media companies may start asking if they can use your Twitter feed. To make this even easier, developing company Wiredset has created Trenderr to sort marketing information for businesses, and now a new site specifically designed for the media: Curatorr.

According to Frederic Lardinois, Curatorr allows the media to perform advanced Twitter searches and place relevant tweets into folders for future use. These tweets can then be shown on television straight off the site.

Curatorr was used first by MTV during the Hope for Haiti Concert to publish tweets on the air, and other networks like CNN have also began to use Curatorr. It currently is only available to TV networks and other media companies, and the price each company will pay depends on how it is used.

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Twitter Replaces Fireside Chats?

Paul Boutin, a tech columnist for the New York Times wrote an article last May encouraging President Obama to use Twitter more frequently. Boutin felt that a few 140 character notes from the President could serve as abbreviated fireside chats and could give the White House positive PR.

About eight hours later, Epicenter writer Ryan Singel wrote a scathing reply begging Obama to stay off Twitter and focus on more important issues: running the country for instance.

Since this squabble, Obama's Twitter account has logged 548 tweets. The tone of this feed is less formal than that of the official White House Twitter feed which is run unapologetically by his staff. The White House feed has logged 831 tweets. Both of these accounts were created in May 2009.

Obama himself didn't tweet until the recent crisis in Haiti. On January 18, Obama pushed the 'send' button for a tweet written by someone else that was published on another's account.

Our technologically adept nation understands that much of the information we receive is given to us by staff members and personal assistants. We don't expect famous people to take time out of their busy days to fill us in. And, as far as the President is concerned, it is reassuring that he is too concerned with the nation's affairs to worry about projecting his personal image on a social networking site.

It's been a few months shy of a year, but I think both columnists got their wishes granted. The White House and the President have made a greater effort to connect with the people virtually, but the President has not neglected his duties to become more popular.

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