Economic crisis effects USA Today
Saturday, October 10, 2009
By: Mallory Tandy
USA Today's sales drops 390,000 copies, 17 percent less than the usual. This decrease in sales will possibly threaten USA Today's No. 1 spot as the most favored newspaper in the country. The newspaper was expecting to decrease in sales because of the price increase last December.
The president and publisher of USA Today,David Hunke, says that there has been a decrease of around 100,000 in airports and newspaper racks. People are also not getting the newspaper delivered to their home which serves as a large impact of sale for USA Today.
Staff at USA Today are not getting too worried, they are staying positive and claim to have a good plan to jump back from this low point for the newspaper.
I don't think any newspaper that has been doing poorly in sales as of late will get any better if the economy stays the way it is right now. I think newspaper sales will keep decreasing in time.
