News Applications for Your Location

By: Chris Mars

With more mobile phone users choosing a smartphone as their weapon of choice we are seeing a huge increase in the capabilities of mobile Web and applications available to users. This developing technology opens the door for news organizations to provide even more accurate information to subscribers.

The development of mobile web-friendly buttons, bookmarks and applications can be created for quick navigation and updates desired by mobile web users. The iPhone offers applications ranging from Pacman to Pet Vet Records, applications useful to all members of the family. On top of these new connection tools the use of GPS and location-based applications makes the information seen by the user even more specific. These location-specific applications can potentially be used to warn of severe weather and news in the area including breaking news.

With a decrease in newspaper readers and news seekers in general, these are new opportunities for news organizations to reconnect with their viewers, readers, and subscribers. Cutting through the clutter and offering shortcuts to news should generate more interest and more availability to users on the go. Hopefully news organizations will catch up with this new media craze and deliver the news people want to the palm of their hand.


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