NORML Fights For CBS 's Billboard

Friday, February 12, 2010

The CBS Corporation has made their voice about not legalizing the use of marijuana loud and clear.

They recently denied NORML, the National Organization of Marijuana Laws, a spot on their digital billboard in New York City's Time Square.

The fifteen-second ad would argue that taxing and regulating the adult use and sale of marijuana would raise billions of dollars in national revenue. It was supposed to appear on Monday, February 1, 2010, but CBS, along with Neutron Media rejected the paid advertisement.

Representatives from Neutron Media had contacted NORML in January. The ad was supposed to air 18 times a day for two months. The NORML Foundation got a contractual agreement with Neutron Media to air two separate NORML advertisements, and made an initial ad exclusively for the CBS digital billboard. This advertisement was predicted to be seen by over 1.5 million people a day.

Not surprisingly, NORML was more than unhappy and set up a petition on their site to demand CBS to change their bias ruling.

To watch the ad, click here.
To sign the NORMAL petition, click here. So far there are 1,803 signatures. Their goal is 2,500.


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