Apple-Amazon Book War Intensifies
Sunday, January 31, 2010
Apple is investing in a new market -- e-books. The company plans to release an electronic book to compete with Amazon, a company that has control over the market with its Kindle.
Despite the fact that Apple has not entered the market yet, the company is finding itself competing with Amazon.
The latest sting in this "book war" came when Amazon pulled books from Macmillan, 0ne of the largest publishers in America.
The dispute was over pricing on e-books on the site. Amazon sells its books for $9.99 or less. Apple planned on selling its books for 30 to 50 percent more.
However, Apple CEO Steve Jobs said, "The prices will be the same."
Jobs believes people will use Apple's e-book store as a way to drive up Amazon's prices.
During the launch of Apple's iPad, Jobs touted other publishers that we need to watch out for. These were Pearson's Penguin Group, News Corp.'s HarperCollins and Hachette Book Group, and CBS's Simon & Schuster.
Currently, each publisher is selling through Amazon, but that is not expected to last long.
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