News team assemble

By: Chris Mars

Yesterday, Fox Interactive took on a new name and new look. It's now known as News Corp. Digital Media, or NDM. This change took place to "empower leadership at our digital properties to operate in a more streamlined enviornment," said Jon Miller, chief digital officer. My Space, IGN Entertainment and others are all part of NDM and will all play a part of NDM. This new development has established a long-term plan across the entire company, something that seems hard to accomplish in today's ever changing technology driven world.

This comes after talk of layoff's and efforts to "resurrect Rupert Murdoch's News Corp," reported in the June 7th article by Barbara House. According to House's article Fox Interactive's revenue was reportedly down 11 percent from a year ago and costs were up 7 percent.

After seeing both articles, it seems the new approach is another attempt to keep the companies head above water. Are sites like Hulu.com too similar to keep the Fox Interactive site afloat? When looking at the two websites it seems they are identical and share the same shows and information. Why should Fox Interactive stay in a place where the market share is spoken for?

(Photo Credit: Barbara House)