Why a Newspaper should Promote Itself

The newspaper is a business, and this must not be forgotten. Their priority, first and foremost,  is to sell papers and turn a profit. If a news organization cannot do this much, then it is just a matter of time before that company done.

With this in mind it is a bit of a surprise to me that the newspaper spends so little on advertising, it is a product after all. Just like any product, people will not buy it unless they feel a need to, so why are newspaper companies holding back.

An article on Mashable  points out that on average, newspapers spend less than 1 percent on advertising, which is interesting in comparison to the 14 percent Coca-cola spends. Coco-cola is on peoples minds, and in their hand because they take the time and money to promote.

Keeping this in mind, it is no wonder the print newspaper is dying. People are simply forgetting about it. If a newspaper is not willing to spend some money to promote itself then how can they expect people to be drawn to reading it.

Newspapers need to spend a little more money on their advertising in order to remind people why they are still important.

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