The Future of Newspapers and Coupons?

Wednesday, February 10, 2010

One of the most important reasons that newspapers should still be in print a couple days a week is for the coupons. As crazy as it sounds this might be the reason that newspapers continue to stay in print. The part this is sad is whether people would just be buying the paper for the savings rather than enriching their minds.

Coupon use has now jumped 27 percent compared to that of previous years. This is the first time in 17 years. Now that coupons are becoming the next best thing, there is the fear of them going digital as well. The main bandwagon is the Internet. Online coupons available for print are easy, cheap, and convenient. The actual facts is that coupons being used are very low. It seems that newspaper just might still have a chance of surviving this online enemy.


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