The Comeback of Traditional Media

By Ryan Franker

The traditional media should be making a comeback. A lot of people would pick a career in the media, because it was a secure field, and it was one that could make you some money. If you happened to get into the media before the Recession, then you did see the money, that people always talked about that was associated with people in the media. But, now media is one of the worst industries to go into.

Media was once very wealthy, people would start subscribing to different sources of media every year and that would keep the money coming in. Another reason the media was wealthy is because banks trusted these industries and were very comfortable to lend money to these industries in broadcast licenses, cable franchises, and print mastheads.

The internet wasn't really the reason to the decline in the media, but it did moderately decline the amount of other ways people were getting their media; it was the recession, since people stop subscribing and banks were being very conscious on who they were going to lend their money too.

According to some technology entrepreneurs, financiers, and retailers they believe that it is possible for the media to basically "re-boot" themselves, and start over again. But the companies that do the best when they "re-boot", will be the ones that have a strong brand and digital product. The media companies do need to invest into a good running website, because if they don't have a good running website it will hurt them even more because it isn't the greatest.