Personalize your television

Monday, November 22, 2010

AOL's recent acquisition in media, 5min Media, the Web's largest video syndication network, has recently debuted its new Celebrity News Channel.

As expected, the channel will feature news about celebrities and pop culture from producers such as Splash NewsMeredith TV, Comcast, Hachette and others.

Producers of the channel claim it will "enable us to successfully reach niche audiences" i.e. people who are interested in what the celebrities are doing.

This sounds more like a teen magazine and an attempt to make ratings to me, but, at the same time, 5min Media is known for its unique quality that matches "relevant videos with targeted audiences." 

I think this is the type "niche-based programming" is going to become strong in viewership. It's unique that a large company is interested in fulfilling the special interests of its audience.

It seems, in time, there will be a television channel for every type of interest and pertaining to every niche imaginable.

Although it hasn't been compared to E! News, I predict 5min Media's celebrity news channel will be quite similar to the already-popular E! News, but with more video clips.

Similarly as discussed in Tara Maurer's blog "Try New Social Media," viewers are finding more often now than ever that social-media is an outlet for finding and connecting to people and subjects that were previously out of reach.

Just as social-media has become more personalized, I believe t.v. programming will become similarly tailored to the viewer's interests.


Victoria Jones November 30, 2010 at 10:24 AM  

It blows my mind that people can care so much about what's going on in a celebrity's life. However, it's a smart move for people to create media centered around that idea because there are a lot of people interested in that information.

taramaurer November 30, 2010 at 11:00 AM  

I think it's a great idea to have "niche-based programming." Why are the big media companies having trouble these days? It's for this exact reason. If you want to learn about something, why not go to a source that is completely devoted to that topic. In my opinion, this would be more reliable than a source that provides a wide range of topics.

I think there is a real profit in working with people's niches. Remember back when people could only buy music that was on the Target or Best Buy shelves? iTunes changed all of that. They have a wide range of music for anyone's interest.

Although I'm not in the know about celebrity gossip, I think this is a great idea. People eat that stuff up.

Kati Herr November 30, 2010 at 9:21 PM  

I agree with you that this will have a big audience. Its sad how much people are interested in the lives of celebrities.

It is almost to the point that people are more interested in the lives of the celebrities than in their own.

My blog this week is about this. Check it out!

sheyenne.manning December 1, 2010 at 6:47 AM  

I agree with all of these. I don't think the lives of celebrities should be displayed for everyone to watch, but there are some people who LIVE to know what their favorite celebrities are doing.

I think that's why it's a huge business for companies such as 5min Media which keys into that interest. I agree, Tara, that there is a great market for t.v. programming that focuses on specific interests.

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