Journalists decide pop culture

Monday, November 17, 2008

By: Sara Crouse

Hype about an upcoming movie or TV show can often lead to increased viewers. In fact, in most cases the advertising and marketing hype prior do generate better ratings.

Journalists flock to the scene locations of the 'biggest' shows, and get inside tips from the cast members. Journalists hope the inside information on the ‘most-watched TV show’ is the news viewers and readers alike want to hear.

Entertainment Weekly magazine recently published a great article on why certain shows get publicity over others, and why critics/journalists chose to pay specific attention to particular TV shows. With his/her own best interest in mind, a journalist will publish the story closest to the hearts of the people.

Whether that story is about the true life of an ordinary person with some sort of gut-wrenching twist, or the extravagant ‘one could only hope for’ life of a privileged young adult, it matters what people watch.

Well what were journalists thinking with their recent trend of interviewing the stars of the TV show Gossip Girl over the stars of One Tree Hill?


Perhaps journalists thought the plot line of upscale New York prep school teenagers would be more appealing to pop culture than the lives of straight-out-of-college young adults just trying to find their way in the real world.

Whatever the reason, recent news articles and marketing campaigns have been highly geared towards generating interest in Gossip Girl. Little has been heard of One Tree Hill since its early years in 2003-2006.

Gossip Girl related items and stories can be found everywhere in department stores, while One Tree Hill is a little harder to find.

Yet 3.6 million viewers tune in on Monday nights for One Tree Hill , while only 2.2 million viewers take the time each week to watch Gossip Girl.

Journalists may have it wrong this time about which story is news even if it is soft news.

Read more...

Switching careers

By:Quinn Albrecht

Many people have found it difficult to maintian their job in journalism. With so many things changing in the fields of journalism people must change to keep up.

Many newspapers have websites as well as putting out print editions. They do this so that people can get the news whenever they might need it. This is a great way for newspapers to stay busy. But they are having trouble, because they are moving to new media structures.

They are hiring outside of the news writing to get journalists. They are getting people from TV stations to help with production.

TV stations are doing a very similar things, getting journalists from newspapers to help write stories to the web.

This is just another step in the ever changing media structure of the world we live in.

Read more...

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