Magazine Offered Online-Only

Wednesday, November 4, 2009

By Zach Jevne

Starting in January, a new magazine launched earlier this year will no longer be a magazine.

Purpose Driven Connection, a magazine published in partnership with Rick Warren (left) and the Reader's Digest Association, announced that beginning in January 2010 they will stop publishing in print and move to online-only.

Warren founded the Saddleback Church in 1980 in southern California. It is a popular evangelical Christian church and is affiliated with the Southern Baptist Convention.

"Our biggest discovery was learning that people prefer reading our content online rather than in print, becasue it's more convenient and accessible," Warren said.

The magazine's fourth and final print issue will be released later this month and will be a Christmas issue.

The original plans were for a quarterly magazine and various multimedia offerings aimed at Warren's Christian audience. The Saddleback church averaged nearly 20,000 people each week in 2008, which ranked eighth in the country according to Outreach Magazine.

RDA says they are offering to refund unused print subscriptions to the magazine. However, upon visiting the site, a link to subscribe to the magazine is still available.

Purpose Driven Connection serves as a good example to the differences between Web and print content and where the future of print is going.

"An online magazine allows us to minister to people internationally; provide more content and features than we could fit in a print magazine; create interaction and two-way dialogue; and offer it for free, " Warren said.

All of those examples were featured in discussions this week comparing Web news and print news.

(Photo Credit: Alex Wong/Getty Images)


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