Bing – Trying To Keep Up With News

By: Amy Johnson

Another search engine is up and running. Microsoft has started up the site Bing in hopes of adding to their big list of achievements. How will they keep up with Google?

Microsoft's top search technology executive said that they will not pay users to leave Google. These comments were released a week after news came out that Microsoft had been in talks over a News Corp-led initiative that would have paid publishers to break away from Google in hopes of boosting Bing.

Bing's senior vice-president stated that out doing Google was not the point, nor was keeping information off of Google a major benefit to them in the long run.

Since relaunching its search engine under the name of Bing in May, Microsoft said that in the United States its number of visitors had risen by 16 per cent. Microsoft claimed that those relatively modest gains had marked a successful first five months for Bing. Since Google launched, no one else has grown five months in a row.

It's evident that Bing is trying to compete with Google. The new search engine is comparing many of their moves and accomplishments to that of Google. The press conference with Bing's vice-president acted as a cover up for their eagerness to discuss the anti-Google plan with News Corp. This highlights Bing's sense of urgency to gain a stronger foothold in search.