The Sharks and Fish of The Media Ocean

Big ideas come from little places. It's been said for years under all types of circumstances, and local media stations across the nation are one of the perfect examples of this. But if big media is overtaking the local ones, what happens when these little places, no longer exist?

The media has been controlled by the media giants for years, but too often, these media giants cause local stations to go out of business.

Our media is much like an ocean. This media ocean consists of a few sharks, which are like the big media companies, and many fish, which are like the local stations. As the sharks eat up more and more fish, the once healthy and balanced ocean is now an unwholesome, noxious one.

Ted Turner is the founder of CNN, one of the media sharks. But he is also the first to say that the biggest ideas come from local stations. Without these local stations, healthy capital markets turn into deteriorating ones.

Smaller stations are so important because without them there is a loss of localism and democratic debate. In local stations, the mission and programming is different. When large media sharks dominate, it undercuts the democracy. The big companies don't compete the same and are not antagonistic. It is the little companies who know how to compete, which results in the biggest and best ideas.

"No one should underestimate the danger," Turner said. "Big media companies wan to eliminate all ownership limits."

With the elimination of these ownership limits, the media power will be in the hands of only a few corporations and individuals.

"This is a fight about freedom," Turner said. "The freedom of independent entrepreneurs to start and run a media business, and the freedom of citizens to get news, information, and entertainment from a wide variety of sources, at least some of which are truly independent and not run by people facing the pressure of quarterly earnings reports."

The media sharks dominating the local organizations leads to many questions. What will programming be like when it is produced for nothing but a profit? What will news be like when there are no independent news organizations to go after the important stories that big corporations avoid? Perhaps the most important question is a simple one, as free people, do we want to find out?

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Could Blogging Be Your Ticket to Success?

Sometimes it only takes one minor change to make some major changes in a persons life.

Ryan Sholin began blogging when he was a graduate student at San Jose State University in the field of Mass Communications. With his first amateur blog, entitled "Big Silver Robot," Sholin quickly learned that uses and importance of blogging.

"You don't get to act like someone who has ideas unless there's some evidence of your ideas out there in the world," Sholin said.

Although there may be a lot of truth to that statement, statistics are showing that young people today are not taking advantage of the technology available to get their ideas out into the world. According to cyberjournalist.net, blogging has dropped amount teens and young adults while simultaneously rising among older adults since 2006.

Teenagers today may not realize the impact a simple blog can have on their future, but luckily for Sholin he discovered early on in life how beneficial they can be. In 2007, Sholin worked at a newspaper where he posted a blog that thousands of people read every day, including possible employers.

"This blog has been instrumental in getting every full-time job I've had in the news buisness," Sholin said.

And it's never too soon to start thinking about your future. Teens as young as high school and college ages can take advantage of the perks blogging has to offer by getting their names out into the world earlier rather than later. No matter what you're blogging about, the fact that you are blogging is what's important.

"Pointing out the obvious to an audience that might not have spotted it yet and then repeating myself over and over again has become, shall we say, my thing," Sholin said.

What is the point in all of this you might ask? Well, like Nike says, just do it! Whether it's getting your own personal website or just starting your own blog, a minor decision like that can have a big impact on your future. And even if you feel like you have nothing to say, you do, and you never know who else is going to be interested in it too.

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James O'Keefe's Tactics Questioned

Filmmaker and activist James O'Keefe made headlines again recently following his Jan. 25 arrest in New Orleans. Best known for his controversial 2009 undercover videos concerning the Association of Community Organizations for Reform Now in which he and a partner posed as a pimp and a prostitute seeking business advice, O'Keefe, along with three other men, now faces a charge of entering federal property under false pretenses with the intent of committing a felony. The charge stems from his attempt to interfere with phone lines at the office of Democratic Sen. Mary Landrieu of Louisiana by entering her office disguised as a telephone technician while secretly filming the episode.

In interviews with Sean Hannity and Andrew Breitbart's Big Government, O'Keefe claims to have been investigating constituent complaints that Sen. Landrieu's phones had not been working, giving them no access to her New Orleans office during a period of critical health care debates. When addressing the ethical nature of his behavior, O'Keefe has justified his actions, likening his stories to those of well known undercover journalism stories such as PrimeTimeLive's Food Lion story.

However, as Greg Marx has written in an article today for the Columbia Journalism Review, O'Keefe's argument stands on shaky ground. Pointing to a list created by Bob Steele of Poynter Online, Marx argues that good undercover journalism involving hidden cameras must meet two criteria. First, the information must be of "profound importance," reveal "great system failure," or be able to prevent harm to individuals. Second, the list requires that "all other alternatives for obtaining the same information be exhausted." According to Marx, O'Keefe's current project involving Sen. Landrieu meets neither of these criteria, as it had clear political motivations and the problem did not require such serious measures.

Why must journalists worry about radicals in the vein of O'Keefe? Undercover journalism, if done correctly, can be an excellent tool. However, as Marx again points out, if undercover journalism is done incorrectly or insensitively it can hurt the reputation of all journalists. In addition, information obtained undercover is not as likely to be believed by the public, further diminishing the credibility of journalism. Marx argues that O'Keefe's brand of journalism falls in this category in several ways.

I highly agree with Marx on the issue of James' O'Keefe's "reporting." While I understand that certain situations and stories require the use of disguises or false identities, such situations should be handled with a greater sensitivity than O'Keefe demonstrates. Another point Marx argues that I agree with is that O'Keefe fails to show his evidence in the context of a traditional news report, making his "reports" overly sensationalized and based merely in shock value. While some may herald O'Keefe as a new type of reporter, I hope that media consumers continue to understand and condemn the flaws within his work.

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Not Dumb Blonde, Dumb Newspaper

London's Sunday Times committed two major sins of journalism, on Jan. 17, 2010. The Times didn't get the facts straight and it falsified quotes, in a story on scientists doing research on blondes.

The Times claims that Dr. Aaron Sell, a researcher at the Center for Evolutionary Psychology at the University of California, has done research that proves that blond women are more assertive and want things to go their way more often than brunettes and red heads. Dr. Sell, however, claims his study never mentions anything about women's hair color or hair for that matter.

In addition to these misinterpreted facts, Times also completely made-up a quote by Dr. Sell about California being "the natural habitat of the privileged blonde." Dr. Sell denies ever having saying it in his over the phone interview with John Harlow.

Since the articles printing Dr. Sell has written a letter to the Times asking it to remove all references to himself and his research from the article and that it was just not true. Dr. Sell has also posted a note a on his Web site disowning the article.

This is not the first time the Times has publish an inaccurate article, and it is not the first inaccurate article about blondes. In 2006, the Sunday Times was deceived by a false claim that a WHO study discovered blondes were going the way of the dinosaur. Two other stories about blonds written by the Times were "Recession chic: why blondes are having more fun," and "You silly boys: blondes make men act dumb."

This repeat offence of blatant inaccuracy and fabrication can only hurt the Sunday Times' and the press media's reputations. Readers rely on news to be factual and tell them the truth. When the news is only accurate part the time, it causes readers to question it the rest of the time. London's Sunday Times is the a good example for all young journalist of bad journalism.

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