Popular Host vs. Solid Journalism

What credentials are necessary to host a prime time cable political talk show? Byron Williams of the Oakland Tribune reports on cable news networks such as MSNBC, Fox News, and CNN are more focused on ratings than good journalism.

MSNBC’s hiring of activist Al Sharpton to host a prime time talk show has the media scene questioning what it really takes to host a show. Perhaps more prominently, it pulls a much more important question to the foreground: Are prime time cable news networks’ talk shows considered journalism?

Sharpton joins the ranks of other celebrities (term used loosely here) turned talk show host. Sarah Palin hosted “Real American Stories” on Fox News and Eliot Spitzer hosted “In the Arena” on CNN. Neither Palin nor Spitzer had much if any journalism experience prior to their becoming hosts.

What is more likely – that these celebrities were the most qualified and talented individuals for these positions or they are being used as names and faces to drive ratings? It appears obvious to me that the later of these is the case.

If ratings are what are most important to cable news networks, it is not possible to give good journalism its due diligence. Networks should be focused on finding and hiring hosts who live and breathe journalism such as Walter Cronkite and Edward R. Murrow. Is MSNBC providing us, the viewers, with "a fuller spectrum of news" with the hiring of Al Sharpton? When ratings are what are sought, it is we the people who lose out on solid journalism.

So what’s the solution? Just don’t watch.

Photo compliments of MSNBC.com

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The Great Hurricane Hype

Did the extensive coverage of Hurricane Irene save lives? At what point is coverage necessary versus excessive?

The media coverage preceding the land fall and during the course of Hurricane Irene seemed to some as on overbearing stream of gloom and doom to come. Though I personally have no relatives and only a handful of acquaintances living on the eastern seaboard, I found myself perpetually glued to any form of media I could lay eyes on, waiting for news of the impending disaster.

Yet, the apocalypse which I had come to expect from this storm did not come. Please note that I strongly feel the deaths, injuries, and damages left in the wake of this storm are indeed tragedies, but this is not the tragedy that I expected.

This lead to a reflective question: why was I waiting to read about the world ending (or at least Jersey Shore being destroyed)? Was I, along with others, swept up in the great Hurricane Hype?

Julie Moos hits on some excellent point as to how media builds “hype” for a story/event. Moos defines (media) hype:

“Hype is not simply the difference between what I think matters and what you think matters. It’s not even the difference between what I think matters and what leads a newscast or a front page. Hype is the discrepancy between the real value of something and the perceived value of that same thing.”

Perhaps the Hurricane was “over-hyped” by incredibly zealous coverage. However, I firmly believe that if the hype saved lives, it is solidly justified.

What are your thoughts? Was Hurricane Irene over-hyped by the Media?

Photo courtesy of NOAA

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Is Twitter the New Soapbox?

How do you cope with "cyberstalking"? Do you ignore your offenders, block them, or file a law suit against them? These were the choices presented to Alyce Zeoli, a Buddhist leader based in Maryland, as reported by Somini Sengupta in the New York Times. Zeoli received over 8,000 harassing messages via Twitter from a disgruntled former member of her Buddhist group, William Lawrence Cassidy.

The case filed against Cassidy walks a fine line. Should Cassidy’s actions be considered harassment or be protected by his right to freedom of speech.

The rapid introduction of social media into today’s society leaves many cases such as this open ended. An important decision must be made in this case. Should posts on social media sites such as Twitter be seen as printed material or viewed as free expression much like a speaker on a soap box.

If Cassidy’s tweets are viewed a print material, New York Times v. Sullivan comes to mind as Zeoli is considered by many a public figure. If twitter is deemed a digital soapbox, Chaplinsky v. New Hampshire. In both cases, I think Mr. Cassidy’s defense team has its work cut out for it as it seems malice should be easy to prove given the nature of the harassing tweets.

As US Supreme Court Justice Stephen Breyer outlines in his book Active Liberty, liberty must expand and contract as society needs. I am very interested to observe the outcome of Mr. Cassidy’s trial as it will help shape the interaction between social media and the First Amendment.

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Where does journalism end and media begin?

A book by Ronald Bishop recently sparked interest, and increasing concern, about what is really journalism? More: The Vanishing of Scale in an Over-The-Top Nation begs the question I have also began to ask, where do we stop? http://baylorpress.com/en/Book/272/More.htmly

With so many personal details of our lives being divulged countless times throughout the day, I must stop and wonder when do we decide enough is enough? Today, everyone seems to first: have a story to tell, and second: a strong opinion to go with it. Not only are we contributing to this, but Bishop says these personal places in our lives are being assaulted with trivial messages everyday. This is where the lines begin to blur with journalism.

