Publisher in Portugal Picks a Fine Time to Start a Newspaper
Friday, November 13, 2009
By Laura Reid
A Portuguese publisher has decided to start up a newspaper during a time when newspapers are beginning to call it quits to print. João Palmeiro, the president of the Portuguese Publishers Association, has started up a newspaper called "i", which stands for "informação", or information in portuguese.
This newspaper is set up like a magazine, with it stapled in the middle. It also places op-ed pieces before business and political news, since many people already receive their main news over the Web. This allows for a fresher take on the news.
The paper has started in a good position, with their sales higher than expected with over 11,000 subscribers. Just like other papers, however, advertising sales are below expectations.
I find this very interesting that a publisher had the courage to start this when the entire industry is failing. There is also a Web version, which would be expected, but the hard copy is fairing well in this economy. Maybe this will prove that print newspapers will survive just a little longer than expected.
(Photo Credit: Alex Barth)
3 comments:
I really like this, I think that is a good idea, I would be more likely to read a newspaper if it was made that way.
I find it interesting that he is starting up a new newspaper now, but if you know how to get money out of it then I think you will be fine. It seems like he is doing everything the right way, and people are buying subscriptions. I wonder what his techniques were in creating this newspaper so appealing to the readers.
I think the way he has put the newspaper together, similar to a magazine, is very interesting because it seems that although there is a decrease in the newspaper industry people are still reading magazines and maybe this is a reason he could continue to have success. If the information is trendy but newsworthy it has a good possibility of staying successful.
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