Personalize your television

Monday, November 22, 2010

AOL's recent acquisition in media, 5min Media, the Web's largest video syndication network, has recently debuted its new Celebrity News Channel.

As expected, the channel will feature news about celebrities and pop culture from producers such as Splash NewsMeredith TV, Comcast, Hachette and others.

Producers of the channel claim it will "enable us to successfully reach niche audiences" i.e. people who are interested in what the celebrities are doing.

This sounds more like a teen magazine and an attempt to make ratings to me, but, at the same time, 5min Media is known for its unique quality that matches "relevant videos with targeted audiences." 

I think this is the type "niche-based programming" is going to become strong in viewership. It's unique that a large company is interested in fulfilling the special interests of its audience.

It seems, in time, there will be a television channel for every type of interest and pertaining to every niche imaginable.

Although it hasn't been compared to E! News, I predict 5min Media's celebrity news channel will be quite similar to the already-popular E! News, but with more video clips.

Similarly as discussed in Tara Maurer's blog "Try New Social Media," viewers are finding more often now than ever that social-media is an outlet for finding and connecting to people and subjects that were previously out of reach.

Just as social-media has become more personalized, I believe t.v. programming will become similarly tailored to the viewer's interests.


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