Keeping Up With the Citizens
Tuesday, October 11, 2011
Who ever said journalists are so special from everybody else? The political analysts sure aren't. Not with Google in charge.
That's because Google's Politics & Elections blog is making it easier for ordinary citizens to become political analysts for the rest of the world. Jake Parillo, part of Google's Politics & Elections team, announced on Monday that the team is asking for citizens to use Google's tools- Google Insights for Search, Google Trends,and Google Correlate, for example- to help the Google team discover political or election trends across the country.
People now have the ability to research and analyze their own political stories. But will they make use of it? Will these tools become commonplace with the average family? Hard to tell. Poynter.org reported last month that out of all the time people spend on the internet, only 2.6 percent of it is spent on current events or global news (22.5 percent of their time is spent on social media websites, and 35.1 percent is spent on website types not specified in the survey, including- yep- pornography). Google's bet seems to be that customizing political coverage for the average Joe is what will make people pay attention to the political world swirling around them, but the real question is whether citizens will put in the extra effort.
One thing is clear, though: if journalists plan on competing with the serious amateur news sources these days, reporters should be the first to dive in to this new technology.
Photo by Danny Sullivan/Creativecommons.org