Publisher in Portugal Picks a Fine Time to Start a Newspaper
Friday, November 13, 2009
By Laura Reid
A Portuguese publisher has decided to start up a newspaper during a time when newspapers are beginning to call it quits to print. João Palmeiro, the president of the Portuguese Publishers Association, has started up a newspaper called "i", which stands for "informação", or information in portuguese.
This newspaper is set up like a magazine, with it stapled in the middle. It also places op-ed pieces before business and political news, since many people already receive their main news over the Web. This allows for a fresher take on the news.
The paper has started in a good position, with their sales higher than expected with over 11,000 subscribers. Just like other papers, however, advertising sales are below expectations.
I find this very interesting that a publisher had the courage to start this when the entire industry is failing. There is also a Web version, which would be expected, but the hard copy is fairing well in this economy. Maybe this will prove that print newspapers will survive just a little longer than expected.
(Photo Credit: Alex Barth)
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