Internet: A Stronger Force Than Realized

Monday, January 25, 2010


Hope for Haiti Now


What were your plans last Friday night? For over 36 million people, their plans included viewing a live broadcast of "Hope for Haiti Now," a Haitian earthquake relief benefit in which over 100 celebrities entertained viewers.

"Expect this to dominate both the Internet and the television tomorrow night," wrote Mashable's Samuel Axon, regarding Friday night's broadcast of "Hope for Haiti Now." Axon was right. The event aired all over the world via television and live streams on the Internet.

The big surprise was not how much the benefit raised, almost $60 million, but rather how many viewers it received. Sixteen million viewers tuned in to watch the event from their television screens. However, a whopping 20 million people caught the benefit online. Axon also stated that over 30 networks were involved in the "Hope for Haiti Now" broadcast, including MTV, CNN, CBS and other major networks.

The fact that more viewers caught the broadcast online than on television goes to show how much the times have changed. The Internet has come a long way already, but is still becoming an increasingly powerful force in terms of how they present the latest news to the world.

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