Advertisers Biggest Night
Wednesday, November 18, 2009
By: Amy Johnson
On Feb. 7, 2010, the annual Super Bowl will be held. Many people tune into the Super Bowl for a very different reason than watching the game – the commercials.
Advertisers pay dearly for mere seconds of ad spots for this big event. According to the network's head of sports sales, CBS is only 10% from having all of its ad space completely sold out. It is likely that there are only six to 12 30-second ad spots left out of the 62 that are typically sold for the event. CBS says that there are a few spots left to sell in the first half of the game, but that most of the remaining time slots are in the forth quarter of the game.
With the economy in as battered of a state that it is, will advertisers be less likely to pay millions of dollars for an ad slot during the Super Bowl? If last years numbers hold true, the answer is yes. No American automaker, nor did FedEx Corp., buy ad space for the game last year.
With 30-second ads going at a rate of $2.5 million and $3 million, is it worth it for advertisers? Yes. The Super Bowl is one of the few times that people actually turn the television on with the intentions of watching the commercials.
