Magazines Doing Better in 2009
Tuesday, October 20, 2009
By Ryan Franker
Out of the 249 magazines the Magazine Publishers of America keep tabs on, only 22 magazines actually saw their ad revenue increase. The other 227 lost ad revenue compared to the figures in 2008.
Meredith Corporation is one of the companies that has a magazine will an increase in the ad revenue, Meredith actually has five different magazines that saw an increase in their ad revenue.
It is a small miracle that Meredith was able to get the revenue of five magazines up, since the company had to lay off 7 percent of their workers in 2008.
An employee for Meredith believes the company's success was with Meredith building a brand for the magazines and the internet, said Patrick Taylor. Making the website really user friendly helped give the magazine more exposure, which also helped the ad revenue go up too.
(Photo Credited: flickr)