The Associated Press Decides to Try Selling Early, Exclusive News

By Taylor Finch

The Associated Press has pondered on the fact that having the power to give a head-start on news stories, to paying publishers, could possibly be quite lucrative.

The AP licenses out stories owned by newspapers and broadcasters to many of the Web's main portals, such as Google and Microsoft's MSN. At this time, all of these portals receive breaking-news at the same time.

In attempts to capitalize on the ongoing competition between Microsoft and Google, customers, such as Google and Microsoft, will now be able to pay for exclusive information on "certain topics" up to a half an hour earlier than the news story would break publicly.

Tom Curley, AP's chief executive, believes this would also help to give due credit to those newspapers and broadcasters that the stories and information originally belong to.

This does not sound like a bad idea, because these days, with all the Web availabilities, there is a lot of fame in being the first to flood the Internet with a top news story. Problems would arise, though, if the process of selling and publishing the news story was not completed before the same story leaked elsewhere.

Everyone will just have to see if this idea will be able to hold its own in today's fast-paced media journalism.

(Photo By: Mediabistro.com)