Exanding growth in hard times
Saturday, November 22, 2008
By: Lexie Hagerty
BusinessWeek reported that Facebook is continuing to push growth even with the economic downturn.
This strategy seems ligitimate, but differs from other social networks like Myspace. The article said that Myspace has "dialed back on growth to focus on profits."
Facebook, on the other hand, is making small changes to fuel growth in order to gain ground on their competition.
I am not sure how I feel about this. I think it is great that they are taking risks, but it isn't probably all that smart.
However, Facebook said that they have quite a bit of income that they can risk losing in order to grow. In that case, it is their money and any risks they want to take is their choice.
Who knows, it might turn out to be a really good decision.
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