We are begging to accept the casual, non-expert input as real news. It is in reality, a sort of media obsession rather than true reporting that we are settling for instead of seeking stories and information with real depth and information.

New outlets in social media have made it very convenient to get "news," but that "news" has lead to a new scale of consumption as indicated by Bishop. I know that I fall into this trap, and going to make a conscious effort to seek out more than what is easy and support those who are attempting with their work to take a stand for true journalism and reporting.

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Google+ and Journalists - Is it Really Necessary?

Facebook is arguably the king of social media these days. If there is anyone who can threaten to steal the crown away, it would have to be Google. The new Google+ may be capable of committing social media regicide.

Google+ is a Facebook clone in some ways, and for that reason there will be many who steer clear of it. What is the point in having another Facebook account?

The reaction to Google+ has been positive from the Journalism community. There are tools and benefits of Google+ that are helpful for a journalist. As of the second of August, there were more than 140 journalists with confirmed Google+ accounts. That is a large number, considering it is still exclusive to people who get an invite from someone.

How are journalists using Google+ so far? A recent Mashable article provided five different ways that journalists have been using this new tool: Talking about Google+, Hosting Audience Hangouts, Engaging Readers, Analyzing News Coverage, and Showing Personality.

The early comparisons between conversations on Facebook and Google+ are already rolling in. During that same Mashable article, they mentioned starting an identical discussion on both platforms

about a study that claims 34% of iPhone users think they have 4G. The posts were published at roughly the same time and had similar prompts, posing questions about the study’s results. On Facebook, there were 57 likes and 40 comments, while the Google+ post had 183 +1′s and 116 comments.

There are other benefits to be found from having a Google+ account that makes it unique. The ability to have content be public or private helps to have a personal account that also allows for personal branding. You control who gets to see your posts through the use of circles. A journalist no longer needs to have a personal account and a professional account in order to maintain their proper identities.

Google+ is also part of the Search Engine Google, which makes it so your posts are searchable, thus driving in more readers without any extra effort spent. Whether you choose to share news and blog posts, or market books and Web sites, your information is easier to find.

More information on how journalists can benefit from a Google+ account can be found here.

A journalist at any level in their career can see immediate benefits from using Google+. There are many more articles about the benefits than were included in this blog. Over the course of the next two years, it will be as essential to have a Google+ account as any other social media platform. I'm ready for that future. Are you?

Photo Courtesy of Jon Lee Clark's Flickr via Creative Commons.

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Is a blogger a journalist?

I will preface this post with the fact that this is the first "official" blog I have ever written. This new challenge got me thinking more and more about what blogging really is, and if it constitutes journalism. After doing some research, I began to agree with Gina Masullo Chen. http://savethemedia.com/about/.

She candidly states that she believes blogging is not journalism. I must say she has many compelling arguments to sustain this side.

Blogging, like so many new media outlets we see today, has opened an unbelievable amount of doors for many who otherwise would not have a voice. I see this as a positive. However, that is a lot of voices claiming to have authority on topics that may not be the voices we should let advise us. This is where the problem arises when it come to journalism, and being able to get accurate and credible details on a topic.

It is a new frontier and an aspect of journalism that cannot be ignored, despite our feelings on the matter. Chen states that it is not blogging itself that is worry-some to many, it is rather the change it is propelling in the way people consume news. I completely agree that change is scary, but perhaps after it passes, the possibilities of what may come is the end goal that is a truly great result of this new form of communicating.

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The Future of Journalism

On Tuesday, the Bay Area News Group (BANG) announced a

rebranding of many of its newspapers to better reflect the scope of its regional coverage.

The reality of that statement: eleven newspapers that are currently operating independently will merge into two newspapers. This is also anticipated to impact 120 jobs- at least 40 of these journalists.

It seems everywhere I've looked this week, I have come across mention of newspapers either closing or cutting jobs. With such drastic cuts, where does that leave the journalists of the future? The answer is online.

In spite of these cuts, BANG is placing an emphasis on multimedia content delivery. They have put out a stream of recent apps for iPads and iPhones. Their websites are offering new and expanded coverage. BANG is far from being the only place where online growth is being seen. The full article about the changes to BANG can be read here.

