Personalization
Monday, February 14, 2011
Tired of looking through online newspaper websites to find articles you are interested in? Well Washington Post is creating a program just for you.
Trove is the new creation from Washington Post. This application combines articles that viewers are interested in, and let's the reader choose which one to read. This way of personalizing the newsstreams will keep readers interested in the news industry.
Journalists also have a say in what articles each reader would enjoy. They look at the readers personal interests and then base their opinion off of that.
Trove has cost Washington Post $5 to $10 million in production, and analysts are wondering if this is a smart move. This is due to the fact that Washington Post is not the only newspaper who is creating this form of personalization.
By having many competitors, it is easy to see how Trove may be a waste of money for Washington Post. Even though it is not the only form of personalization available to readers, it still offers an opportunity for them to stay engaged with the media.
photocredit:Frederica Cherubini, creativecommons.com
1 comments:
It will be interesting to see how successful Trove will become. There are many other companies that have similar programs, therefore, Trove needs to make sure that they are "unique" compared to everyone else.
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