Politico brings in new members

By: Allison McNeal

Content sharing networks are forming at rapid speeds and signing new members as they are starting up.

Politico has recently signed up more than 100 clients, including 67 newspapers.

Among those are all 27 advance publication daily papers, including The Times-Picayune of New Orleans, The Indianapolis Star, and The Des Moines Register.

The linking of these companies are creating a positive buzz, which could produce more companies to join in the near future.

"The more people who hear about it, the more they come to us," said Jim Vandehei, Politico's executive editor. "We have government news, analysis, and they get the content they like and share the revenue."

Politico's success is in part of The Associated Press's lack of consumers.

Newspapers that have associated themselves with the AP are now pulling their companies from this organization.

Even broadcast outlets are now creating other means of getting information to the public.

CNN, for example, meanwhile, created its own new wire service called CNN Wire, which can release national and international news, as well as local news.

According to EditorandPublisher.com, "newspapers and broadcast outlets utilize the content for their Web sites in exchange for placing advertisements provided by Politico, with revenue shared by both."

Beth Frerking, an assistant management editor for Politico, said different content packages are available that provide between five and 15 Politico items per week. The more content the client uses, the less their share of the ad revenue.

"We sell ads for the entire network and the revenue is based on how much you use, either 50%, 40% or 30%," she said. "Rather than charging you for it, it works like this."

With more newspapers joining Politico, this company will have the opportunity to expand and increase content sharing networks in the future.