This week also happened to mark the launching of a new newspaper: The Daily Dot. It proclaims to be the Hometown Newspaper of the World Wide Web. It aims to cover the news among the social media outlets of the internet. This includes, but is not limited to, Twitter, Facebook, Reddit, Tumblr, Digg, and YouTube.

The first reaction might be to scratch your head over this, but after some deep contemplation I believe this is trending in the right direction. The Daily Dot might not be too far off when it claims that

The global online community is the largest body politic in the world and it is growing rapidly, stretching across geography, boundaries, and borders.

Social networking has grown to such massive proportions that its population could rival countries.

If the population has the interest, why not write about it?

It will create more journalism jobs. It will create a stronger demand for journalism in the online communities. This could be the phoenix rising from the ashes of the paper newspapers.

And maybe this might even convince some people to pick up one of those paper newspapers. I can't wait to see the ripple effect that The Daily Dot creates. I, for one, am excited about the future of journalism.

Photo Credit: Newspaper Death Watch via Creative Commons.

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Layoffs Don't Scare Me

I know this blog is used mainly during the school year by BNR students, but with the newest round of layoffs made by Gannett, I couldn't pass up a chance to blow off a little steam.

Back in March, it finally hit me what I wanted to do with my life. Be a sportswriter, and if I was lucky enough, to become a broadcaster, too.

One of my favorite writers happens to be Sean Keeler, who is a sports columnist for the Des Moines Register. He was one of 13 employees housed by the Gannett-owned newspaper who were sent home for good.

Reason: money.

The claim that there is no money is halfway true. Writers and reporters don't tend to see it because all of the top people in highrises are rolling in it like pigs in mud. Yes, I'm looking at you Chris Dubow and Gracia Martore. The combined compensation of Gannett's CEO, COO/president and newspaper division president = $21 million. Enough to pay 700 people a salary of $30,000 each. Yes, I did do the math correctly.

Anyway, how can this be fair to the rest of the writers who are working their tails off to share stories through words and pictures. Some of the top people in this business are getting released realistically for no reason, except lack of money at the bottom.

The company accuses lack of ad revenue for lack of financial security, but when the company pays their head honchos extra to let people go, what message does that send?

Gannett is the only isolated example. There are plenty more print companies in the business. This shouldn't send a message to all those aspiring to write for newspapers.

These layoffs do not scare me as an aspriring writer. A handful of layoffs because some CEO is in love with money will not make me walk out of journalism. I have a story to tell. As do all of us comm students.

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Starting at the Bottom

When you prepare to start your first journalism career, keep in mind you might not experience the excitment and rush of adrenaline you were hoping to.

A starting career in journalism is often far from glamourous and looks more like the bottom of the food chain, even when for the biggest names in journalism.

Top journalist and CNN anchor Anderson Cooper for example, had a rough start to his later very successful career. Cooper's first job was a fact-checker for Channel One, a network who provided news to schools around the country.

Cooper soon became bored with his desk job and after being unable to obtain an interview with any major news network, he decided to take matters into his own hands.

With the help of a friend, Cooper forged a fake press pass and flew to Myanmar, Vietnam. Here he covered student riots that had taken place against the Burmese government. This coverage was later picked up by Channel One and aired, thus leading to Cooper's gradual climb up the food chain.

Anchor Katie Couric also had a slow start to her career. Her first job, an assistant at ABC, allowed her to do no more than brew coffee, answer phones, and make sandwiches for the network's anchors.

Couric then left ABC to work as a field reporter for the Cable News Network but was later released because a CNN executive found her "squeaky" voice to be annoying.

These two famous journalists show that while often you have to start at the bottom, hard work and overcoming obstacles like rejection usually will pay off in a successful career that you enjoy.

Journalists must have a true passion for what they do, and a dream that they are not willing to let go of without a fight. They must prove to themselves and to others that they have the ability to be a successful journalist.

For more information on how Anderson Cooper and Katie Couric climbed to success, visit the links on their names above.

Photo Credit: Creative Commons

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Underdog Journalism

For journalists, having a Pulitzer Prize is being at the top of the mountain. It's the highest accomplishment one can have, but most claim only the ones who are associated with nationally renowned newspapers are the only ones who receive it.

That's about to change.

Poynter's Mallory Jean Tenore is asking the Twitter community to help nominate journalists who are worthy of a prestigious award, such as the Pulitzer. Tenore came up with the hashtag #bestoverlooked for those who wish to nominate pieces of extraordinary work. It can come from any type of media - print, online, TV and radio.

