First Readers, Now Advertisers

By Tessa Leone

Today at 11:25 the Wall Street Journal closed it's Boston Bureau. After an advertising slump that has newspapers reeling, Wall Streets editor Robert Thomson announced to employees that "The economic background for the closure is painfully obvious to us all".

Low numbers regarding advertising are the main contributor for the closure. With less readers, many advertisers are seeking other forms of communication. Although the paper was the only one of the top 25 U.S. newspapers to increase its weekly circulation, those numbers werent enough to counter balance the lack of advertisements.

The Boston coverage will now switch to the papers Money and Investing division in New York. Although there are no plans to close any other Wall Street bureaus at this time the forecast for print media in general does not look good, but this is not new news.