Protests arise after special on Latinos
Monday, October 26, 2009
By Brianna Carlson
The latest in news-industry issues, as written by multimedia journalism and integrated marketing communication students at Simpson College.
By Brianna Carlson
By: Amy Johnson
NBC's Universal Television Entertainment chairman Jeff Gaspin recently announced that the network would not be producing programs to profit margins.
The network is trying something different than most networks have done. Their new idea is that a network does not have to spend a hefty profit on a show; by producing a show that is really cheap and easy to make, a big profit can still be made in their time slots.
While NBC is producing cheap shows, competing networks are soaking up the ratings but is paying for expensive sitcoms. Those sitcoms may be getting stellar numbers, but they are also affecting the network's profit margin negatively.
An example of NBC's new idea was when they moved “Jay Leno” to nine o' clock. NBC has yet to see if this plan has worked as Leno hasn't discovered its ratings resting point quite yet; baseball playoff programming on Fox and TBS have taken away some of his viewers.
This move may prove to be very smart on NBC's part; by lowering the costs of producing shows, NBC's budget will not see as big of a blow. The question is how will viewers take to these changes? Most well-liked sitcoms are ones that have been around for a few years and cost more to produce. If more networks go to this idea, many viewer's favorite shows could be canceled.
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