Categories for Best Overlooked include: Best Series, Best Site, and Best Curation.

There have been a few nominations being thrown into the hat on Twitter in each category but I don't think a few will be enough. If you have read something in the past that you thought was a brilliant piece of work, nominate it.

After all, we are all journalists trying to get our stories shared.

Photo Credit: Parker Duofold via Creative Commons

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Reporting About Numbers

One of the greatest challenges that seems to face journalists is the ability to have or obtain a small amount of knowledge about everything.

This can be especially difficult when you're asked to write about something that you have little or no interest in-- for me, that area would be economics. While I recognize the importance of understanding the economy that I live in and know that it has very far reaching effects, I can't escape the bore of financial statistics and numbers reports.

Luckily, there are sources for journalists who have to follow a story that they have no interest in. I found one here about writing about economics.

The first thing that needs to be accomplished is getting an idea of which numbers in the reports are relevant to society, and are newsworthy. Figures about employment are always relevant, and many times the changes and fluctuations are newsworthy.

When reporting about unemployment, the rate of change should be reported. The demographics of the employed and the unemployed can also be very newsworthy if they're changing, or if there is some recognizable desparity that may be indicative of a larger social issue.

Journalists can also look to stories about interest rates, since even changes within the interest rates banks get can come to effect everyday people trying to obtain loans.

The release from meetings about federal interest rates are available here, after the eight annual sessions. An important questions to ask is who voted for which increases or decreases.

The facts surrounding motivations for increases and decreases in federal interest rates are also important. Increases mean that there is no attempt to directly stimuate economic growth through loans, while a decrease in rates means the opposite.

Information related to consumption is important to readers, especially considering the crazy amount that we as citizens of the United States consume.

The Consumer Price Index and the Consumer Confidence ratings are both great places to start a story. The confidence index can also be related to information about employment in a longer feature story.

Stories about the housing market are also good economical stories. Look for answers about the prices of homes in a given area, who's moving into the homes, or for comparison rates between different housing markets.

Photo courtesy of EpSos.de on Flickr, via CreativeCommons.org.

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Influential Journalists

We all have favorite newspapers, news stations, journalists, etc. but all of these things would not be the way they are today without these seven influential journalists.

1. John Peter Zenger is the number one influential print journalist according to journalismdegree.org. Zenger published the New York Weekly Journal in the 1700s. When he wrote unflatterning things about the British government he was arrested and tried for libel. Since Zenger was found not guilty, he established the ground rule of libel.

2. Benjamin Franklin has claimed second place for the most influential journalist because he used his columns in The Pennsylvania Gazette to influence others and spread his ideas.

3. William Randolp Hearst is influential because he was one of the instigators in "yellow journalism" and started The San Francisco Examiner.

4. Joseph Pulitzer is so influential that his name is used for The Pulitzer Prize for the best journalism contributions.

5. Tom Wolfe created a new form of journalism called "new journalism" in the 1960s and 1970s. This new style used scenes rather than just straight-out facts.

6. Hunter S. Thompson, also created a new form of journalism called "Gonzo journalism." This form of journalism involves the reporter to actually be in the action of the story.

7. Bob Woodward and Carl Bernstein, this is actually two people but they are linked together by their stories that brought former President Richard Nixon down over the Watergate scandal.

There are many others that have influenced journalism in many ways and I encourage you to stop and look at how and why we are where we are today.

Photo Credit: Via Creative Commons

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Press Freedom: Still an Issue in Developing Countries

The people of Ecuador are being asked to vote in a referendum on whether the country should have a media regulator that journalists fear will inhibit of expression.

The referendum will take place on May 7, and the population will have to ask questions on a range of issues.

The Committee to Protect Journalists, based in New York is alarmed with one of the communication law. The Government wants to establish a law to create a council to regulate media content.

CPJ's executive director Joel Simon argues that the law "would open door to government censorship." On a letter sent to Ecuador's president, Rafael Correa, he adds:

"We urge you to immediately withdraw these questions and respect the guarantees on free expression that are enshrined in the Constitution and international treaties."

Ecuador is not the only country dealing with press freedom. In major developing countries this is an issue that government has to face.

Press freedom is the major key of democratic societies and therefore has to be protected. This is the first step to human rights and developing countries have to be aware of that.

Remember Thomas Jefferson's words: "Our liberty depends on the freedom of press, and that cannot be limited without being lost."

