Nielsen Ratings Soon to Include Online Views
Thursday, December 3, 2009
By Laura Reid
With more viewers tuning into shows online, media companies are now asking that the Nielsen Company start monitoring who is watching on the Web. The Nielsen Company is responsible for national TV ratings.
Nielsen's measurements are very important to TV ratings because they are used to sell around $70 billion dollars in advertisements a year.
This is a very important move to Nielsen. If they are able to track the number of viewers online, those who watch on phones, and other methods that are not just television, this would greatly help the advertising industry. They are constanty trying to find where to place their advertising, and if they can easily track where viewers are going, they could follow them and perhaps help the industry out of its slump.
(photo credit: search-engine-land)
1 comments:
I think that this is a very positive move to put the media business moving towards better days. As we all know, the internet is making things easier for everyone in terms of news and media, making it almost even more convenient than even sitting and watching television. Monitoring the amounts of viewers online will give certain media outlets due praise and hopefully turn the declining industry back around.
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