Magazine Rivals Lay Down Their Arms and Join Forces
Thursday, November 26, 2009
By: Chris Mars
Rival publishers have been planning to open an on-line store similar to the itunes store to generate new digital media. This new store would make up one of the biggest alliances among rival publishers ever and would include magazines like The New Yourker, Vanity Fair, Vogue, and Sports Illustrated.
John Squires, an executive vice president at Time Inc., has been heading up the new project and would leave his current position to get the new store up and running. Each different publisher would be responsible for creating a digital version of their content but would hopefully benefit from producing larger revenue.
This is a step towards saving the magazine industry and adapting to new media. Squires says its very important to remind readers that the magazine experience is worth the cost.
John Squires, an executive vice president at Time Inc., has been heading up the new project and would leave his current position to get the new store up and running. Each different publisher would be responsible for creating a digital version of their content but would hopefully benefit from producing larger revenue.
This is a step towards saving the magazine industry and adapting to new media. Squires says its very important to remind readers that the magazine experience is worth the cost.
1 comments:
This is a very smart idea, no matter how many people are giving the eye to their rivals who now will share the same boardroom for ideas. It's is inevitable that the internet is going to be the future for anything printed or watched. Combining magazines to create a digital newsstand will be amazing for them because it will make it easier for their customers to come to one place to find magazines instead of hunting all over the internet. This will be a great move for all the companies involved.
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