Swinging the axe

By: Lexie Hagerty

It isn't a surprise these days that newspaper and magazine advertisements are going down. Every other media news story is about a newspaper or magazine that has now cut more employees due to the decrease in ad sales.

However, Mediaweek's article about one specific magazine still came as a huge shock to me.

Rolling Stone had to let go of seven employees in the last couple of days, a cut of less than 2 percent of the magazines 400 full-time employees. It is a slow start, but cuts are inevitable.

The media world should have seen this coming with such an old magazine, but yet it is still so hard to believe. This is Rolling Stone we are talking about. The magazine that any celebrity would kill to be in or even mentioned in.

If Rolling Stone can't overcome the new change in media, there is definately no hope for any of the smaller printed media.