Why a Newspaper should Promote Itself
With this in mind it is a bit of a surprise to me that the newspaper spends so little on advertising, it is a product after all. Just like any product, people will not buy it unless they feel a need to, so why are newspaper companies holding back.
An article on Mashable points out that on average, newspapers spend less than 1 percent on advertising, which is interesting in comparison to the 14 percent Coca-cola spends. Coco-cola is on peoples minds, and in their hand because they take the time and money to promote.
Keeping this in mind, it is no wonder the print newspaper is dying. People are simply forgetting about it. If a newspaper is not willing to spend some money to promote itself then how can they expect people to be drawn to reading it.
Newspapers need to spend a little more money on their advertising in order to remind people why they are still important.
Photo Courtesy of Photo Bucket
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The Dreaded Words: "Talk About"
Many of the questions reporters ask to professional athletes after a game are asked to get an answer that will make a headline.
Today's post-game interviews consist of a room full of reporters and camera men all asking different questions, one right after another, to an athlete or coach.
No conversations are held during interviews anymore because after one question is asked, the next topic is brought up by another reporter.
The lack of knowledge reporters gain from these types of interviews is small, so what happens is a quote can be taken out of context and sound negative when it was actually not.
"It's a headline-driven world, and what I said provided a headline," said Tennessee Titans quarterback Matt Hasselbeck. "That's why I'm guarded, cautious. I don't want to accidentally give bulletin-board material. If someone asks me about a player, I say, 'He's a great player.' If they ask me about a coach, I say, 'He's a great coach.'"
Other athletes have been saying the same things when it comes to interviews. They are going to be more boring and guarded with what they say in fear it will be turned around and used against them for a headline.
An article by Tim Keown of ESPN The Magazine discusses the new type of interviewing.
"For better or worse, the post-interview age has created a generation of athletes who are overcovered but underreported," Keown said. "In the end, perhaps this much is true: If nobody asks any questions beyond the obvious, maybe nobody needs to ask anything at all. We see more and know less."
People are gaining more information from these types of interviews, but it sometimes can be inaccurate when taken out of context.
Photo- http://arkencounter.com/blog/2010/12/08/announcement-draws-international-attention/
Plagarism Occurs More Than We Think
Angelina Jolie and the producers of her directorial debut, “In the Land of Blood and Honey,” plagiarized the work of Croatian journalist and author Josip J. Knezevic to create the film’s screenplay, Knezevic claims in a lawsuit in U.S. District Court in Chicago.
Over Ran With Advertisements
CNN, Mashable, National Geographic, Forbes, and many others have been dubbed distracting websites that are flooded with advertisements that hide the actual content of the sites.
This causes the website to become very busy and discourages the reader to 'find' the actual content of the site to read. Plus these advertisements could cause problems such as constant pop ups on the readers computer.
I feel a little disheartened with this situation and believe that major news sites are only focused on one thing, money. If they really cared about the reader's thirst for news, they wouldn't have so many advertisements trying to seek revenue with every click of the reader.
works cited: www.poynter.org ; www.creativecommons.org