Always Read the Fine Print

By Michelle Zimmerman

If something seems to good to be true, read the fine print. Over the past few years as the popularity of Internet, cell phones, and cable broadcast has grown so have the prices. While companies associated with these products many pretend through advertising that they are the cheapest option, more then likely this is false.

Through advertising in television and radio commercials as well as magazines, companies are able to disguise they're products to be cheap. Using asterisks on prices to refer to the actual prices listed in size 9 point font at the bottom on the television screen isn't being exactly honest. It isn't fair that these companies are allowed to falsely advertise their products for prices when they are actually going to receive more from the consumers.

By using this false advertisement, consumers are signing under false pretenses. Consumers are expecting they will pay what was advertised when in truth they're are many charges not listed on the advertisements. Charges such as a one-time activation fee, price increase after so many months, as well as the price to break a contract.

Not only are companies misleading their consumers with prices but as well as their products. Internet companies are known for advertising their highest speed when in contrast that is only a possibility rather than an average.

As a reaction from the consumers of these acts, cases have been filed in attempt to put an end to the entrapment of these companies. The plaintiffs are in pursuit of a law for advertising that protects consumers from being mislead.