SEO is More Important Than AP Style

Sunday, April 25, 2010

Robert Niles of The Online Journalism Review makes a compelling point. As journalism shifts more to online content, so should the style in which it is written. So say good-bye AP style and hello SEO.

Some may wonder, what is SEO? SEO stands for search engine optimization. This allows readers to find you based on the information they are searching for, instead of you going to readers through ads.

Instead of you ad just popping up at random, it will pop up because you have posted something with several keyword matches the potential reader has been searching for.

SEO techniques help to provide clear cut writing that stays to the point and on topic. It also helps to frequently reference words and phrases that match the articles topic.

This would be great if, like AP style, there was a book to tell writers how to do this effectively. One day though, SEO might just be the new AP style and taught to journalism students through out the country.


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