Hopefully, the Ecuador's Administration will drop the project after celebrating the press freedom day on May 3.

Photo credit: http://www.wilpf.org/ via http://www.creativecommons.org/

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Pulitzer Prize Winners Announced

The Pulitzer Prize winners have been announced and The Los Angeles Times, The New York Times and The Wall Street Journal are among this year's winners.

The Los Angeles Times took home the public service award for their series on exposing corruption in Bell, California, where city officials were paying themselves large salaries in 2008.

The coverage led to several arrests and large-scale reform.

A photographer for The Los Angeles Times received the feature photography award for her photograph of bystanders caught in the crossfire of gang violence in Los Angeles.

New York Times reporters Clifford J. Levy and Ellen Barry won international reporting Pulitzer Prizes for putting "a human face on the faltering justice system in Russia, remarkably influencing the discussion inside the country."

New York Times' David Leonhardt won a commentary Pulitzer Prize for "his graceful penetration of America's complicated economic questions, from the federal budget deficit to health care reform."

Joseph Rago from The Wall Street Journal took home the Pulitzer for editorial writing for his piece on the new health care reform.

Carol Guzy, Nikki Kahn and Ricky Carioti of The Washington Post won in the breaking news photography category for their work in the aftermath of the Haiti earthquake.

Paige St. John from the Sarasota Herald-Tribune won a prize for investigative reporting for an examination of the property insurance system in Florida.

ProPublica won the national reporting award for Jesse Eisinger and Jake Bernstein's coverage of questionable practices on Wall Street. Last year, ProPublica was the first online news service to win a Pulitzer.

Amy Ellis Nutt from The Star-Ledger in Newark, New Jersey won the feature writing Pulitzer for her coverage of the mysterious sinking of a commercial fishing boat that killed six people.

Others that were honored include novelist Jennifer Egan for her book "A Visit from the Goon Squad," playwright Bruce Norris for "Clybourne Park" and author Siddhartha Mukherjee for her nonfiction book "The Emperor of All Maladies: A Biography of Cancer."

This year was the first time that no award was given for breaking news coverage.

The Pulitzer Prizes are awarded every year by the Pulitzer Prize Board at New York City's Columbia University. Categories honored include journalism, drama, poetry and books.

Each winner receives $10,000.

Photo credit: CreativeCommons.org

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WikiLeaks and Journalistic Sensorship

WikiLeaks.

We've all heard of it by now, even if we do not know very much about it or what it actually does.
The main premise of this organization is that it makes classified government documents available to the average person. It gets the information it leaks from anonymous sources through a submissions box, so that no one is punishable for the release of the documents.

Now the main debate with WikiLeaks is whether or not this organization is legal under United States law and the Constitution.


In theory, WikiLeaks is not punishable, for a few different reasons.

Documents released by WikiLeaks typically pertain to the United States, however not all of the documents do.


There is also the matter of whether the release of these documents threatens national security and the functionality of the government.


Another issue is who would actually be punished for the release of this information? Since the sources cannot be identified due to the anonymous submissions, the only name that can be associated with WikiLeaks is Julian Assange who is not an American citizen, but an Austrialian. That brings into the debate international laws and regulations, and whether or not the US would be able to persecute him due to the fact that he is not an American.


I personally believe that WikiLeaks is not something that should be in existence. Sure, we as American citizens deserve to know how the government functions. But there are also things that we do not need to know to allow the government and our lives to run smoothly. If there was no classified information, our government would not be able to function or keep us safe.

Sometimes ignorance really is bliss.



What do you guys think? Post a comment and let me know.



Photo Credit: Creative Commons

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Using Twitter as Career Tool

This semester we have learned how to use Twitter. Upon adding many followers, I have begun to use Twitter for professional connections.

Through Twitter I have followed photographers, graphic designers, and journalistic professionals. These connections may become useful in my future if I use them correctly.

Twitter can be a very useful not just as a social tool, but to keep connections with professionals in the future. Here are some tips on how to be successful.

1. Follow local professionals. These professionals are a better outlet for employment and face to face connections if they are in close proximity.

2. Create online connections with select people. Just following these professionals may not be enough, but starting a conversation about their line of work may open doors for the future.

3. Tweet news and tips about your desired career. If Tweets are more professional and less personal, it will make your Twitter account more reputable.

4. To stay away from overloading these professionals with personal Tweets, something to consider would be to create separate accounts. Many people have done this already, but it is a good way to keep your personal life separate.

