New Gen. New Times

By: Adrian Aitken

As technology advances today so must the media to keep up with the times. Newspaper publishers especially need to keep this in mind because the medium has been around for quite some time with little change.

Recently publishers have begun uploading videos onto their respective websites including Simpson's own. Even now this technique alone has become outdated and the New York Times are combating it.

Videos are being uploaded to the Times' website in high definition bringing the company into the latest generation of technology. To usher in the new format the site itself is getting an overhaul.

The entire library is being transferred to the high definition format and given a wide screen format. Also the videos are given their own window to enhance downloads and the quality of the video. Another piece now added to the site includes a "most viewed" videos section for quick picks.

By staying caught up with the times and technology newspaper publishers have a chance of increasing their lifespan a little longer. Also upgrading the site may attract younger people who could become customers in the future which is also need to stay alive.