Above all make sure to keep everything grammatically correct, free of typos, and to use a professional tone. Making connections via social networking can be beneficial in the future if it is done correctly.

Photo credit: ladynamic via Creative Commons

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Don't Write Off Journalism

I will admit when I started taking Beginning Newswriting and Reporting I didn't give journalism a great deal of thought. I'm studying public relations why on earth do I need to know about writing news articles?

As the semester progressed I saw the value the class had on my field of study. It's really not a big shocker that some of the concepts in journalism transcend into public relations.

Twitter is a great way to share news. Why not share upcoming events with links to a website?

Blogging can be used to discuss a view on a topic or it can work well when writing a blurb about an event on a website.

Video blogging while not as prominent as a tool definitely has potential. Show clips from the process of getting the event ready or from years past.

Lesson learned is that journalism isn't just about being held up in a dimly lit room rushing to get an article together. It's really just another way of communicating and getting information out.

Photo Credit:www.allyou.com

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Journalists Strike Back

Being a journalist is a tough job. Not only do you not get paid mass amounts of money, but you also have to deal with criticism all the time. People are always complaining about all the biased news coming from mainstream media. Though this does happen and some media outlets are unethical by choice and some by accident, what a lot of people don't know is that journalists have a code of ethics.

The Society of Professional Journalists, the nation's largest journalism organization, has a Code of Ethics that is nearly a century old. The code is not law, but people do voluntarily follow it. You cannot be sued by not following it, also.

In honor of Ethics Week, Florida Atlantic University's newspaper, University Press, decided to show everyone how bad a newspaper could be without using any ethical guidelines. The transformed Unethical Press violated numerous SPJ codes, but they didn't tell anyone where they were. They wanted them to find them.

They created this type of contest to see if readers could pick out the guidelines that were broken and if they could find them all, then they were to bring it up to the University Press room and they would win a $20 Starbucks gift certificate.

This whole deal kind of reminded me of what The Simpsonian did for April Fool's day by changing it to the Pimpsonian. It was funny to me how on Facebook, some people actually believed some of the stuff that was put in there (i.e. Charlie Sheen was coming to campus).

If you think BNR has taught you enough about journalism rules, try it out and click on the Unethical Press link and try to find the errors yourself.

Photo Credit: DRB62, CreativeCommons.

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WikiLeaks vs. The New York Times

A recent blog at SFWeekly.com shed some light on the current debate regarding WikiLeaks and its opposition.

The "argument" or "feud" was between WikiLeaks founder Julian Assange and New York Times executive editor Bill Keller. It appears that the argument first started when Keller made some odd claims about how difficult it was working with Assange and how WikiLeaks' founder seemed to be less than 100 percent in touch with reality.

Assange countered that the NYT was doing its best to keep from looking like it was collaborating with WikiLeaks in case legal issues arose with the release of information. He also said that Keller seemed to show a lot of deference to the Pentagon prior to the release, to the point where he looked willing to cover up some information than release it.

Despite some of the more childish aspects of this argument, it raises some good questions about how to treat sources and how to also work within the confines of a government that could potentially prosecute.

Keller appears to dislike Assange enough to color him in a negative light for his quirks or past behavior, and Assange wants to call Keller out for his caution. It seems that issues like this will continue to be points of contention for journalism in the future, and any upcoming journalists will need to know where their employers and sources stand.

Photo Credit: Raymond Salvatore Harmon via Creative Commons

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Post Successfully

Facebook has become one of the most popular types of social media that is used daily among society.

The great part about Facebook is that it allows users to create posts based on events or issues that are happening throughout the world or in their personal lives.

The key to being successful with our posts is what many struggle with. According to Buddy Media, there is a guide that explains when and how to manage your Facebook postings.

This guide answers simple questions such as: “What time of the day is the best to post?” “How often?” “How can you engage your friends?” etc. Here is a list of specific tips that can help improve your Facebook posts.

1. Keep your posts short. 80 characters or less allows the viewer to be more engaged.

2. Do not use URL shorteners, being that engagement rates are three times higher with the full URL listed.

3. Engage your reader with a post ending with a question. It makes your viewers think more as well as relate with you.

4. Post outside of business hours. There is no point to waste a good post when not everyone can see it.

5. Post on Thursday or Friday. Many people are excited for the week to be over and engage with Facebook more during these days.

I hope that you can now master a successful Facebook post and get your friends to enjoy what you have to share.

Photo Credit: Creativecommons.org

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